A Zoom meeting in November 2022:
Jordi:
Hey Quentin, Hey Christophe
Nice that you could take the time.
Quentin: Of course.
Christophe: What's on the agenda?
Jordi: Did you also receive an email from Armaf?
Christophe: Yes, I deleted it right away.
Quentin: Really? It said that you and Jordi want to make a fragrance with me.
I don’t remember it exactly.
Christophe: Dude!
Jordi: Mine said that you want to make a fragrance with me. Haha! But with labels from the Emirates, you have to be patient. I know how it is.
I've already made 31 fragrances for them.
Christophe: Oh no! Really? You have to tell me about that…
Quentin: No offense to you guys, but VAE labels have had a tough time with me since my Lattafa experience in 2014.
Jordi: I've had pretty good experiences so far, so I read the email to the end.
Christophe: And? What other lies were in there?
Jordi: The marketing department of Armaf has invested a bit in market research.
It turned out that there is a large overlap of consumers in the European market who buy our fragrances and also the Club de Nuit line.
They attached the Venn diagram.
Quentin: I have it open right now. And now they want a CdN from us?
Christophe: They can forget that.
Jordi: To be honest, my people have already negotiated with their people and struck a really lucrative deal.
I'll upload it for you.
Quentin: Wow, that's Amouage money!
Jordi: I don't make more with Widian and Ojar either.
Christophe: Guys, you don't seriously want to mix a Club de Nuit dupe of some Creed!
Jordi: No, that's not what Armaf wants either. They want to legitimize the brand "Club de Nuit." That's why we are supposed to be named explicitly.
Quentin: Yeah, I see it right here in the contract: … They want an original, a… European fragrance, explicitly without incense, oud, rose, and vanilla.
Jordi: Exactly. An everyday office fragrance. They also list references. And by the way, you come off really well, dear Christophe.
Christophe: Read it out.
Quentin:
They mention
1 Million Eau de Toilette L'Eau d'Issey pour Homme Eau de Toilette Missoni Wave Scandal pour Homme CH Men Privé Christophe: Hmmm‘mm
Quentin: For Jordi
Explorer, and for me
Bois Impérial Eau de Parfum Jordi: I was thinking of a classic lavender scent…
Christophe: Let me guess:
Top note bergamot…
Quentin: … and vetiver base!
(General laughter)
Jordi: Go ahead and laugh at me. It would be simple, and the money would still be good.
Christophe: Do what you want, but if my name is on it, I definitely want Ambrofix and, if vanilla is out, at least benzoin absolute.
Quentin: In the fine print, it says that synthetic designations should be avoided if possible. The target audience doesn't appreciate that.
Christophe: Then just call it "spicy notes"!
Jordi: Well, then we already have a rough direction! For the top note, we could also add some red pepper…
Quentin: No, wait! We'll call it "chili"! I did that with
B683 Eau de Parfum too, and it really made an impression. No one knows the difference.
Christophe: Bergamot and chili. But I still feel like something fresh is missing.
Quentin: Ginger! It's always in right now. I did that with
Le Beau Le Parfum and just recently for a
Bad Boy Extreme next year.
Jordi: Good, that settles the top note.
For the base: I actually always like vetiver.
Christophe: Sure, me too.
Quentin: How about Akigalawood®?
I'm really into that right now.
Christophe: You don't say…
Jordi: Really now?
Quentin: Absolutely. Akigalawood® is synthetic, modern, hard to define, fits everywhere, and lasts forever.
They want a European office fragrance! You can't get more mainstream than Akigalawood®.
Christophe: I'm fine with that.
Jordi: Okay. Outvoted.
So, we confirm:
My people will send the list of ingredients to Armaf. Their chemists will get to work. They have also started working with AI.
We will receive the first samples in two weeks, and if it’s not complete rubbish, it’s a 2023 release.
I'll send you the contracts.
Quentin: That's how we’ll do it.
Christophe: Money doesn't stink…
Well then, cheers.