Les Heures de Parfum

X: L'Heure Folle 2009

X: L'Heure Folle by Cartier
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8.1 / 10 118 Ratings
A popular perfume by Cartier for women and men, released in 2009. The scent is fruity-green. It is still in production.
Pronunciation
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Main accords

Fruity
Green
Fresh
Citrus
Floral

Fragrance Notes

CurrantCurrant BlackcurrantBlackcurrant BlueberryBlueberry IvyIvy GrenadineGrenadine AldehydesAldehydes VioletViolet BoxwoodBoxwood Pink pepperPink pepper

Perfumer

Ratings
Scent
8.1118 Ratings
Longevity
7.5101 Ratings
Sillage
6.497 Ratings
Bottle
8.199 Ratings
Value for money
5.615 Ratings
Submitted by Kankuro, last update on 03/26/2025.
Interesting Facts
The fragrance is part of the "Les Heures de Parfum" collection.

Smells similar

What the fragrance is similar to
In Love Again (1998) by Yves Saint Laurent
In Love Again (1998)
Baby Doll (Eau de Toilette) by Yves Saint Laurent
Baby Doll Eau de Toilette

Reviews

2 in-depth fragrance descriptions
9
Bottle
6
Sillage
8
Longevity
8.5
Scent
Parma

34 Reviews
Translated Show original Show translation
Parma
Parma
Top Review 20  
Grenadine freedom
Unusual. Own. Portable. Valuable. Well composed. These are the fragrances from Cartier's 'Les Heures' range. And little known. I can only guess why this is, as they combine so many of the qualities you look for in niche fragrances. The main reason seems to me to be the extremely limited availability. The fragrances in the range can only be tested in the in-house boutiques. To make matters worse, only a selection of the thirteen fragrances in the line can usually be found there. L'Heure Folle even occupies a special position, as it is the only one in the world that can only be bought online. There are a few other "webexclusive" fragrances here in Germany, but you can find them in other countries. Only L'Heure Folle is not. Even a sample of it is not available. So they are extremely scarce in the French luxury house anyway. You almost get the feeling that they don't really care about the fragrance division at Cartier - and especially the exclusive ranges. Sales are made with the core jewelry business. That is why Matilde Laurent - who has been the in-house perfumer there since 2011 - probably has all the freedom in the world to let off steam. And she makes full use of it, giving us wonderfully unique, often slightly unwieldy but always wearable perfumes that are so thoroughly composed that they seem to come from a single source. In my opinion, such unusual and at the same time convincing fragrances only exist or have existed in the designer sector under Ellena's aegis at Hermès in the Hermessence line.

Fragrance profile:
L'Heure Folle, the "crazy hour", is a linear fragrance and smells of a subtly green-tinged, slightly creamy, red fruit candy. If you take a closer look, you can imagine the fruitiness as a raspberry-currant mixture - very slightly bitter - with a dash of artificial candy-like fruit aroma and a sugar-like glaze. This scent always reminds me of a childhood candy flavor, a combination of violet pastilles (violet appears in the notes), firm raspberry candy and soft sugar strawberries. What sounds intensely sweet is, however, moderately dosed. This is helped by the subtle creaminess, which has been finely tuned to evoke associations of cream almost dissolved in fruit water and somewhat dampens the concentrated fruitiness. There is also a subliminally perceptible green tone underneath, which has a distinctive effect and makes boxwood and ivy associations (as listed in the fragrance notes) seem plausible. Green tones are actually a trademark of Laurent's fragrances, but are usually used more succinctly than here. She also likes to use incense, which I only catch as a hint here, even more discreetly than the green tone. Looking at the ingredients, this impression is probably due to the blackcurrant and/or boxwood.
I also wrote about elderberry bionade in my statement. I haven't noticed this recently when I've been wearing it, but the perception was probably due to the interesting and rarely used fragrance "grenadine". This is originally a viscous fruit syrup made from pomegranate juice, sweetened with sugar and with an intense red color, which was mainly used to flavor and color cocktails. Nowadays, it is usually a berry mixture of raspberries, redcurrants, blackberries and elderberries. In addition, products with a high sugar content, red color and artificial fruit flavors can now also be called this (source: Wikipedia). Both contemporary variants seem to me to have been the inspiration for this fragrance, especially as, unlike Parfumo and Fragrantica, blackberries are also listed in the notes on basenotes. And the slightly artificial, candy-like olfactory impression mentioned above suggests that artificial aromas have also been added.
Overall, it is a very unique profile, far removed from the usual, often over-sweetened and over-sugared fruity notes in today's (designer) fragrances. It is refreshingly different, slightly elegant and much more delicate. I can't remember smelling such a fruit-centered fragrance from a quality house before. The only one I can think of is L'Artisan Parfumeurs 'Mûre et Musc Extrême', which has a much higher creamy note (musk) and a somewhat darker and more natural fruity note.
The only notes that I can't clearly identify from the fragrance notes are aldehydes and the green leaves, shiso and knotweed that are singularly listed on basenotes. However, they will certainly contribute to the green impression, which - as I said - is extremely restrained.

Longevity and sillage:
The fragrance lasts a day on my skin, although it recedes somewhat after about half of the day, but always remains perceptible. Based on my experience (how does the fragrance linger in the room), I rate the sillage as average, but I have received contrary feedback. After half a day of wear, the fragrance was still clearly noticeable at a distance of more than two meters (and that with two sprays in the neck area). In this respect, the sillage may be stronger after all.

Comparison of the fragrances in the old and new bottle:
Since the end of 2018/beginning of 2019, 'L'Heure Folle' - like all fragrances from the exclusive Cartier ranges - has been offered in a slightly different bottle shape. The most obvious changes are the opaque white, magnetic lids wrapped in colored ribbons. Whether the fragrances have also been changed in this context is beyond my knowledge. In any case, I don't smell any significant differences when I compare the two versions. I have a sample bottling from the current bottle shape and own one in the old (2010 batch). The only minimal differences I notice are in the top note and base. In the top note, the new version seems slightly more sparkling, which could be due to a higher dosage of pink pepper and/or a loss due to the age of the original version. In the base, on the other hand, the 2010 version is somewhat softer and deeper. The fragrance glides out really smoothly. The new version behaves as if slightly dulled. This could be due to the use of a different musk. I don't notice the difference when I wear it on my neck, but only when I wear it on my wrist and smell it carefully. In terms of profile, they both have the same scent.

Conclusion:
'L'Heure Folle' is a very independent fruity fragrance that recreates the olfactory image of "Grenadine" and thus points slightly candy-like in the generic sweet-fruity direction, but appears much finer. I have never encountered such a singular concentration on fruity notes in the niche sector - except in 'Mûre et Musc Extrême'. As usual, Matilde Laurent, who trained at Guerlain, demonstrates her skill in creating very subtle, reduced, thematically extremely clear and slightly unusual fragrance profiles that always remain wearable.
26 Comments
8
Bottle
6
Sillage
8
Longevity
9
Scent
Sweetsmell75

21 Reviews
Translated Show original Show translation
Sweetsmell75
Sweetsmell75
Top Review 27  
Such a crazy smell :)
Wisdom of life: Everyone is crazy in his own way.

-Birgit Ramlow-

*Being a little crazy or getting out of line in this so adapted world is not wrong*

The crazy hour... yeah, it kind of fits...
L'Heure Folle is merry... carefree a summertime immigrant a little crazy!
*out-of-line dancers*
Put a smile on my face :) ... a good mood scent... a bad-temper band-aider!

To the fragrance:
L'Heure Folle starts out green-grassy-berryy ... like the scent of a meadow in summer plus a bowl of fresh berries and ivy.
More blackcurrant than blueberry... so deliciously tingling-berry-sour ... hach a berry dream.
A shot of fruity grenadine is added. Personally, I find the scent more berry than fruity! So it's only very discreetly sweetened ;)
I don't mind the green-grassy basic tone (I often have some problems with it) and it doesn't get too harsh. But it is a little bit harsh! Violets give the crazy hour velvety purple speckles. I'm thinking of getting a little bit of a citrusy vibe. (Aldehydes in the case?)
The base remains green-fruity-berry wrapped in a fine woody musk cloud. (I definitely smell musk out of it even if it is not listed!) :)
L'Heure Folle is a rather skin-tight scent, has a very discreet sillage (perfect for hot summer days) and the durability is quite good for this rather light scent. 8 - 9 hours are already in it Unisex absolutely!
The season here is definitely spring to midsummer :)
The bottle is simple, beautiful and noble ... just like the rest of the Cartier hourly fragrance range :) (by the way, almost all of them are worth a test!)

Conclusion:
Such a crazy smell :)
Green-grassy and at the same time fruity-berry.
A little sweet... it's great!
Put a smile on my face :)

For all I-need-summer-scent-seekers .... definitely test it! ;)
20 Comments

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