Flora Gorgeous Magnolia Gucci 2023

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7.3 / 10 218 Ratings

A perfume by Gucci for women, released in 2023. The scent is floral-sweet. It is being marketed by Coty.

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Main accords

Floral

Sweet

Fruity

Creamy

Powdery

Fragrance Pyramid

Top Notes

Coconut

Blackberry Orange

Orange

Heart Notes

Jasmine sambac absolute

Ylang-ylang

Magnolia

Lily of the valley

Base Notes

Blond woods Musk

Musk

Patchouli

Perfumers

Daphné Bugey, Marie Salamagne

Videos

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Ratings

Scent

7.3218 Ratings

Longevity

6.7178 Ratings

Sillage

6.4171 Ratings

Bottle

7.8182 Ratings

Value for money

6.5141 Ratings

Submitted by TheBladi11, last update on 07/28/2025.

Interesting Facts

The face of the advertising campaign is American singer and actress Miley Cyrus.

Smells similar

What the fragrance is similar to

Wonderstruck Eau de Parfum

Aura Pink Magnolia

Miami Glow

Flora Gorgeous Gardenia Eau de Parfum

Versace pour Femme Dylan Purple Eau de Parfum

Cloud Eau de Parfum

Reviews

9 in-depth fragrance descriptions

04/06/2025

4
Pricing 7
Bottle 5
Sillage 5
Longevity 4.5
Scent

Ursaw
134 Reviews

Ursaw

2

"Berry smoothie" flavored shower gel

It started on a prominent coconut note and something else vaguely fruity. I would never have guessed what kind of berry it is if it wasn't written on the package. No orange at all. Reminded me of those children's fruit flavored markers that give you a headache 30 minutes into the drawing.

Thankfully, the upper notes mellowed out before my headache kicked in. Musk very quickly started peeking through from beneath, giving the composition a pleasantly creamy quality. It basically smelled like those feminine "berry smoothie" flavored shower gels (and lasted on my skin just as long). After the first hour most of the top/middle notes were already gone. I was left with just musk and a wee bit of patchouli.

The base notes clung to me for a few more hours, and admittedly I did enjoy that, but if my intention was to just smell musky – there are so many great musk-forward perfumes on the market, many of them with way more interesting compositions and better longevity (and at times for a fraction of the price of this one).

Best one out of the Flora collection, but still meh. Waste of a cute bottle.

10/06/2023

5
Pricing 9
Bottle 4
Sillage 6
Longevity 8.5
Scent

Einfinken
74 Reviews

Einfinken

1

Good easy reach daily scent

I did not like the original Gucci Flora or Gorgeous Gardenia, but I do like Gorgeous Jasmine. I've also been on a hunt to find magnolia focused fragrances that work for me, so while I admittedly did not need another coconut fragrance, I ultimately couldn't resist trying this and purchased a 30 ml bottle after testing it a few times in store. It's a newer addition (a month or so) in my collection so these are really all first impressions:

1. Unique? No. But it is however good at what it sets out to be and I don't believe every perfume has to be some olfactory masterpiece. Easy, pretty, light, feminine. Great daily scent for places like work, bed or even just to feel clean.
2. The longevity is good and I get about 5 hours of wear but I find this is a very intimate fragrance that sits very close to the skin. I'm also fine with this because I'm not someone who thinks every perfume has to be in beast mode.
3. This is a very creamy almost waxy smell. I wouldn't say it quite crosses the line into wax soap territory but there is a hint towards it in the notes. This makes sense given it's a Magnolia centered fragrance. Even with the berry and coconut, I personally do not think it leans particularly tropical and the magnolia is still the primary center focus of this fragrance.
4. Because it is so light, it struggles a bit more in the cool mornings so I think this may be one that comes more to life much more in the spring and summer but it could still totally be worn year round if you just want a skin scent.
5. I really like the way Gucci does patchouli. It's not a dirty patchouli at all and in this blend really helps ground the fragrance in a pleasant way.
6. I know it is the juice that matters most, but I really love this bottle and the atomizer on this line. Gucci did a stellar job on the packaging.

Good scent and excited to really see how this performs in warmer months. If I continue to like my small bottle this much, it may be worth investing in a larger bottle when I run out.

Eta: Updating my rating as this perfume has been absolutely beautiful the past few spring months. I stand by it being a good easy reach, daily scent but I've come to really love it. Wearing it alongside the blooming magnolias in my city has been truly a delight.

08/02/2023

9
Bottle 6
Scent

Telekinec
437 Reviews

Telekinec

1

Another designer perfume in an oversaturated market

Received this as a sampler with a Sephora purchase way back before it was annonced, forgot about it for awhile and now here I am ready, to test it!

I'm going to say it: it smells like baby powder. Floral, slightly fruity, yes, but baby powder above all else. And it's not something I want to wear during the day. I'm already not a great fan of powdery perfumes, so this was already a no to me, but my colleagues told me it had a baby powder scent and that was an even more immediate turn-off. There's clearly a Gorgeous DNA going on here (I smelled Gorgeous Jasmine before and I was reminded a bit of it in this scent). Blackberry was the strongest contender in the top notes with its fruity and tart accord. Flowers sort of blended in a non-descript way, giving everything a powdery accord that ended up overwhelming everything. There's also an adjacent plasticky, almost Play-Doh scent that came up when I pulled my nose right up to my skin, but it's not detectable when I'm at a reasonable distance. Everything ends up drying down to this earthy, warm scent, a welcome contribution from the three bottom notes. I feel like this perfume could've been better blended as the notes and accords do seem to clash a bit during its time on my skin, but I can't clearly pinpoint what should've been done differently.

Overall the perfume isn't bad, it might even be good for those who love floral, powdery scents, but to my nose it isn't amazing enough to add to my collection. I also have the feeling I have already smelled something similar before and I can't seem to put my finger on the name of the perfume. Anyways, I'm just saying that if you do have a floral powdery perfume in your arsenal, you don't really need this one, except if you really love the Gucci Gorgeous line. It's a fine feminine-leaning perfume, but nothing amazing or unique.

06/25/2025

8
Bottle 4
Sillage 4
Longevity 3.5
Scent

kittea
59 Reviews

kittea

1

Never left the blue-sky stage

I've spent far longer on this review than it really merits, because I keep trying to figure out what my problem with this scent is. The thing is, I feel a bit cynical about the whole Flora Gorgeous line, and I'm really not sure why. It's not like I need fragrances to be high-concept or anything— some of my favorite perfumes are of the unfocused, as-long-as-it-smells-good variety, and the names promise white florals, which are an easy way into my heart. Just something about these fragrances in particular seems directionless, like they came up with the (admittedly, beautiful) bottle first and then cast about desperately for something to fill it with. Magnolia in particular feels very perfunctory. Fruit, check, florals, check, pick a color for the bottle and call it a day.

Maybe I'm not being fair. This is not a bad scent. It doesn't smell bad. But to me at least, it fails to cohere. The fruity top notes seem stapled-on, like they have nothing to do with the florals they're supposed to prelude. The florals themselves feel thin and textureless. The most interesting thing about this is the patchouli, which, placed in this particular context, does genuinely conjure up for me the scent-memory of a magnolia leaf— grassy, sort of spicy. In a better world, this could be the core that the rest of the fragrance was built around. But this feels like an outfit comprised of individually beautiful pieces, put together by someone with no sense of style.

03/01/2025

6
Pricing 7
Bottle 6
Sillage 6
Longevity 6.5
Scent

Sennie
14 Reviews

Sennie

1

nothing outstanding

white florals with a bit of fruit, particularly coconut, and a bit of patchouli. it does give off an older lady vibe because of the floralchouli combination. i actually think that the other releases in this collection are better. someone mentioned it smelling of dirty berries, which i can pick up on as well.

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