Acqua di Parma Colonia Intensa is a classically soapy Italian-style fragrance. It's marketed as a "woody-leather" fragrance, but that doesn't really mesh with the impression that it gives - if anything, I'd say it's closer to a fougere (more on that later).
The top notes hit with a very sharp, almost bitter, pithy citrus. It's not "rindy" like D&G Light Blue Forever, nor is it sweet like so many other citruses. It smells like the white gunk in between the rind and the fruit - sharp, acidic, and a little abrasive.
Fortunately, that impression fades pretty quickly (although the citrus does remain), but it's almost immediately replaced by old-school brown cake soap - the kind your grandad may have used. It's thoroughly masculine and smells delightfully clean, but again, it's not a "modern" soapiness, like how the Prada l'Homme line is "soapy" and "clean". This is a "hairy-chested '70s Italian man, fresh out of the shower, reaching for his bottle of original Paco Rabanne Pour Homme", kind of soapy.
The odd thing is, there really isn't a proper "dry down" here. This "vaguely citrusy, old-school soapy" scent profile just rides out for the next several hours (upwards of 6 so far, today), without any real evolution. There's a minimal sort of warm woodiness that reminds me of the scent of the library at my grandfather's house - old woods and a touch of spice, married to extreme cleanliness - which does bring a bit of sweetness to it, but it's a pretty consistently sharp scent throughout.
Performance-wise, it's got pretty minimal sillage (someone 3–4 feet away from me says he can't smell it, and I went *quite* heavy on the trigger), but it nevertheless has a pretty solid duration - it just sits close to the skin.
Within its genre, I would say this is a pretty middle-of-the-road fragrance. When you consider that it's often *quite* pricey, honestly, I have a hard time recommending it. If you can grab it for around $50-$60, it's a pretty good deal, but any more than that, and there are better options available, in my opinion. If you're curious, I've listed a few below:
- Acqua Essenziale Colonia from Salvatore Ferragamo hits almost the exact same notes, but with a wonderful sweet bergamot and orange blossom accord cutting the sharpness off the top. It was also created by Alberto Morillas, one of the two noses behind AdPCI.
- Dior Eau Sauvage (*Eau* Sauvage, not the Johnny Depp Sauvage) gives the same general impression with much more smoothness - and the parfum version is a true love of mine. The Parfum was also created by François Demachy, the other nose behind this scent.
- And finally, if you want to shell out the money, something like Terralba or Sleight of Fern from Masque Milano will fill that same role in your line-up, while taking that sharpness in far more interesting directions. And yes, if you were wondering, Sleight of Fern IS a fougere - to be frank, AdPCI has more in common with them, scent profile-wise, than it does with other "woody leather" fragrances.
All-in-all, it's a pretty solid day-time, warmer-weather fragrance that will offend no-one by virtue of its sillage, but also offers very little in the way of evolution or modernity. I like it well enough, but I'm also in my mid-30s, and it hits me pretty hard in the nostalgia.
7.5/10. If you can find it for a good price, get it. If not, there are other things that can do the same general "thing", arguably better.