10/18/2023
loewenherz
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loewenherz
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Less is less
I called Café Rose - the old, first one from 2012 - the most beautiful within the Jardin Noir collection at the time. The other three it has long since dahingerafft, and basically it makes sense that this one - although 'degraded' by the Private to the Signature Blend, with Costa Azzurra they have also done - a second life and a second chance should receive. If he were then still 'he'...
The boundaries between quotation, inspiration and banal reformulation are difficult to draw clearly, but if one deliberately carries the same name that already had another before him, he will also have to be measured against it. This one - Café Rose 2023 - is not doing that well. Most does not get the relaunch - if Rose is replaced by patent Rose®, even less.
I attributed a certain weightlessness to the old, first Café Rose - like a torn moth's wing tumbling along in the light of a pale moon. He had something rapturous and sad - and even then hardly any coffee - and the new one has none of that. Café Rose 2023 is a workmanlike, passable rose scent from a retort - with so much less soul and saudade than the first one had not even ten years ago.
Now, it may be that the substitution of Rose for Rose® is due to regulation. But I dare to doubt it, because it is an American fragrance and produced mainly for the market there. Instead, I accuse Estée Lauder of disdainful greed for profit and am tempted to propose the 'cream puff of the year', because 'less in it with dishonestly altered packaging and misleading naming'. Boo!
Conclusion: who has not known the old, may well fall in love here with innocent nose, and she or he be granted. Who has ever known the old, loved, worn, passes.
The boundaries between quotation, inspiration and banal reformulation are difficult to draw clearly, but if one deliberately carries the same name that already had another before him, he will also have to be measured against it. This one - Café Rose 2023 - is not doing that well. Most does not get the relaunch - if Rose is replaced by patent Rose®, even less.
I attributed a certain weightlessness to the old, first Café Rose - like a torn moth's wing tumbling along in the light of a pale moon. He had something rapturous and sad - and even then hardly any coffee - and the new one has none of that. Café Rose 2023 is a workmanlike, passable rose scent from a retort - with so much less soul and saudade than the first one had not even ten years ago.
Now, it may be that the substitution of Rose for Rose® is due to regulation. But I dare to doubt it, because it is an American fragrance and produced mainly for the market there. Instead, I accuse Estée Lauder of disdainful greed for profit and am tempted to propose the 'cream puff of the year', because 'less in it with dishonestly altered packaging and misleading naming'. Boo!
Conclusion: who has not known the old, may well fall in love here with innocent nose, and she or he be granted. Who has ever known the old, loved, worn, passes.
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