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Forever Wanted 2025

7.9 / 10 219 Ratings
A new perfume by Azzaro for men, released in 2025. The scent is fruity-leathery. It is being marketed by L'Oréal.
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Main accords

Fruity
Leathery
Sweet
Spicy
Synthetic

Fragrance Notes

RaspberryRaspberry LeatherLeather CardamomCardamom

Perfumers

Ratings
Scent
7.9219 Ratings
Longevity
7.8187 Ratings
Sillage
7.5188 Ratings
Bottle
7.4183 Ratings
Value for money
7.4169 Ratings
Submitted by Omrfrq, last update on 10/30/2025.

Smells similar

What the fragrance is similar to
Aswan by Widian
Aswan
London (Extrait de Parfum) by Widian
London Extrait de Parfum
Sillage by Kinetic Perfumes
Sillage
Ombré Leather (2018) (Eau de Parfum) by Tom Ford
Ombré Leather (2018) Eau de Parfum
Tuscan Leather (Eau de Parfum) by Tom Ford
Tuscan Leather Eau de Parfum

Reviews

8 in-depth fragrance descriptions
SipriaN

23 Reviews
SipriaN
SipriaN
3  
Forever Wanted Elixir
First thoughts, fruity sweet in the opening with an aromatic Lavender. Turns to a cardamom leather scent in the mid/drydown.

Forever Wanted Elixir has a fruity sweet opening but it's very subtle. Definitely a very leather dominted and smoky woody scent.

I sprayed a total of 5 times. Twice behind each ear, twice on the front of neck, and once in front of my chest. The longevity is very good, it lasts approximately 7-8 hours on my skin. This fragrance projects great with about a 6 ft radius for the first hour, and a skin scent after. (Depends on skin types Overall Rating (8,5/10)

It's a bold release by Azzaro in my honest opinion, it's a fun versatile leather fragrance with a touch of fruity sweetness and smoky leather vibe. Would recommend you to try this first before blind buying.
0 Comments
juniorzavala

3 Reviews
juniorzavala
juniorzavala
2  
Raspberries, cardamom and new leather car seats !!
Wow !! This is an amazing scent . The mixture of raspberry’s, cardamom and leather is very nice and I would say suited for a date night or dressed up in tie and suit . Regardless for any occasion it is almost a reimagined Tuscan leather but smoother . I also get almost a makeup vibe I’m guessing it’s the saffron. This is addictive.
0 Comments
DrAlban

2 Reviews
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DrAlban
DrAlban
8  
The Best in the Series with Addictive Factor
So this Elixir is inspired
by the Edp intense and I can smell it
right from the first spray!!
But it has the raspberry here. The
raspberry is very present at the start but has a slightly tart note. The raspberry is mystically seductive and alluring. Quite quickly, not completely, it remains very subtle throughout the progression. Cardamom takes over after 10 minutes. The leather comes into play here but is not dominant as it, in my opinion, blends with the same amber wood from the Edp intense. The dry down is also very interesting, creamy amber with a slight undefined golden vanilla that I perceive. It performs very well from the top note to the end but remains more masculine and less sweet than its counterparts in the series. I haven't smelled a top note like this in a long time; it is so hot.... So folks, it has its own DNA, contrary to those who claim Vidian London Tuscan leather or etc. No, AZZARO Forever Wanted Elixir smells unique due to its own DNA. An extremely seductive but also mystical masculine player
Longevity: about 12 hours on skin!! Clothing still retains the scent the next day.
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Saintxseiya

1 Review
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Saintxseiya
Saintxseiya
3  
The Mystery of the Raspberry ...
I am a big fan of the Wanted by night DNA. I have loved this perfume for years now.
However, this flanker is something completely independent....
For me, the Wanted DNA is not present, but that’s not a problem.

About the scent:
At first, you immediately notice the INSTANT incredibly delicious raspberry after spraying, just as I imagine it. If someone sprays this scent in the store, they will definitely buy it because of that and will quickly be disappointed.
Because just like with Moschino BubbleGum, the opening disappears within minutes. What remains is a woody leather scent. The Mr. Hyde of the perfume, if you will.

I still see that this scent will find its fans; I will definitely wear it with a leather jacket... it fits perfectly. Whether it can be worn just like that... hmmm difficult.
0 Comments
Basti87

1042 Reviews
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Basti87
Basti87
Helpful Review 5  
Well-Executed Raspberry-Leather DNA
Here is the latest flanker from the Wanted line. The Wanted line has already become quite extensive with many flankers, just like many in the designer sector. L'Oreal is also relatively well-known for "milking" their best-selling lines and frequently coming out with many flankers. However, this is nothing unusual today, as these lines are known to perform very well with their established image and name. Here you get a golden bottle with the subtitle "Forever." Such a revolver drum can be marketed extremely well among teenagers and young men. Even though many are somewhat annoyed by the numerous releases of flankers, it can be worthwhile, and that's why one should always check out the fragrances, especially with an interesting pyramid. Here, the well-known leather-raspberry theme has been picked up, which has hardly been seen in the designer sector. It's more of a niche thing, if we disregard Tom Ford's designer line "Ombré Leather (2018) (Eau de Parfum) | Tom Ford." There are relatively many on the market with this combo, even in the low-budget dupe market from Dubai. Therefore, nothing that blows you away. Nevertheless, I can draw a positive summary.

You can find this fragrance under Forever Wanted Elixir. The Elixir is not officially registered here, but it belongs to the name. Not a big deal, as there is only one Forever. Price-wise, these fragrances come in 50 and 100ml, although I would rather buy the TF Ombre Leather for that (which doesn't cost much more).
The packaging is simple, and the golden bottle is, as mentioned, very attractive and makes an impression in this color. Otherwise, it's rather trashy and typical for designers, but it can work and is already somewhat cultish.
The fragrance, with this small pyramid of 3 notes, is of course not complete. However, among designers, it is modern to only specify 3-4 fragrance notes. It makes it a bit easier for the end consumer and does not overwhelm them. The focus of this fragrance is, of course, this raspberry-leather combo. For the first few hours, this scent is really very pleasant and can hold its own quite well against fragrances of this class. This fragrance was created by 3 ladies (Labbé, Blanc & Girard) in collaboration with Firmenich. The top note is beautifully soft with this raspberry and a slight freshness from fruity-citrus notes that subtly resonate. The leather sets in early and convinces with a very pleasing lightness that is not overwhelming for the designer sector. The leather also remains soft and is not just for hardcore leather fans. In the heart note, a wonderful cardamom spice comes in, which also brings a slight sensual sweetness. Along with classic lavender notes and a fresh sage note, it keeps it a bit lighter and never lets it become too heavy. The dry down becomes softer and woodier, with the leather becoming noticeably softer. A soft sweetness can also convince and, together with vetiver, provides a gentle finish. Overall, it smells quite luxurious and is somewhat special for a designer. Of course, for a user with a lot of experience in niche fragrances, it is nothing extraordinary. It does not come close to the high-end fragrances that are mentioned as similar and thrown into the room, also because it slightly drops off towards the base. But I am positively inclined towards this designer, as they do a lot right.
Performance is not bombastic, but in a very solid range. Longevity is from 8 hours, and sillage is very good for the first 1-2 hours. After that, it becomes a bit softer, but still remains active and present.

Overall, a great flanker that does not reinvent the wheel but takes a different direction for a designer. Here, Azzaro has drawn inspiration from some niche fragrances that are performing relatively well. It can work, I have already covered this theme well, and that's why I will not be purchasing this one.
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Statements

56 short views on the fragrance
5
1
I totally dig the vibe of the raspberry note pushed with the leather accord. Very pleasing to me.
1 Comment
6 months ago
5
Scores over 8 for this compotes ??!! hahahaha
0 Comments
6 months ago
3
1
Surprised this is classified as masculine. This is a sweet fruity-leathery fragrance, unisex at best.
1 Comment
3
Cheap car freshener, pleather seats. Synthetic raspberries, gluey spices. Would make me carsick in ~20 min. Doesn't deserve a TF comparison.
0 Comments
3
Horrible chemical clone of TF. This is £80 for 100ml Tom Ford Hombre Leather is £115 why would you buy this garage?
0 Comments
3
One of the best elixir for 2025
0 Comments
1 month ago
2
Tuscan Leather meets boring amberwood. Pass.
0 Comments
1
The leather in this perfume suffocates other notes. It is simply too overpowering. Not a good release...
0 Comments
1
Smells like a sweeter mix of Ombre Leather and Tuscan Leather. Solid fragrance, but not the best option for leather lovers.
0 Comments
1
London with less leather and more raspberry. It gradually transitions into a purely sweet DNA. Still it smells pretty awesome for a designer
0 Comments
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