"You are leaving the Japanese sector" - what actually makes a good comment? A personal story with a touching, stirring plot, lots of emotions, suspense? Or expert knowledge? Here it smells like Isopropanol, Hedenone, Iso-Super 21, knock me out, etc. etc.? The classification (in the market, historically, globally, Japanese, French, male, female, no gender, unisex, daytime, nighttime)?
Does it possibly depend on who writes/speaks? (Someone with many "followers," an "influencer"?).
I don’t know!
I only know that I can’t think of much to say about this new fragrance, but the sample is sitting here in front of me on the desk, whispering softly but very insistently: "Now write something about me."
"What? That you are average?"
"No!"
"But you are!"
"Why?"
"Because you smell strongly of pear, at least at the beginning..."
"So what?"
"That's not original."
"Does it always have to be original?"
"No."
"What do you want then?"
"Uh, maybe a bit more courage?"
"Why? Pear sells great."
"So it's only about your profit?"
"Nonsense. We make fragrances for people who want something light, fresh, and Japanese-like."
"You're not that light!"
"You know what, Gold, or whatever your name is, you're annoying. Let me take over. I'm going to write something about myself! Otherwise, this will never work!
So:
Imagine a Japanese garden. Not with cherry blossoms. Think more of a small river, where you sit by the shore, the branches of a pear tree above you, the sun shining gently through the green canopy of the tree, a ripe pear hanging almost in front of your nose... You breathe it in, its scent, its sweetness, but at the same time, you feel the freshness of the water in which you are soaking your feet... when you look around, you see behind you a bed of roses, they are pink and exude a fine scent that mixes pleasantly with the pear and the fresh aspect of the clear water... - have you arrived? Yes? Good!
As you can imagine, this moment is fleeting, unfortunately, you have little time, you can't stay in this garden forever, so you get up and go back to your workplace, but the chemist, who is also a perfumer by profession... the boundaries are fluid here, without a chemistry degree, you won't make it in the industry...
so the perfumer or, of course, possibly the perfumer extends your scent impression by using artificial honey and a synthetic wood base (Cashmeran) to keep a memory of this peaceful moment in the Japanese garden alive on your skin and especially your clothing even after eight hours."
"Okay."
"Only okay? Dude, people love this stuff!
And my bottle, dreamy my love, dreamy! We stick to the well-known basic shape, but modify it slightly and show through the old rose color that it is a nectar, thus a higher concentration of fragrance molecules. It connects to the familiar to market a new variant."
"Smart of you."
"Yes, right. We are of course top marketing experts. We sell dreams of freshness, purity, nature, untouchedness. We refer to the brand image, which lives mainly from the idea of purism and Japanese minimalism and of course also from the idea of Zen and meditation!"
"But in reality, the whole fragrance is totally synthetic!"
"So what? Have you ever tried pure natural scents from the organic store? They are almost all dreadful! And they carry that image of Birkenstock and muesli mix. They only sell in certain circles. We, on the other hand... - an international player, my love... not a small manufactory, please."
"True, you are a big corporation. Are your perfumes made in Japan?"
"You ask too much!"
"I mean because of the radioactive contamination and so on... Fukushima, etc."
"Who thinks about such things? That has nothing to do with our topic here. I see, you just don't want to find me appealing... you're a party pooper!"
"I'm just trying to shed light on all sides...".
"Nonsense, not with a luxury consumer good! No one cares how and where I am made!
What matters is my bottle, then comes my image, then my scent, which has been perceived as pleasant in some lab tests by the participants."
"L'Eau d'Issey PURE" keeps talking and talking, doesn’t stop.
I'm confused. What do I do with it? Keep it? Give it away? It keeps rambling on....
Okay, it asked for it: spray it out quickly,
spray it out - and quickly dispose of the sample.
Trying to leave the sector... (but the next flanker is surely lurking for me at the next visit to a perfume store).
Top Notes 
Honey
Pear juice
Heart Notes 
Maritima®
Lily of the valley
Rose oil
Rose water
Rose absolute
Base Notes 
Cashmeran
Ambergris
Sandalwood
Cumulnimbus
KenyettaC
Hasi
Igli
Sweetsmell75
Ineke89
LaVioletta
Jennytammy
ElysaShades
Heikeso
