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Perché No 2024

8.0 46 Ratings
A popular perfume by Fendi for women and men, released in 2024. The scent is fresh-woody. It is being marketed by LVMH.
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Main accords

Fresh
Woody
Spicy
Synthetic
Smoky

Fragrance Notes

Fresh laundryFresh laundry Brazilian pink pepperBrazilian pink pepper FrankincenseFrankincense SandalwoodSandalwood

Perfumer

Videos
Ratings
Scent 8.0
46 Ratings
010
Longevity 8.0
36 Ratings
010
Sillage 7.5
36 Ratings
010
Bottle 8.2
37 Ratings
010
Value for money 5.6
25 Ratings
010
Submitted by multiple users, updated on 08/16/2026
Source-backed & verified

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Reviews

1 in-depth fragrance description
Alisapopova

24 Reviews
Alisapopova
Alisapopova
2
My gold standard for clean scents.
Perché No by Fendi is, to me, the ultimate fresh laundry fragrance — and I don’t say that lightly. This is my gold standard for clean.

From the first spray, it feels like being wrapped in the finest cotton linens: crisp, warm, and quietly luxurious. There’s a gentle sweetness running through it that makes the cleanliness feel comforting... It feels cozy, polished, and quietly luxurious at the same time.

What keeps it interesting are these fleeting citrus nuances that appear and disappear. You can’t quite pin them down. One moment it’s like a tiny splash of orange juice, then it turns more lemony and slightly acidic, and before you know it, everything shifts into a softer, woody-citrus impression. It’s subtle, almost elusive, and that’s what makes it so addictive. It's frankincense playing hide and seek with you :)

The pink pepper adds a gentle sparkle — bright, lightly fruity, and playful — giving the scent a happy lift without ever breaking the clean aesthetic. Underneath, sandalwood grounds everything, keeps it smooth and elegant.

A lot of “clean” fragrances lean straight into soap or detergent territory. For me, that’s where scents like Blanche Eau de Parfum or Love-O-Matic land. Perché No is different. It feels intentional. Defined and thought-through. This is clean at its highest tier — elegant, complex, and unmistakably luxurious.

This is the kind of scent I reach for when I want to feel clean, confident, and put together. I wear it to the office, to business meetings, or at home when I want that polished feeling even on my own time. It doesn’t try to impress, but it leaves an impression.

Once, while I was wearing it, a friend said: “You smell so nice, like fresh laundry! Is it your T-shirt?”
Nope. It was Perché No — and I use unscented laundry detergent.

If you love clean scents but want something elevated, polished, and beautifully composed, this one is absolutely worth experiencing.
0 Comments

Statements

20 short views on the fragrance
Like wrapping yourself in warm cotton sheets — clean, slightly sweet, with little pops of citrus and a calm, elegant feel.
1
0 Comments
Warm and clean at the same time, an aromatic incense with the pepper and clean with the sandalwood. Fresh laundry makes sense.
1
0 Comments
In the south, it's still almost summer
Next to the wooden chapel
The sheets flutter on the line
Delicate threads of incense and laundry detergent
Ommm
38 30
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30 Comments
Why not - why not…smell like bright white laundry dried by fresh, lightly peppery incense air? Would +
31 48
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48 Comments
For me, it's an exciting mix of fresh laundry and smoke (really good!) - for my sister, it's kebab on the train.
15 2
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2 Comments
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