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Like a Dandy!
“When I showed up at the airport two days ago, my husband waited down the escalator with this big smile on his face. I was incredibly happy that he was there because he didn't have to come. I was not expecting him to. It was a late flight, and he gets up really early for work. So I asked him why he was smiling so much. He said, "When I saw you coming down, I wasn't sure if you were my wife or a really stylish older man." CLEARLY, I took that as a compliment. I was wearing a wool hat and an oversized grey blazer over a tee shirt, and it's always my goal to look like a stylish older man.”(findingpaola/Instagram)
I couldn't express my feelings while wearing the scent any better. A fragrance with character that immediately makes me feel noble and elegant, dandylike.
The inspiration behind Morning Chess from Vilhelm Parfumerie represents the memory of his summer youth in Falkenberg and its green, ripe lushness, where his grandfather plays chess with his sons in a wooden cabin in the morning hours. Sympathetic and relatable.
Both components are fully catered to here. The automatic connection to nature as soon as you inhale the scent, as well as the elegant dandy attitude.
In the fragrance pyramid, bergamot is listed as the sole top note. What actually happens is simply wonderful. The bergamot opens the chess game like a filter, which for a brief moment wraps around the wonderful composition of galbanum, leather, and patchouli like a refreshing veil. The associations with Aventus likely occur during this phase. And although we have a certain fruity sprightliness here, it is far removed from Aventus. Not to mention the further development of the fragrance.
I perceive the opening phase for about fifteen minutes before the bergamot completely withdraws and the main piece begins to settle on my skin to linger there for many hours. Galbanum is prominently featured here and unfolds beautifully in dark green nuances accompanied by a dry leather note with a slight fruity touch. It is herbal, but by no means scratchy. The leather component reminds me of that from Tuscan Leather combined with raspberry. Here, however, it is toned down to be a soft and rather quiet companion in the overall green composition. A very subtle soapy note also sneaks in, which lightens the otherwise quite dry scent. Overall, there is a mossy green mood, and I could swear I can distinctly smell oakmoss, even though it is not listed in the pyramid. The masculine counterpart to Miss Dior Original (1992).
The scent is spicy, aromatic green, and associated with extreme elegance. The patchouli is never independently noticeable and integrates wonderfully into the overall composition. Personally, I associate the scent more with the beginning of spring or a late autumn morning mood.
The final phase of the scent development is very quiet. The green is now very soft and almost has a vanillic creaminess.
The scent has substance. And although the sillage plays more in the middle range, the fragrance is very rich. In the base, it is very close to the skin. The longevity is very good. For me, at least ten hours.
It is the most expressive scent in the Vilhelm collection. To be precise, the only one that truly stands out in the otherwise very extensive collection. I first discovered the fragrances in New York at Barney’s last winter, where they were launched in 2015. I tested many there, and the Vilhelm scents presented to me did not strike me as anything more than average. I believe they were The Oud Affair and Fleur Burlesque.
Now, a few weeks ago, I spotted the fragrances at Kadewe in Berlin, which are presented very appealingly and stand out due to their striking color and great branding. In fact, I find the packaging and especially the bottles to be the best I have seen in a long time, and I wish I could place all the fragrances along with their boxes on my shelf. I find them that beautiful.
A graphic identity was created in this case with a yellow thread. An absolute masterpiece, the ribbed vintage crystal bottles with the yellow high-quality and contemporary cap. Responsible for the design is none other than the legendary Pierre Dinand, who has already designed the unique Opium bottles.
The titles and short stories created for each fragrance are charming and authentic, and the appeal of Jan Ahlgren, a former model, who has been praised by female editors across the board, is another plus for marketing.
In a time when the niche perfume market has developed into an ocean and every new brand is at risk of drowning, Vilhelm Parfumerie has shown how to successfully launch and market a new perfume collection with a perfectly thought-out and aggressive marketing concept.