WusubiWell said.
That's what I meant, modern "unisex" perfumery and marketing. You can't put a gender on a scent, but I wish either side of the perfumery spectrum was explored further instead of everything falling into the same pot full of dull, inoffensive and easy to market slop.
Can I make the drydown mossier? Nah, have to think about the female audience. More pronounced florals in the opening would be great in this one? Eh, have to think about the male audience, a faint hint of rose it is.
If perfumery indeed returns to the likes of Mitsuoko, I'm all for it! I don't care what gender label they put on it, as long as they compose something even remotely thought-provoking.
I largely agree with this, but I think that the true "culprit" of this perfumery brain-drain is gendered marketing as a whole (The entire spectrum, masculine, feminine, AND unisex.) If you indicate a perfume as either masculine or feminine, you're inherently limiting your own creativity and selection of materials rather than exploring a "side." Limiting your options can be a useful creative exercise sometimes, but not when an entire industry is using the same limitations.
Unisex perfumes try too hard to be "inbetween" because marketing agents (mostly designer fragrances imo, but there are a few niche perfumers as well of course) are considering it a third category rather than a transcendence of categories. The problems you're describing simply wouldn't exist if the marketing was never gendered to begin with. Saying unisex, specifically, is the problem is akin to saying a bruise is the cause of the broken bone underneath of the skin