Imperial Purple 2023

Imperial Purple by Zara
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7.9 / 10 127 Ratings
A popular perfume by Zara for men, released in 2023. The scent is powdery-sweet. It is still in production.
Pronunciation
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Main accords

Powdery
Sweet
Woody
Leathery
Creamy

Fragrance Notes

IrisIris GrainGrain LeatherLeather VanillaVanilla Woody notesWoody notes PralinéPraliné AmberAmber

Perfumer

Ratings
Scent
7.9127 Ratings
Longevity
6.7118 Ratings
Sillage
6.4115 Ratings
Bottle
7.2117 Ratings
Value for money
8.8111 Ratings
Submitted by Elysium, last update on 03/01/2025.

Smells similar

What the fragrance is similar to
Valentino Uomo Intense by Valentino
Valentino Uomo Intense
Dior Homme Intense (2011) by Dior
Dior Homme Intense (2011)
Dior Homme Parfum (2014) by Dior
Dior Homme Parfum (2014)
Valentino Uomo Intense (2016) by Valentino
Valentino Uomo Intense (2016)
9.0 by Zara
9.0
Dior Homme Original (2011) (Eau de Toilette) by Dior
Dior Homme Original (2011) Eau de Toilette

Reviews

4 in-depth fragrance descriptions
8
Pricing
10
Bottle
6
Sillage
6
Longevity
9
Scent
Elysium

888 Reviews
Elysium
Elysium
Helpful Review 8  
The Orchid Of The Poor
The Florentine iris is a precious Tuscan flower, exported all over the world, called giaggiolo by the Tuscans and known to the eyes of the world as the lily of Florence. Because of its extraordinary resemblance to the elegant tropical flower, this marvellous flower, also known as the orchid of the poor, grows spontaneously in our region. To admire the flowering of the Florentine iris, it will be enough from late spring to go just outside the city. The intense and persistent scent is reminiscent of violets and inebriates the senses. What makes the Florentine Iris unique in the world does not lie in the beautiful flower. The rhizome jealously protects its exceptionality underground. The latter is collected, processed, and processed for sale and export using almost manual artisan techniques.

Imperial Purple is part of four perfumes from the ZARA Fragrance Series N° 01 collection, a select line signed by leading master perfumers. Masterfully created by Ane Ayo, it takes its name from the purple iris flower, of course. When I think of Imperial, I can't help but relate it to the Medici family, Imperial implies royalty, and the Medici dominated Florence during the 15th century. Ayo's creation puts the seductive powdery purple flower on the backbone while other elements rotate around it, namely smooth leather and gourmand vanilla. While the formula of dusty green iris bedecked with leather and vanilla isn't groundbreaking, the result here is nothing short of mind-blowing.
The scent begins with a floral explosion, a heavy verdant and powdery accord with lipstick-like undertones. Though dominant and intense, underneath is a faint citrus undertone of what I assume is a blend of bergamot and orange peel that lingers for a while. The initial stage is all about dry, waxy, and powdery iris.

A sweet and slightly gourmand accord announces the arrival of the heart. On one side, spicy and pastry-like vanilla strives to mitigate the make-up nuance released by the iris rhizome. On the other side, a burnt musty nuance, a bit nutty, balances the scent emitted by the cereals. In the middle of this concoction, I get a dewy, jammy, and dry rosiness tinge, as if rose petals were also present. It is not too prominent and does not turn the fragrance into a rose-centred kind.

Unexpectedly, in the dry-down Imperial Purple turns chocolaty and leathery. The former comes from the pralines, while the latter is a smooth suede, not the raw leather we meet in Full Moon over the Desert or Ombré Leather (2018) Eau de Parfum, whose powerful animal smell could be disturbing. The fragrance notes include vanilla, which I don't get too much. Instead, the smooth butteriness of the iris is still taking centre stage; other notes do not subside it. When I smell it closely, the leather note is quite distinct. A powdery and leathery accord remains on the blotter many hours and days later.

A formal and classy fragrance, best suited for cold weather during the evenings and nights of fall and winter. It may not be as strong as the other pieces in the same series, but both projection and longevity are above moderate. It is similar to iris-based fragrances from the house Dior and Valentino, and the quality is superior to ZARA standards.

I'm basing my experience on a bottle I've owned since April 2023.

-Elysium
2 Comments
10
Pricing
8
Bottle
7
Sillage
7
Longevity
8
Scent
KaedeK

4 Reviews
Translated Show original Show translation
KaedeK
KaedeK
Helpful Review 3  
First blind buy...
... and I somehow have no regrets. Similar to Dior Homme Intense (2011) and Valentino Uomo Intense or even the L'Homme Intense, we have a powder fragrance here.
The fragrance itself: leathery, dry opening due to the cereal and synthetic leather notes and the iris. Becomes more pleasant and wearable after about 10-20 minutes as the amber and woody notes emerge.

Iris is of course such a difficult term, in my opinion. While iris smells rather different in L'Homme than in Dior Homme Intense (2011) or Valentino Uomo Intense, which are both very similar, the fine fragrance here develops a little further away from the originals. "Far" is a bit of a misnomer, as it could be mistaken for "deep", which is absolutely not the case here. Of course, the fragrance develops, but it remains rather superficial and has no embracing vanilla essence like the Valentino Uomo Intense or this gourmande (slightly chewing gum-like) similarity. At the very end of the heart note, the cereal stands out a tiny bit, but not really for long once the base note forms.

BLINDBUY:
Yes, if you like iris and Dior Homme Intense (2011) or Dior Homme Parfum (2014). The fragrance is more similar to Dior Homme Intense (2011) than to Valentino Uomo Intense. There is no resemblance to the normal L'Homme, but at most to L'Homme Intense.

Conclusion: H/S is okay for Zara, nothing special. Bottle is okay. P/L is a nobrainer for powder lovers (iris-leather accord lovers). You can definitely spray it over if you want to smell good with sillage 15 minutes later.

A must, especially for Dior Homme Intense (2011) lovers.
0 Comments
8
Pricing
8
Bottle
8
Sillage
7
Longevity
8
Scent
Dionysos2022

679 Reviews
Translated Show original Show translation
Dionysos2022
Dionysos2022
2  
I'm sitting with a friend who also...
... a fragrance nerd together and we talk about the similarity between this fragrance and Dior Homme Intense. We come to the conclusion that although there is an undeniable similarity between the two, they are so different that they are not the same.

When you apply this fragrance, the first thing you get is a chestnut vibe, even if it is not in the fragrance pyramid. This quickly blends with the woods and the very powdery dry note of iris. At the same time, this emphasizes the masculine scent of the leather. The chords of praline make this fragrance a little softer and sweeter, combining with the vanilla. The vanilla also emphasizes the wood once again. It is a beautiful masculine fragrance.

The longevity and silage are good.

This masculine gentleman fragrance can be used as a replacement for Dior Homme Intense, although it is only about 50% similar to the original, it is still a beautiful fragrance. It can be worn well from the age of 18. It is a beautiful men's fragrance that looks just as good during the day with a suit as it does in jeans with leather shoes and a white shirt with the top buttons undone and the chest hair showing. But it also works just as well in a tuxedo with the gentleman of today going to the opera or to an event. I don't necessarily see this masculine fragrance for the ladies.

For those who like a fragrance with chestnut woods slightly sweet powdery dry should take a look at this one.
0 Comments
10
Pricing
7
Bottle
7
Sillage
6
Longevity
7
Scent
Clipdrift

1 Review
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Clipdrift
Clipdrift
1  
The Dior Homme Intense for beginners
I see Zara Imperial Purple as a simple and affordable introduction to iris perfumes.

At the beginning of my perfume journey, I found Dior Homme Intense too powdery and "make-up-like" for a long time.

Imperial Purple, however, combines iris with a good dose of freshness and is therefore much less complicated to wear on a daily basis than Dior. As a result, I have learned to love the iris note in general over time and have now also taken Dior Homme to my heart!
The downside, however, is the lack of depth and for experienced noses, it could come across as too watered down and simple.

H/S are also absolutely acceptable for such an inexpensive perfume - about 6 hours without overspray.

So, if you want an inexpensive and everyday entry into the world of iris, go for Imperal Purple!

Short and concise review, hope it was helpful ;)

0 Comments

Statements

5 short views on the fragrance
ElysiumElysium 2 years ago
10
Bottle
6
Sillage
6
Longevity
9
Scent
Smooth as powder, rough as leather. I regret not taking it. The elegant initial iris changes into sensual leather. I have to have it ASAP!
0 Comments
BertolucciKBertolucciK 2 years ago
7
Bottle
6
Sillage
7
Longevity
8
Scent
Typical iris used in perfumes such as Valentino Uomo Intense or Dior Homme Intense but softer and with a candy-like touch. Slightly leathery
0 Comments
KraemdonKraemdon 2 years ago
6
Bottle
8
Sillage
7
Longevity
9
Scent
I am positively biased towards iris perfumes and this is gorgeous. An easier to wear iris forward scent than its bigger brothers DHI and DHP
0 Comments
Herkules762Herkules762 3 years ago
7
Bottle
7
Sillage
8
Longevity
9.5
Scent
Sophisticated brother of Valentino Uomo Intense for ridiculous price
0 Comments
Topfpflanze3Topfpflanze3 2 years ago
7
Bottle
7
Sillage
7
Longevity
8.5
Scent
Sitting comfortably between DH Intense & DH Parfum, waving at Valentino Uomo Intense from a distance. Powdery leather with dark vanilla
0 Comments

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