01/20/2024
Yatagan
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Who is afraid of the evil LUSH?
Unannotated fragrances No. 179
Ultravox, Visage, Duran Duran, The Human League... doesn't mean anything to you? Then you're probably under 50 and the New Romantics music genre is just a Taylor Swift song from 2014 to you. Check Wikipedia, they still know that.
Suppose you knew the music behind the bands mentioned above, and suppose you came up with the idea of creating a fragrance called New Romantics - similar to how LUSH came up with this idea and then advertised it with a clear reference to the 80s: Would you use lemon, davana and allspice then? That's a rhetorical question! Because they wouldn't!
The early 80s and the New Romantic trend of the time, which visually represented a mixture of punk, glam rock, gothic and wave and was influenced by David Bowie and Roxy Music, a powerhouse fragrance from the same period such as Kouros Eau de Toilette , Antaeus Eau de Toilette , Giorgio Eau de Toilette , Must de Cartier Eau de Toilette.
Now LUSH has opted for (1.) lemon, (2.) davana and (3.) allspice. That's exactly what it smells like (and you have to know Davana in particular and if you don't know it: you can buy it as an oil in a health food store; green, herbal, hardly fruity, maybe a little sweet like dried fruit) and these are pretty much the three least romantic scents that you and I know, even though I like all three and would like to imagine them in a fragrance. But since there's nothing else in it, it's pretty sparse, and I don't think it smells like New Romantics, David Bowie, Midge Ure, Roger Taylor or Phil Oakey (they can all google it now).
Ultravox, Visage, Duran Duran, The Human League... doesn't mean anything to you? Then you're probably under 50 and the New Romantics music genre is just a Taylor Swift song from 2014 to you. Check Wikipedia, they still know that.
Suppose you knew the music behind the bands mentioned above, and suppose you came up with the idea of creating a fragrance called New Romantics - similar to how LUSH came up with this idea and then advertised it with a clear reference to the 80s: Would you use lemon, davana and allspice then? That's a rhetorical question! Because they wouldn't!
The early 80s and the New Romantic trend of the time, which visually represented a mixture of punk, glam rock, gothic and wave and was influenced by David Bowie and Roxy Music, a powerhouse fragrance from the same period such as Kouros Eau de Toilette , Antaeus Eau de Toilette , Giorgio Eau de Toilette , Must de Cartier Eau de Toilette.
Now LUSH has opted for (1.) lemon, (2.) davana and (3.) allspice. That's exactly what it smells like (and you have to know Davana in particular and if you don't know it: you can buy it as an oil in a health food store; green, herbal, hardly fruity, maybe a little sweet like dried fruit) and these are pretty much the three least romantic scents that you and I know, even though I like all three and would like to imagine them in a fragrance. But since there's nothing else in it, it's pretty sparse, and I don't think it smells like New Romantics, David Bowie, Midge Ure, Roger Taylor or Phil Oakey (they can all google it now).
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