"Fleurs d'Été (2023)": A New Floral Summer Fragrance From Bienaimé

With "Fleurs d'Été (2023)", the French perfume house presents a sweet-floral unisex fragrance that combines lilac, ylang-ylang and white chocolate.

Like the promise of beautiful days, this fragrance presents itself like a bouquet of flowers that catches every ray of sunshine and brightens the day. Discover this captivating summer fragrance composition with creamy accents.

Bienaimé



The fragrance opens with tangy bergamot and bitter orange, accompanied by a gentle note of lilac. The sensual jasmine and ylang-ylang unfold in the heart, enveloped by a delicate nuance of white chocolate. The base notes of sandalwood, benzoin and heliotrope add depth to the composition, rounded off by sweet vanilla and soft musk.

Bienaimé
When Robert Bienaimé founded his eponymous brand in 1935, he was already a talented perfumer. It was Paul Parquet, master perfumer and co-owner of Houbigant, who had introduced him to the art of perfume making. This encounter sparked a lifelong passion in Bienaimé, which he invested tirelessly in developing new fragrances for Houbigant.

After Paul Parquet died in 1916, Robert Bienaimé took over the management of Parfumerie Houbigant. In this position, he was largely responsible for the creation of new perfumes until 1930. After many years of wanting to create his own company, he realized this dream in 1935 and created the Bienaimé brand. Five perfumes appeared in the first year, including "Éveil", "Fleurs d'Été" and "La Vie en Fleurs". After the death of Robert Bienaimé in 1960, the Bienaimé brand fell into oblivion for several decades, until it experienced a glorious resurrection in 2021 under the leadership of Cécilia Mergui.

The new fragrance is available in a bottle size of 75 ml.