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Wild Country Avon 1967 Cologne

7.6 / 10 49 Ratings

A popular perfume by Avon for men, released in 1967. The scent is spicy-fougèreartig. It is being marketed by Natura & Co..
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Main accords

Spicy

Fougère

Woody

Sweet

Powdery

Fragrance Pyramid

Top Notes

Bergamot

Coriander

Heart Notes

Geranium

Lavender

Base Notes

Coumarin

Tobacco

Sandalwood

Ratings

Scent

7.649 Ratings

Longevity

6.840 Ratings

Sillage

6.442 Ratings

Bottle

6.051 Ratings

Value for money

8.822 Ratings

Submitted by LuckyDog · last update on 09/07/2025.

Source-backed & verified

Smells similar

What the fragrance is similar to

Wild Country After Shave

Cuir de Russie Eau de Parfum

Legend Night

Canoe (1996) Eau de Toilette

Quercia Eau de Parfum

Reviews

6 in-depth fragrance descriptions

03/18/2013

10Scent 7.5Longevity 7.5Sillage

Gmmcnair
40 Reviews

Gmmcnair

Very helpful Review 4

Classic Aromatic Fougere in the Best Sense

In addition to the lavender and oakmoss in this scent, there is also a fair amount of vanilla, and some musk. It all adds up to a mature, powdery scent that lasts quite well, especially given the price point.

A lot of folks tend to give Avon a bad rap, but there is a reason why this fragrance is still in production 45 years later....it smells good. It is a powdery and clean smell in a classical barbershop way, less brash than Brut, and more refined and complex than Dana's Canoe.

This one is a worthy addition to anyone's collection who doesn't mind the more mature scent. If you like Pinaud's Clubman, Canoe, Pour Un Homme de Caron, and Rive Gauche PH by YSL, you will likely like, if not love this fragrance. If the powdery barbershop scents turn you off, walk away.

Another plus is the price point. This fragrance is well under $20 US at retail, and is often on sale, many times in fragrance sets with a good quality deodorant, body wash etc. Great value for the right person.

04/21/2020

6.5Scent 8Longevity 4Sillage

Drseid
828 Reviews

Drseid

Old School Barbershop Fougere...

*This review is of vintage Wild Country

The top notes of the vintage bottle reviewed here apparently burned off many years ago... So skipping those, the composition's early heart is quite powdery, very similar to the smell of talcum powder barbershops use to powder your face after a shave and haircut. There is a significant musky presence complementing the powder, most likely derived from the liberal oakmoss used throughout with dulled carnation in support. During the late dry-down the powder fades then vacates, leaving the carnation infused musk through the finish. Projection is below average, with the composition projecting just a bit more than a skin scent, but longevity is very good at over 10 hours on skin.

Vintage Wild Country has "barbershop fougere" written all over it. I am not a huge fan of barbershop fougeres (as I am powder averse), but this one is well-done and brings back memories that go beyond just the perfume itself. The memories I speak of are of my childhood, as I would look through the printed colorful Avon catalog with its various offerings, only to focus on the fine marketing copy and interesting collectible bottle housings used for the Wild Country perfume. The logo in particular was rather distinctive, and even 40+ years later still has remained ingrained in my mind. As for the composition smell itself, I don't remember much about it, but I was too young back then to really know anyway. Now, smelling Wild Country again all these years later I can admire the good work by the perfumer to create a true barbershop experience in a bottle. Obviously I wish it had less powder, but that is pretty much par for the course with barbershop fougeres, and as time passes the powder recedes, leaving the musk more the focus without ever going overboard. In truth, Wild Country always remains relatively smooth and rather polished. Definitely this kind of thing is "old school," but that suits me just fine. The bottom line is the sub $10 per 60ml bottle on the after market vintage Wild Country is a fine example of a budget barbershop fougere that in no way smells like its relatively low price tag, earning a "good" to "very good" 3 to 3.5 stars out of 5 rating and a recommendation to fans of old school barbershop fougeres.

10/15/2013

8Scent 7.5Longevity 7.5Sillage

Yatagan
416 Reviews

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Yatagan

Top Review 26

Raulautwild

Uncommented Scents No. 14

Some time ago, I approached a fragrance with great anticipation, one that my father wore during my childhood and which dates back to the year of my birth: Farina's Russian Leather, a German scent from perhaps the most quintessentially German and traditional of all German heritage brands, although (thankfully) with Mediterranean roots.

A few months ago, I had the thought that it would be exciting to compare Russian Leather with a fragrance that shares my birth year but has a completely different cultural background.

Thanks to the fantastic filter function on Parfumo (see under "Advanced"), I quickly found what I was looking for: alongside some French and Italian fragrances as well as various discontinued exotica, I discovered Avon’s Wild Country from the production year 1967: a scent from America. Wild Country is still being produced today, appears in the current brand portfolio, and seems to enjoy some popularity, comparable to the resurrection and renaissance of Russian Leather in Germany.

Said, ordered, tested. But how does Wild Country compare to Russian Leather, this quiet, subtle, elegant, fresh leather representative?

Here too, leathery notes dominate, but in a completely different way - and indeed, the differences in mentality and preferences, worldviews and fashions between Germany and America become evident: at that time in the 60s, perhaps even today.

Which scent is better? That is for each person to judge; I can't say easily myself, after all, I am biased, as Russian Leather was the scent of my childhood, the scent of my father, my father.

Avon’s Wild Country, on the other hand, is foreign to me, makes me curious, reminds me of distinctly sweet fragrance traditions around Stetson's classic men's scent (round, soft, less masculine), Scannon's Canon (Danish scent: idiosyncratic, tension-filled), Dana's Canoe (greatly interpreted, venerable tradition, balanced, harmonious, yet exciting), Fabergé's Brut (a bit too heavy-handed, yet charming), and evokes inexpensive men's fragrances that are macho, excessive - idiosyncratically cheap - ostentatiously - lavishly leathery - sprawlingly ordinary - overwhelmingly fragrant - decadently dandy-like - idiosyncratically great - loudly screaming - lavender bergamot exuding lemon geranium fern moss swirling around - vanilla amber musk wafting - wood-stacking - tonka benzoin weighty - striding wide-legged - conveying cowboy sunset feelings.

Is that terrible for a modest, politically correct, tradition-averse, European-socialized, painstakingly adapted average German like me and you? Not at all! It simply feels "so": without warning, the sensation of vastness, Grand Canyon, San Andreas Fault, Rocky Mountains, and all that we sometimes imagine about the United States of America.

Do you have to have this if you were raised with a Eurocentric mindset like us? Not necessarily, because the scent doesn't have much more to offer after the initial euphoria (Dana's Canoe convinces me more in every respect), but the beauty is that I now have both on my shelf: the loud American and the quiet German, both from my birth year 1967. And somehow, both are good: the German and the American mentality. I feel very comfortable with both.

Caution: Stereotypes have been consciously included here. If you don't like that, just flip the meanings around: make the American a German and the German an American, and you will be amazed to find: it still fits.

04/04/2020

8Scent 8Longevity 8Sillage

Camey5000
107 Reviews

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Camey5000

Top Review 16

My Amber No. 24

Avon - Wild Country (ca. 2015 ?? )

.
The profile picture here is the vintage version, which is heavy and soapy. And still available on the market. This test refers to the EDT version from around 2015. The picture is uploaded by me, from Bild-Foto. I think the one tested by Minigolf is (maybe not ??) vintage.

.

Now the conclusion first.

A beautiful finish after 5 hours of enjoyment, reminiscent of the lovely whisky bottle. It has character.

Where did you get to know it?

Right behind the lavender field, by the rhubarb, where the brown fields allow for a strong gallop. The saddle was well-worn. Nothing squeaked. At the sandalwood gate, we encountered a distinct amber warmth and a flattering scent, like that of roses. We also stumbled upon a fine tobacco smoke, without sweetness.

It is a barely changing entity that accompanies us for a long time with a delicate background soapiness.

Nice that we got to know it.
.
8.5 / 7.5 / 7.5 / 9.0 (!) New bottle

.

02/13/2016

9.5Scent 8Longevity 7Sillage

Minigolf
2534 Reviews

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Minigolf

Very helpful Review 6

Wow! WOW WOW!!! What a SCENT!! ...

....Moss! REAL OAK MOSS! A bit of lavender, a few roses, sandalwood, nutmeg?? and leather. That’s the first impression of "Wild Country" from the Avon series. Dusting it off from my aunt (see Avon "Tasha"). Is this supposed to be a pure "men's fragrance"? Oh no. It’s not at all!! More like a good old "dandy" companion, soft, slightly unsweet-floral, finely leathery in the direction of "Cuir de Russie" by Chanel and yet incredibly mossy and somewhat woody. (Moss of the very soft and deep green kind). Since I see on PARFUMO that this fine little water is originally from 1967, it’s actually no wonder. A very fine fougère fragrance, almost tending towards the feminine. I bet there’s also some heliotrope and a bit of musk in it, even if these two fragrance notes are not listed above. But "Wild Country" is by no means wild. If wild, then more like peacefully grazing red deer. And also not cowboy-like and lasso-swinging. No, more like soft suede moccasins. And subtly long-lasting. Deliciously leathery-floral-mossy.

More reviews

Statements

17 short views on the fragrance

Matux

4 years ago

2

One of the classics among fougeres; it cannot get more classier than this, regardless how much you think this smells like a decrepit man.

leocoll4

7 months ago

tried a vtg (?) mini at a flea, ended up liking the woody semisweet drydown but the lady selling was so fckn rude so i passed

Pinseltown

2 years ago

42

36

In the green powdery fougère mist from Avon
Flower fairies float
With warm, softly glowing ambers
Through the spicy tobacco wood
Of the lavender forest +

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