s.Oliver
Germany
Perfumers & Creative Guidance
Perfumes launched per year
Often used fragrance notes
Parfumo knows 119 perfumes of this brand.
Perfumes of this brand have been rated 6.2 of 10 on average. 2703 perfume ratings have been submitted so far.
Interesting Facts
The beginning of "s.Oliver" goes back to 1969 when the former car body mechanic Bernd Freier founded a small but refined men's boutique in Würzburg. Under the label "Sir Oliver", the store became an iconic destination for fashion-conscious men. In 1975, the first women's collection was released and followed by complications: a well-known fragrance manufacturer claimed the term "Sir" for itself; this led Freier to rename his label to "s.Oliver".
In the following years, "s.Oliver" grew to include other product lines such as the youthful "Q/S" series or the men's collection "s.Oliver MEN" and "s.Oliver WOMAN". Bernd Freier also took over the licenses to "comma," and founded the "Liebeskind Berlin" leather line. The label launched collections in 1987 under the name "Oliver Twist" for children's lines, which later became "s.Oliver Junior."
With the start of the new millennium, "s.Oliver" expanded its clientele to Switzerland, Austria, and the Benelux countries. The label has been present with stores in neighboring countries and online since 2004.
When it comes to advertising and sponsoring, "s.Oliver" likes to rely on influencers, especially big names from the sports world (Nowitzki, Schumacher, Klitschko), as well as entire clubs (FC Bayern Munich, Borussia Dortmund), are supported by "s.Oliver" or engaged as advertising icons. Current musicians such as Anastacia or David Garrett have also been involved in PR campaigns. In addition, the label is also immersed in social and humanitarian projects worldwide.
In the following years, "s.Oliver" grew to include other product lines such as the youthful "Q/S" series or the men's collection "s.Oliver MEN" and "s.Oliver WOMAN". Bernd Freier also took over the licenses to "comma," and founded the "Liebeskind Berlin" leather line. The label launched collections in 1987 under the name "Oliver Twist" for children's lines, which later became "s.Oliver Junior."
With the start of the new millennium, "s.Oliver" expanded its clientele to Switzerland, Austria, and the Benelux countries. The label has been present with stores in neighboring countries and online since 2004.
When it comes to advertising and sponsoring, "s.Oliver" likes to rely on influencers, especially big names from the sports world (Nowitzki, Schumacher, Klitschko), as well as entire clubs (FC Bayern Munich, Borussia Dortmund), are supported by "s.Oliver" or engaged as advertising icons. Current musicians such as Anastacia or David Garrett have also been involved in PR campaigns. In addition, the label is also immersed in social and humanitarian projects worldwide.
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Latest Reviews
Lauser93 17 days ago
A solid everyday fragrance
Now I'd like to introduce you to "Soulmate Women (Eau de Toilette) | s.Oliver", another fragrance from my girlfriend's cute perfume collection. At the beginning I found the scent quite pleasant, but as the fragrance progressed, the synthetics...
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Dionysos2022 25 days ago
I'm at a conference in Berlin...
... in the evening in a cocktail bar. I order a non-alcoholic cocktail. The bartender asks me what I want. I tell him to surprise me. A short time later, a glass is placed in front of me and a lady sits down on the bar stool next...
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