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Celebrating Under Cherry Blossoms
In my purchase of "Ramune / ラムネ (Eau de Parfum)" from the same brand, I fortunately received some samples, including Hanamizake.
Right off the bat, I am neither a connoisseur of Japanese sake nor of any other alcoholic beverages, but I will do my best to describe this fragrance.
Hanamizake stands for Hanami, the celebration of cherry blossoms in spring, and Zake, the Japanese pronunciation of sake.
As far as cherry blossoms and their scent are concerned, a fantasy accord is mostly used in the perfume world and also in food, as far as I know, since cherry blossoms hardly or only very weakly and subtly smell. However, having already tried several products (specifically Japanese ones) with cherry blossom scent, I believe I know which direction the fragrance should take. Generally floral, gentle, light, "cottony," without becoming too powdery, with a hint of fruity-sour notes. Very difficult to describe...phew.
Sake and perfume is also a tricky story, as sake only has a very subtle scent and is quite similar to regular ethanol in perfume. No wonder, since sake mainly consists of volatile ethanol and water. When drinking sake, among other places in an izakaya in Tokyo, I have found that it tastes relatively neutral, occasionally having sour-fruity nuances; in fact, I found the cheaper sakes to be tastier and more interesting in terms of flavor profile. In perfumes, I only know "Kira Kira / きら きら" as a reference.
I believe I have now recognized a similar sake note in both, which is particularly volatile and only detectable for a few moments after spraying, somehow smelling of sake and alcohol (perhaps the rice components in the sake), but definitely different from the ethanol in the perfume itself.
Shortly after this sake experience, the fragrance blooms like a bud on a tree, and the described cherry blossom scent characteristics emerge. Floral, gentle, cottony, lightly fruity-sour. As it develops, the fruity-sour nuances fade, and Hanamizake reminds me a bit of Japanese cosmetics and creams that have a subtly floral creamy scent. Occasionally, the sake flashes again, reminding one that this is a Hanami-zake and not a cherry blossom cream.
Conclusion: Hanamizake is a very special fragrance, something I haven't smelled before. One should enjoy floral scents as this forms the basis here. Longevity and sillage are rather okay to weak, which is quite normal for a Japanese market, as the saying goes "Less is sometimes more," and subtle fragrances are desired.
Thank you for reading ;) ♥