Top Notes 
Almond
Bergamot
Petitgrain
Heart Notes 
Iris
Jasmine
Rose
Ylang-ylang
Base Notes 
Musk
Peru balsam
Tolu balm
Tonka bean
Vanilla
03/02/2018
jtd
484 Reviews
jtd
Top Review
9
fantasy
Heliotrope might as well be a fictional plant for all I know. I don’t know what it looks like and I’ve never smelled it but I’m drawn to scents known for prominent heliotrope notes. I may not know the scent of the plant but I know the infamous notes: marzipan, cherry pie, spiced vanilla meringue, coconut-almond custard. The same specific set of descriptors are repeated so consistently that I imagine the plant’s scent must be very specific.
I can spot the descriptors. In monster perfumes like Loulou and Datura Noir but also in more delicate compositions like Ellena's l'Eau d'Hiver for Frédéric Malle and Kiss Me Tender. I totally dig Jour de Fete and l'Heure Bleue makes me weep. Also, I'm American, so I suppose both cherry pie and a tendency to self-deception are part of my psyche. All this to say, over the years, in my head I’ve come to believe that I know what heliotrope smells like when in fact, I don’t. It’s a false memory.
Actually, it’s not heliotrope that I have in my mind’s nose so much as heliotropin, the material used to create those gorgeous vintage orientals like Coty l'Origan and Guerlain Vol de Nuit and classic carnations like Caron Bellodgia. The first time I tried Etro Heliotrope it felt familiar, but just out of reach, like a misfiled memory. The recognition was instantaneous but understanding lagged with a drawn out, tip-of-my-tongue dissatisfaction. It was only when I re-spritzed a couple of hours later that I made the association between the perfume under my nose and the fantasy in my head. Is this the Proustian madeleine for this particular point in the 21st century? No transcendent moment, just a simple, satisfying connection? An itch scratched?
I suppose it’s a bit small for Proust and it’s not so much memory as a recognition of things imagined. Still it was informative to be confronted with the realization of what amounts to an olfactory hallucination. A little glimpse into how I make sense, or fiction, out of scent.
As for the perfume, it's all there---the pie, the meringue, the marzipan. But it has an unexpected confluence of textures and tones. It’s expansive and heady at the same time that it seems a little remote, like the scent is coming from further away than my wrist. The spiciness creates a bubbly quality as if the scent were carbonated but at the same time, there is a hint of play-doh and paste that creates a matte finish and an introverted impression.
I don’t think of Etro as a line that veers too far into experiments in abstraction but Heliotrope is actually sort of wild. It’s built from a bizarre combination of scents. It balances the high-pitched insecticide sting of cyanide almonds and the scent of stones in dried clay soil. Like eating marzipan pastries in a musty basement or root cellar.
Avant garde, vanguard, avant courier? Ground-breaking, rule-bending? Listen up, groovy indie brands. This dandy fashion house has stolen your lunch with simple creativity.
I can spot the descriptors. In monster perfumes like Loulou and Datura Noir but also in more delicate compositions like Ellena's l'Eau d'Hiver for Frédéric Malle and Kiss Me Tender. I totally dig Jour de Fete and l'Heure Bleue makes me weep. Also, I'm American, so I suppose both cherry pie and a tendency to self-deception are part of my psyche. All this to say, over the years, in my head I’ve come to believe that I know what heliotrope smells like when in fact, I don’t. It’s a false memory.
Actually, it’s not heliotrope that I have in my mind’s nose so much as heliotropin, the material used to create those gorgeous vintage orientals like Coty l'Origan and Guerlain Vol de Nuit and classic carnations like Caron Bellodgia. The first time I tried Etro Heliotrope it felt familiar, but just out of reach, like a misfiled memory. The recognition was instantaneous but understanding lagged with a drawn out, tip-of-my-tongue dissatisfaction. It was only when I re-spritzed a couple of hours later that I made the association between the perfume under my nose and the fantasy in my head. Is this the Proustian madeleine for this particular point in the 21st century? No transcendent moment, just a simple, satisfying connection? An itch scratched?
I suppose it’s a bit small for Proust and it’s not so much memory as a recognition of things imagined. Still it was informative to be confronted with the realization of what amounts to an olfactory hallucination. A little glimpse into how I make sense, or fiction, out of scent.
As for the perfume, it's all there---the pie, the meringue, the marzipan. But it has an unexpected confluence of textures and tones. It’s expansive and heady at the same time that it seems a little remote, like the scent is coming from further away than my wrist. The spiciness creates a bubbly quality as if the scent were carbonated but at the same time, there is a hint of play-doh and paste that creates a matte finish and an introverted impression.
I don’t think of Etro as a line that veers too far into experiments in abstraction but Heliotrope is actually sort of wild. It’s built from a bizarre combination of scents. It balances the high-pitched insecticide sting of cyanide almonds and the scent of stones in dried clay soil. Like eating marzipan pastries in a musty basement or root cellar.
Avant garde, vanguard, avant courier? Ground-breaking, rule-bending? Listen up, groovy indie brands. This dandy fashion house has stolen your lunch with simple creativity.
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