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Addict

Purple Glow Dior 2025

5.7 / 10 35 Ratings

A new perfume by Dior for women and men, released in 2025. The scent is sweet-fruity. It is being marketed by LVMH.
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Main accords

Sweet

Fruity

Synthetic

Powdery

Floral

Fragrance Notes

Raspberry

Italian iris

Perfumer

Francis Kurkdjian

Videos

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Ratings

Scent

5.735 Ratings

Longevity

5.925 Ratings

Sillage

5.425 Ratings

Bottle

7.730 Ratings

Value for money

4.618 Ratings

Submitted by TheBladi11 · last update on 01/18/2026.

Source-backed & verified

Interesting Facts

The faces of the advertising campaign are South Korean singer Jisoo, American singer Willow Smith, and Argentine-British-American actress Anya Taylor-Joy.

The fragrance is part of the Addict collection.

Smells similar

What the fragrance is similar to

Reviews

1 in-depth fragrance description

01/11/2026

swimthefishe
7 Reviews

swimthefishe

2

raspberry powdery syntheticness

got a sample from the store, went to test it out at home. it's...nice, i guess. a bit generic. starts out sweet, raspberry and there's a sort of powderiness from the iris. but you can definitely sense the syntheticness and it is definitely very sweet, which is unfortunately something i am not interested in. longevity is...not amazing, and it honestly reminds me of the strawberry drugstore shampoo i used to use when i was 10. some people do like this, and congrats to them for finding a new signature, but to me, although it's nice smelling, and i wouldn't mind this on another person, IMO the price is wayyy too much for what you get, same case with all the other glow addicts really. many scents with a similar profile for far less of a price (a lot of celebrity perfumes are similar to this), at this point you're paying really more for the brand name and celebrity association than the actual perfume (am aware that is a common thing but seeing the quality of the scent it seems to be more of an issue here).

these seemed promising, really sad that dior fumbled the glow addicts.

Statements

23 short views on the fragrance

shortstackxx

11 days ago

7Scent 6Longevity 5Sillage

1

Only tested in the store, it smells exactly like raspberry with makeup powder. Very sweet and fruity in the beginning.

GerdadeHaan

8 days ago

3Scent 3Longevity 3Sillage

Raspberry, a little iris. And....gone.

Pollita

1 day ago

7Scent 7Longevity 7Sillage

21

38

Does anyone still know
Bübchen shampoo and shower gel
Raspberry fun?
Cute, but definitely not an addict
Child-friendly gentle

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CandyScent

11 days ago

10

5

The most pleasant of the line. For me, a mix of La Vie est Belle Elixir and Insolence. Powdery-sweet raspberry iris!

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Jstpf

12 days ago

8Scent

8

4

A niche raspberry meets sweet candied, powdery accents and a softly melting vanilla.

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Nst85

9 days ago

6Scent

7

5

Oh… sugared raspberry and dusty iris - but in my nose, quite synthetic. What a shame!

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Kankuro

4 days ago

7Scent 8Longevity 7Sillage

6

1

How pretty & sweet this sparkling fruity violet soda smells. Purple Glow may not be groundbreaking, but it's certainly charming!

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IrethAncali

7 days ago

5

3

Sweet kids' shampoo with lots of synthetic raspberry. At first, there's a bit of powdery iris, but it quickly gives way to the fruit. Too bad, jam... Dior?

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