Régime des Fleurs
The French label Régime des Fleurs shows that there are other sources of inspiration than flowers and fruits when creating new fragrances. Behind the brand is filmmaker and young artist Alia Raza, who highly appreciates nature, history and the visual arts. Together with Ezra Woods, she launched “Régime des Fleurs” in 2014 as an art project that aimed to draw inspiration from different arts that freshens the perspective on luxury fragrances and scented candles.
In addition, “Régime des Fleurs” broke new ground in the selection of raw materials from the very beginning. For example, the aromas of willow tree, grass blossom, fig or autumn leaf were used. Alia Raza is fascinated by flowers from her homeland. The founder always looks for the element of surprise in a perfume, completely remixing perfumes she's previously worn and loved in the past.
Régime des Fleurs (“Reign of Flowers”) also benefits from Alia Raza's artistic soul when it comes to the flacons, labels and packaging. The bottles are small works of art that fuse traditional design with modern elements. The bisque porcelain is considered successful and creates a bridge to Greek mythology and antiquity in the scented candles.
Since its launching, Alia Raza and Ezra Woods have succeeded in putting “Régime des Fleurs” in the spotlight in the art and fashion scene. The perfumes, scented candles, sample sets and gift boxes are shipped worldwide from New York, Los Angeles and Paris.