A Zoom meeting in November 2022:
Jordi:
Hey Quentin, Hey Christophe
Nice that you could take your time.
Quentin:
But of course.
Christophe: What's up?
Jordi: Have you also received an email from Armaf?
Christophe: Yes, I deleted it straight away.
Quentin: Really? It said that you and Jordi wanted to make a fragrance with me.
I can't remember it exactly.
Christophe: Dude!
Jordi: It said that you wanted to make a fragrance with me. Haha! But you have to be lenient with labels from the Emirates. I know that.
I've already made 31 fragrances for them.
Christophe: Oh no! Really? You have to tell me that...
Quentin: Nothing against you, but VAE labels have had a hard time with me since my Lattafa experience in 2014.
Jordi: I've had quite good experiences so far and have therefore read the email to the end.
Christophe: And? What other lies were in it?
Jordi: Armaf's marketing department invested a little in market research.
The result was that there is a large cross-section of consumers in the European market who buy our fragrances and also the Club de Nuit range.
They have attached the Venn diagram.
Quentin: I've just got it open. And now they want a CdN from us?
Christophe: They can forget about that.
Jordi: Well, to be honest, my people have already negotiated with their people and negotiated a really lucrative deal.
Let me upload it for you.
Quentin: Wow, that's Amouage Money!
Jordi: That's all I do with Widian and Ojar.
Christophe: Guys, you don't seriously want to mix a Club de Nuit-Dupé from some Creed!
Jordi: No, that's not what Armaf wants either. They want to legitimize the "Club de Nuit" brand. That's why we should be mentioned by name.
Quentin: Yes, I've just seen what it says in the contract: ... They want an original, a... European fragrance, explicitly without incense, oud, rose and vanilla.
Jordi: Exactly. An office fragrance suitable for everyday use. You also list references. And you come off really well there, by the way, dear Christophe.
Christophe: Have a read.
Quentin:
They call
1 Million Eau de Toilette L'Eau d'Issey pour Homme Eau de Toilette Missoni Wave Scandal pour Homme CH Men Privé Christophe: Hmmm'mm
Quentin: For Jordi
Explorer and for me
Bois Impérial Eau de Parfum Jordi: I was thinking of a classic lavender fragrance...
Christophe: Let me guess:
Top note bergamot...
Quentin: ... and vetiver base!
(General laughter)
Jordi: You can laugh at me. That would be easy and the money is still right.
Christophe: Do what you want, but if my name is on it, I definitely want Ambrofix and, if vanilla is out, at least Benzoin Absolue.
Quentin: The small print says that synthetic names should be avoided if possible. The target group does not appreciate this.
Christophe: Then just call it "spicy notes"!
Jordi: Well, then we've already got the general direction! For the top note, we could also add some red pepper...
Quentin: No, wait! We'll call it "chili"! I did the same with
B683 Eau de Parfum and it really made a difference. Nobody knows the difference.
Christophe: Bergamot and chili. But now I'm missing something fresh.
Quentin: Ginger! Always works at the moment. I did it for
Le Beau and just recently for a
Bad Boy Extreme next year.
Jordi: Good, that's the top note already.
About the base: I actually always like vetiver.
Christophe: Sure, me too.
Quentin: How about Akigalawood®?
I'm really into it at the moment.
Christophe: You don't say...
Jordi: Really now?
Quentin: Of course. Akigalawood® is synthetic, modern, hard to define, always fits and lasts forever.
They want a European office fragrance! You can't get more mainstream than Akigalawood®.
Christophe: That's fine with me.
Jordi: Okay. Outvoted.
So, we hold:
My people send the list of ingredients to Armaf. Their chemists get to work. They've recently started working with AI too.
We'll get the first samples in two weeks and if it's not complete garbage, it'll be released in 2023.
I'll send you the contracts.
Quentin: That's how we do it.
Christophe: Money doesn't stink...
Well then, salût.