An Ode To Unforgettable Nights: The New Eau de Toilette "Tabac Wild Beat" by Mäurer & Wirtz

Mäurer & Wirtz unveils the new aromatic-oriental men's fragrance "Tabac Wild Beat" of the coveted  "Tabac" collection.

Whether wild parties, concerts or festivals: TABAC WILD BEAT Eau de Toilette is your fragrance for unforgettable parties and keeps you fresh all night.

Mäurer & Wirtz

"Tabac Wild Beat" opens with a refreshing, fruity explosion of pineapple, grapefruit and pink pepper, followed by a sensual, sweet heart of garden carnation, orange blossom and Provençal lavender. Finally, guaiac wood, tonka bean and cedar wood anchor the fragrance and give it a warm, woody depth.

In 1959, the eau de cologne "Tabac Original" marked the beginning of the popular "Tabac" collection. Since then, new fragrance concepts have been added continuously, including "Tabac Original Craftsman", "Tabac Man Gravity" and "Tabac Man Fire Power". In 2022, the brand debuted  "Tabac Wild Ride" - a fresher and fruitier interpretation of "Tabac Original."

Mäurer & Wirtz

The origins of Mäurer & Wirtz go back to 1845, when Michael Mäurer and his stepson Andreas August Wirtz founded a soap boiling factory in Stolberg (North Rhine-Westphalia).
Over the decades, the humble beginnings as a soap boiling factory developed into a globally recognized label known for its exquisite fragrances.
Today, the product range of Mäurer & Wirtz extends from exquisite fragrance creations to care series for men and cosmetic products.

The new fragrance is available in a 75 ml bottle size.