La Collection Privée

New Look 1947 2010

New Look 1947 by Dior
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7.8 / 10 236 Ratings
A popular perfume by Dior for women, released in 2010. The scent is floral-powdery. It is being marketed by LVMH.
Pronunciation
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Main accords

Floral
Powdery
Sweet
Creamy
Woody

Fragrance Pyramid

Top Notes Top Notes
Ylang-ylangYlang-ylang
Heart Notes Heart Notes
IrisIris TuberoseTuberose JasmineJasmine RoseRose
Base Notes Base Notes
BenzoinBenzoin VanillaVanilla

Perfumer

Ratings
Scent
7.8236 Ratings
Longevity
7.1191 Ratings
Sillage
6.0188 Ratings
Bottle
8.1181 Ratings
Value for money
6.244 Ratings
Submitted by Kankuro, last update on 13.04.2024.
Interesting Facts
The fragrance is part of the "La Collection Privée" collection.

Reviews

3 in-depth fragrance descriptions
8
Bottle
6
Sillage
7
Longevity
8
Scent
Serenissima

608 Reviews
Translated Show original Show translation
Serenissima
Serenissima
Top Review 20  
Paris shrouded
The light direction probably comes from the sky itself. The sun came through punctually yesterday morning; at 10:30 a.m. for the opening of the barrier: "L'Arc de Triomphe - Wrapped" looks like an ice sculpture at this moment (says a German tourist who is there). But its color changes with the train of clouds.
A walkable work of art Christo and his Jeanne-Claude have given Paris. And not only Paris; here again the world is a guest!
And in the distance freezes, clearly visible, the Eiffel Tower: where is his dress?

I admit it honestly: I was not very interested in the wrapping of the Berlin Reichstag until - yes! until I could follow the progress of the wrapping from the balcony: first one tower was wrapped, then the second and so on. The dome came only later on it!
And on how much incomprehension and head shaking I met with my explanation: "I must look at that! What a folk festival was offered to us; or did we celebrate it from us?
Each evening at the beginning of that wonderful summer of 1995 was unique; no two were alike.

Now the Paris Arc de Triomphe is ready covered and for 16 days (until October 3) a posthumous gift of two extraordinary artists to this city, which can always surprise: that Paris probably never forgets!
At the metro station "George V.", still in good view of this glittering work of art, in parallel, the headquarters of Christian Dior was covered with white plastic film.
As a matter of course, passers-by walk up to it and touch the designer clothes printed on it.
Well, let's face it: who wouldn't? - "I touched a Dior model!"

"My dear Christian, your clothes really have a New Look!" enthused the legendary Carmel Snow, editor-in-chief of "Harper's Baazar," at the first of his many fashion shows on Feb. 12, 1947.
Instead of necessary clothing made of potato sacks, horse blankets and everything available, Christian Dior suddenly covered women in quantities of supple, glittering fabric, thus also revealing what had disappeared for so long: grace and femininity!
The "Tulip" line that emerged from this show shortly thereafter became wearable fashion: it celebrated the resurrection of women in this so hopeful time.

So it can not be surprising that François Demachy also included this, so important event in the life of Christian Dior in his fragrance series "La Collection Couturier Parfumeur" under the name "New Look 1947".
"New Look 1947" is feminine; like the bar costume (the iconic model of the New Look), this fragrance garment immediately attracts attention: just by the radiant fragrance white of rich jasmine and elegant rose. Ylang-ylang may not be missing as a decorative element.
This bright fragrant glow is still charmingly underlined by tuberose; but it also leads into the subtle, smoky-warm world of benzoin and creamy vanilla.
Iris with her powder puff appears with me only now; as if she wants to make sure that everything about this creation is as it should be, to then give the fragrance the final touch.

This, yet very floral fragrance creation unfolds on my skin like the flattering skirt of the eponymous fashion line: rich and generous, it plays around me as an elegant companion for some beautiful hours; always lightly iridescent like precious fabric.

Thus, "New Look 1947" is once again a composition with which Monsieur Demachy continues to tell the fragrance story Christian Dior started by him.

In its fine powdery floral dress certainly not a fragrance that appeals to everyone.
But "flower women" like me will love him; even if my "time of roses" is already for some years past.

So I land ("Finally!" some will say) but again at my starting point:
Paris still knows how to delight!
It veils or reveals: that depends solely on the viewpoint of the beholder.
"New Look 1947" as a fragrance attracts in any case!
Messieurs: À votre Santé!
9 Comments
10
Bottle
10
Sillage
10
Longevity
10
Scent
Whiteflowers

2 Reviews
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Whiteflowers
Whiteflowers
Top Review 25  
Perfect harmony of flowers, powder and vanilla
If I had to choose exactly one perfume, for example the classic lonely island, it would be New Look 1947. For me, this perfume embodies the perfect harmony between floral, powdery and vanilla. I have never smelled such a beautiful tuberose framed in vanilla.

But one by one,

I remember exactly how I came to New Look 1947 about four years ago. At that time I tested it at the KaDeWe in Berlin. The nice salesman from Dior Counter sprayed Grand Bal and New Look on me in 1947 (I didn't know this noble Dior series then and told the salesman that I liked jasmine and tuberose). I found both at that time only "nice" so on my skin, so on the 1. sprayer, but the big love was not it.

I went to Berlin afterwards my ways, it was winter and I had on my winter coat. When I took my coat out of the closet the next morning, it had happened to me. My coat had probably gotten a few splashes of New Look 1947 at the collar and it smelled so wonderfully from the wardrobe of the hotel. I could still remember exactly on which side the seller had sprayed which perfume and so it was clear that it had to be New Look 1947. On the same day I visited the KaDeWe again and yes, I had to test this perfume extensively. Unfortunately there were no rehearsals, but luckily there was our fragrant community Parfumo. I ordered two large bottlings of two very nice perfumes, could test the fragrance extensively, and of course a bottle of this dream fragrance had to move in with me a few weeks later.

If someone asked me what exactly I love about the fragrance, I would answer exactly that: the perfect harmony between floral, powdery and vanilla. I've never smelled tuberose so beautifully framed in vanilla before. For me, tuberose forms the heart of the other white flowers, but without pushing itself into the foreground. This fragrance is already powdered, all fragrances are so wonderfully interwoven.

The fragrance doesn't go through much development on my skin and I think that's very good. From the first sprayer it smells wonderfully powdery and flowery, perhaps even a little dusty, but there is also a little subliminal tingle.

You see, I wallow there. Of course I'm wearing New Look 1947 right now, while I'm writing this commentary and am always amazed and enchanted by its beauty. In the office I never carry this smell, because it should be only for me ;-).

The bottle, like all the others in this series, is simply a dream. With their classic shape and black cap, the bottles from this series stand for pure elegance and style. I have the New Look in 75 ml and in 40 ml. Unfortunately the 40 ml bottle is too heavy for my handbag. Until recently there were 15 ml Travelfalkons and probably only in the KaDeWe. Supposedly they are no longer to be produced, which I personally find very unfortunate.
9 Comments
6
Bottle
5
Sillage
7
Longevity
7.5
Scent
DonJuanDeCat

658 Reviews
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DonJuanDeCat
DonJuanDeCat
Top Review 13  
The emphasis on the female body
Soo people, here I am, again... and bring you a new fragrance description! But first a nice evening :)
So, today I'm talking about New Look 1947 from Dior.

New Look then... yes, I could use that as well, as often as I sometimes complain about women here :D Bah, I think I need a complete new head right away, waah! :DD *sigh* (this is by the way the place where you have to say that this is not true and I exaggerate again extremely!... Come on Say it!!.... *sigh*).

Be that as it may, the fragrance was, as so often, inspired by femininity. According to François Demachy, the composer of this fragrance, the scents like rose and jasmine that are present here should behave like a wide swinging skirt with a narrow waist to emphasize the femininity that fascinated Dior so much (who wouldn't? :D). The name also alludes to Dior's fashion show of February 12, 1947, where Dior presented clothes that were supposed to emphasize and clarify the curves of a woman's body... pah, I write things like "emphasis on the female body", I am considered a newt who urgently needs a girlfriend! Right? That's right
You're always so mean...!

Well then, let's see how the female body... hmm... let's say the scent here smells like this...

The fragrance:
The scents that you perceive are actually exactly those that you can also read in the scent pyramid here. It starts with a mix of iris and ylang-ylang, where the ylang-ylang isn't that sultry yet, but it will probably change (well, for me at least, because I always find ylang-ylang a bit exhausting). The iris gives the fragrance a slightly sweet, but above all powdery touch, which, as so often, is very pleasant. Most of the sweet scents come from jasmine and especially from tuberose.
After only a few minutes the Ylang-Ylangs get heavier, not yet very sultry, but you notice that this scent is a heavy floral scent, even if it should be gentle.
One notices the roses only briefly, then they are also again almost gone or in the background. Because even later you can smell mostly Ylang-Ylang, but later the fragrance doesn't look so sultry despite this sultry scent, because the iris and the resinous notes (smells for me like soft-balsamic benzoin resin) make the fragrance more powdery and gentle, so that it belongs to the fragrant fragrances with Ylang-Ylang, which I never thought :D
So he stays until the end and doesn't get muggier or anything later, but unfortunately he gets weaker and weaker.

The Sillage and the shelf life:
The charisma for a fragrance whose floral notes radiate rather heavily is only mediocre to even slightly weak, especially after half the shelf life it even becomes a little body-hugging. The fragrance can be kept for about eight to ten hours.

The bottle:
Hm... sorry people, but the flacons of these Privée fragrances from Dior I personally find a bit too simple. The cylindrical and high bottle is of high quality, there's nothing wrong with it, but I'm more disturbed by the simple label, which reminds me of quite puristic niche fragrances. Well, it's a matter of taste. The lid is black, cylindrical and magnetic and bears the logo of the brand on the top.

Soo... it seems as if some people feel disappointed by this fragrance, at least I have seen how some people on the internet have described this fragrance as disappointing. Well, I think the scent's okay, even pretty nice. Because he smells good, tender and beautiful. For me, he is an all-rounder who is suitable for every season. Because from the heavy notes it fits into autumn and winter, but since the charisma is not soo high, it can also be worn in spring and not on warm summer days. It is suitable both for going out (although it is too weak for that) or the evening in general, as well as for leisure time. In addition, he has a nice, feminine and slightly mature charisma.

But it doesn't smell that special now, at least for a La Collection Privée fragrance, that might be responsible for some disappointments, but everyone has a different opinion and I say this maybe only because I've already tested a lot of fragrances, so that gradually many things smell too similar.

So maybe it's time to stop writing comments or testing fragrances in general. Because doesn't it mean you have to stop when it's at its best? I should start a poll to find out if you still want me here or not, but since I sometimes have the feeling that you're all more heartless than I could bear (meanness!!!!), I'd rather leave the poll and just stay here, whether you like it or not, mu ha ha ha :D So then, to the next 1500 comments!!!! D

But at least I am nice and friendly, because I wish you all as always a great and nice evening, take care and see you next time :)
1 Comment

Statements

2 short views on the fragrance
ShemsmellerShemsmeller 1 year ago
6
Bottle
7
Sillage
7
Longevity
6.5
Scent
Similaire a grand bal et gris dior ,a croire qu il font les memes avec d autres noms pour essayer d en vendre plus
0 Comments
HermeshHermesh 9 years ago
7.5
Bottle
5
Sillage
7.5
Longevity
8
Scent
Benzoe gives ylang-ylang and tuberose fine smokiness. The whole sprinkled with delicate powderiness of Iris. Elegant woman's fragrance.
0 Comments

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