02/23/2016

BrianBuchanan
359 Reviews

BrianBuchanan
Helpful Review
9
Toxic clone
It must be disheartening for a skilled perfumer to churn out versions of what everyone else is doing.
What's required of the Nose is to make something that's virtually identical to the one sitting next to it on the promo stand, while at the same time retaining its own unique selling proposition.
In a market of near clones, all of which closely resemble a commercially successful formula, these USPs can be no more than mere details which, when combined, make juice X a slight variation of juice Y.
Mainstream perfume thus becomes like the suits of the men who design it - uniform, meant to blend in with the crowd; distinguished only by details - a neck tie here, a pair of brown shoes there.
What's required of the Nose is to make something that's virtually identical to the one sitting next to it on the promo stand, while at the same time retaining its own unique selling proposition.
In a market of near clones, all of which closely resemble a commercially successful formula, these USPs can be no more than mere details which, when combined, make juice X a slight variation of juice Y.
Mainstream perfume thus becomes like the suits of the men who design it - uniform, meant to blend in with the crowd; distinguished only by details - a neck tie here, a pair of brown shoes there.
Updated on 01/11/2023



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