Sunny Energy in Fragrance Form: "Lift Me Up" From Initio

The young perfume house Initio enriches its Hedonist collection with "Lift Me Up", a floral-ambery unisex fragrance that combines ylang-ylang, magnolia and roasted tonka bean.

LIFT ME UP captures the power of the sun, from the first golden ray to the last afterglow.
A fragrance that soothes and empowers you by lifting your spirit to a sunnier, more radiant version of yourself.

Initio

"Lift Me Up" starts with the invigorating, citrusy aroma of bergamot, followed by a sensual floral bouquet of magnolia and exotic ylang-ylang. Roasted tonka bean and sweet vanilla give the fragrance depth and warmth, while musky nuances provide a soft finish.

The fragrance joins the Hedonist Collection, which already includes "Rehab" (2018), "Musk Therapy" (2021), "Paragon" (2022) and "Power Self" (2025).

The new fragrance is available in a 90 ml bottle size in the USA and Canada.