Aramis

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1973 was to bring a profound turning point in the continuous growth phase of the post-war order, which is still felt today. In that year, Bernard Chant took an unusual step in the men's division of the Estée Lauder Group. A cool rose was to stand...

… wear a suit for a meeting. I’m dealing with older gentlemen, so what do I wear? And then it occurs to me that I could once again reach for the classic. And that’s exactly what I did. I sprayed this fragrance on and closed my eyes....