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Smellavision
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But what kind of impact ?
I've actually never owned a Hilfiger perfume, nor have I found them interesting enough to purchase.
With that in mind, I have regularly bought and worn their clothes as I find them of a decent quality and design. So, last week I was in a Hilfiger store looking for a new pair of jeans when - lo and behold - the store had reserved an entire table for presenting the new Impact perfume. Long story short, when I left the store I was equipped also with a minuscule tester (0.3 ml - who the h*ll makes samples that small !?) of Impact. Fast forward to earlier today I managed to test the meager 3 (!!) sprays that were in the sample, and my impression so far is : not that bad. As in - it's really hard to dislike. It doesn't come across to me as the usual "blue" fragrance that the bottle indicates, more in the vein of your typical night time popular fragrances.
What I get is some sort of lemony opening, woods, akigalawood, and ambery ambroxan but quite subtle as well as pleasant. I have honestly no idea have coca smells, but I do get some sweetish cocoa-like wafts every now and then - is that coca? I've heard it should smell like tea.
So yes, it is generic and performance (at least from my dwarfish sample) is not impressive but my overall impression is ok. Would I buy it? No, IMO there are dozens of better perfumes in the same price range as the atmosphere is somewhere in Boss Bottled/YSL La Nuit territory and should be categorized as woody spicy instead of fruity aromatic - but that's just my opinion. But I do like the idea of the bottle with a refillable atomizer you can bring along - which may also be necessary with the quite low performance of Impact.
Not too bad, but I must say the Hilfiger perfume line still hasn't made anything that I could not live without.