12/22/2012
Dulcemio
34 Reviews
Dulcemio
Very helpful Review
8
another "noir" empty promise
So, can someone please explain what exactly constitutes "noir" in perfumery, anyway? This is a rhetorical question, by the way, because, not being an idiot, I can clearly see that this word has devolved into nothing more than an empty promise of a marketing gimmick: if you're a corporate perfume executive charged with taking another thin, synthetically sweet, over-priced, slightly vanillic light floral to market and you need to generate interest, just insert the word "noir" into the name. Can you blame them really? When your competition is a sea of sameness, you've got to use every trick at your disposal.
Here, as with the recently released Coco Noir, it's noir in name only.
Angelique Noir is not a bad fragrance, but it belongs in a $40 bottle with some other designer's name on it, not in a $240 bottle at the Guerlain counter at Neiman Marcus.
P.S.: I just realized that the drydown (which happens quickly) reminds me of L de Lolita. Add a tart floral note to L de Lolita and voila, a close approximation to Angelique Noir.
Here, as with the recently released Coco Noir, it's noir in name only.
Angelique Noir is not a bad fragrance, but it belongs in a $40 bottle with some other designer's name on it, not in a $240 bottle at the Guerlain counter at Neiman Marcus.
P.S.: I just realized that the drydown (which happens quickly) reminds me of L de Lolita. Add a tart floral note to L de Lolita and voila, a close approximation to Angelique Noir.