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Axiomatic
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33
Stage victory 1934 - 1984 - 2024
This year, however, the anniversaries are becoming more frequent!
No sooner had we duly celebrated Grandpa Dunhill for Men than the next invitation fluttered into the letterbox a little late. Just in time for the end of 2024!
The local smart guy is now forty revolutions of the sun old.
Strangely handsome, a bit of a patina and athletically fit.
He continues to exude the defining characteristics of his decade: a magical hedonism was and still is meticulously cultivated, just like profitable investments. Like in no other generation before, many of its greying gentlemen still lift weights, pay attention to a balanced diet, pose fashionably in tune with the times and have retained their ironic sense of humor.
Keyword killer smile.
The invitation was printed on handmade paper with a watermark.
Classic font, almost Roman.
Cryptic 1980s-style invitation to an exclusive celebration.
It reads as follows.
"Interpretation of the interpretation"
Let's work the magic of 1984 again and get dressed up for the evening ahead.
Sizzle!
An explosion of aromatic waves thunders every sense more awake than awake.
Messenger substances go amphetamine crazy in the brain.
So strong that even the citrus notes fade away.
Oversized herbs bristle with the urge to show off.
Tart green, sun-tanned clary sage duels with warm mace.
In contrast to its sister nutmeg, mace exudes an elegant floral undertone, yet remains warmly brownish and spicy.
The duel takes place on a fougère background, as the referee sportingly lets Lavender know.
But this is only the beginning.
A tart floral fanfare cheers on the competitions.
The rose geranium stands out with all its bulky greenish power, a time-honored summer repellent against insect pests.
Its loud drone drives the herbs to give their all.
The rosy aspects are somewhat lost in the din.
The shy, powdery garden carnation merely mimes a claqueur and thus blends in with the herbaceousness.
But where would the English sporting spirit of fairness be?
This is where the civilizing vein of the cyclamen comes into play.
Cooling.
A sweet blossom, so characteristic of the 1980s.
Like no other component of the decade, it will underline the prevailing coolness.
It combines white and greenish nuances in its analyzing coolness and is the perfect link between lavender and vetiver.
And the exotic grass reproduces the green lawn of the sports field.
Suddenly, they become entire golf courses, replacing the herbaceous games but not completely displacing them.
As if you were flying over the magnificent landscapes of the Lake District, grasping the cool waters of the lakes in their entirety.
At the edge near the shore, platforms made of resinous wood await the winner.
But can there even be a winner here?
Isn't it more about the game itself?
This question was perfectly captured on film in the video for Heaven 17 - Let me go in 1982, two years before the launch of Dunhill Edition.
The painful state of the zeitgeist at the time between stagnant tradition and reinvention.
Dunhill succeeded in the midst of the social transformation of the Thatcher era.
A tribute to the dynastic flacon of 1934, this time ice-cold matt.
Grandpapa's chypre gave way to a bombastic fougère full of spice and green vetiver.
The continued existence was mastered, the blockade resolved, as it was back in 1934. The economic depression following the stock market crash in 1929 required courage and foresight.
That's what makes a dynasty.
But now off to the gala!
Black tuxedo, silky sash, obligatory bow tie.
All of 1934.
If possible, blow-dried side parting covering one eye, otherwise hair gelled back.
Longer hair length elegantly knotted in a bold Japanese style.
Pitch-black aviator glasses.
Cool 1984.
And now the motto of the party.
Wang Chung - Dance Hall Days (Johnson Sommerset Remix) under cool cones of light in the dark dance hall.
Outgoing 2024.
Please grin maliciously!
Top Notes 
Mace
Bergamot
Lavender
Lemon
Heart Notes 
Carnation
Clary sage
Cyclamen
Geranium
Base Notes 
Fir
Tonka bean
Vetiver
Cedarwood
Meetjoeblack
50something
LouBe
Charilaos77
Hermesh
JayNay
RobbieX
