Top Notes 
Hinoki wood
Italian bergamot
Lemon
Heart Notes 
Ambrox Super
Salty notes
Clary sage
Base Notes 
Haitian vetiver
Patchouli
Virginia cedar
01/18/2025
ComputerMaus
224 Reviews
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ComputerMaus
4
There is nothing to see, please take a look!
I walk through the local Müller. Fragrances, men's department. A large sign next to the shelves beams at me. New, Real Superdry 01 for Him (and for Her next to it). A pithy guy with an I-know-what-I-want look and a resolute-looking lady cultivating the bedroom look, both in leather jackets in front of the sky just before sunset, look at me. The fragrances underneath. The bottles don't look too bad. Not run-of-the-mill, pretty, nice, cool. I go over and take the lid off, spray once in the air. Workmanship could be better. But the presentation is quite successful.
Wait, there's something else on the display table: "Only at Müller!"
Uh-oh, that's not something I would necessarily advertise. I have an unpleasant premonition, but I give the bottle a chance and spray the super-dry fragrance on my hand.
I smile.
How can anyone think they can get a foot in the door in a market as competitive as the perfume market with a blend that is so completely trimmed for safety, absolutely generic, irrelevant, faceless and unspectacular? Fresh, synthetic, with tart Billo citrus. Fans can interpret the slight sting as a spicy freshness. But you really have to be well-disposed towards this 08/15 crate for that.
Spicy freshness is a dime a dozen. They are often harmless, because you can't have much against a fresh scent, it always works. This fragrance always gives the impression of cleanliness, and the spicy note is supposed to add something like masculinity. If you really wanted to be convincing here, the quality would have to be right. But: Real Superdry 01 for Him doesn't even smell really good.
Neither the composition nor the quality of this loveless attempt is convincing. Put it back on the shelf, no, straight into the warehouse, oh no, into the bin with it! Presentation? Successful. Quality? Failure.
This fragrance is as unnecessary as a crop. At most, it could be good as an embellisher of the fragrance shelf, but then it would just gather dust in the corner. After all, the performance is remarkable: for a reasonable price, you get 4½ hours of well projecting standard before the lights go out after 7 hours.
It's questionable who you want to convince with this.
Superdry almost went bankrupt a few months ago and had to be restructured to save the company. With a fragrance like this, the brand will definitely not make it back into the black.
Wait, there's something else on the display table: "Only at Müller!"
Uh-oh, that's not something I would necessarily advertise. I have an unpleasant premonition, but I give the bottle a chance and spray the super-dry fragrance on my hand.
I smile.
How can anyone think they can get a foot in the door in a market as competitive as the perfume market with a blend that is so completely trimmed for safety, absolutely generic, irrelevant, faceless and unspectacular? Fresh, synthetic, with tart Billo citrus. Fans can interpret the slight sting as a spicy freshness. But you really have to be well-disposed towards this 08/15 crate for that.
Spicy freshness is a dime a dozen. They are often harmless, because you can't have much against a fresh scent, it always works. This fragrance always gives the impression of cleanliness, and the spicy note is supposed to add something like masculinity. If you really wanted to be convincing here, the quality would have to be right. But: Real Superdry 01 for Him doesn't even smell really good.
Neither the composition nor the quality of this loveless attempt is convincing. Put it back on the shelf, no, straight into the warehouse, oh no, into the bin with it! Presentation? Successful. Quality? Failure.
This fragrance is as unnecessary as a crop. At most, it could be good as an embellisher of the fragrance shelf, but then it would just gather dust in the corner. After all, the performance is remarkable: for a reasonable price, you get 4½ hours of well projecting standard before the lights go out after 7 hours.
It's questionable who you want to convince with this.
Superdry almost went bankrupt a few months ago and had to be restructured to save the company. With a fragrance like this, the brand will definitely not make it back into the black.
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