Joop! Go by Joop!
Bottle Design:
Lutz Herrmann
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Joop! Go 2007

6.9 / 10 536 Ratings
A perfume by Joop! for men, released in 2007. The scent is fresh-fruity. It is being marketed by Coty.
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Main accords

Fresh
Fruity
Sweet
Green
Citrus

Fragrance Pyramid

Top Notes Top Notes
Bitter orangeBitter orange RhubarbRhubarb PimentoPimento
Heart Notes Heart Notes
GeraniumGeranium VioletViolet CypressCypress
Base Notes Base Notes
Balsam firBalsam fir MuskMusk

Perfumer

Videos
Ratings
Scent
6.9536 Ratings
Longevity
6.2438 Ratings
Sillage
5.9420 Ratings
Bottle
6.4436 Ratings
Value for money
7.5217 Ratings
Submitted by DonVanVliet, last update on 10/26/2025.

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Reviews

35 in-depth fragrance descriptions
JSpines

177 Reviews
JSpines
JSpines
1  
Joop! Go
I liked this. I bought it for around twenty dollars at the drugstore and wore it for awhile. The smell reminded me of the green Jolly Rancher candy. Quite sweet. I got tired of it fast though as it is quite linear and doesn't have much depth. I think it would be a good cologne for a teenaged boy just getting their feet wet in the fragrance world. I ended up giving my bottle away.
0 Comments
Proton

17 Reviews
Proton
Proton
1  
Sweet!
First of all i don't find this fragrance fresh at all, slightly at the beginning, the top notes maybe, but they fade too quickly. It has that Joop aura, heaviness, although silage and longevity are moderate to close to the skin scent. This is sour and sweet fragrance. I find it sweet with a background hint of Body Kouros... I sense also benozin even though is not listed here. Its for the lovers of sweet sugary fragrances. And the base, yes has similarities with Jump.
0 Comments
pudelbonzo

2404 Reviews
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pudelbonzo
pudelbonzo
Helpful Review 16  
Go! Makes You Move
At the moment, I'm limping, and a sexy cuff adorns my ankle - not unlike a legal measure for parolees.

But my Achilles tendon is injured, and one can't pay attention to style.
Yet I had to laugh when my perfume saleswoman handed me Go.
The woman has a sense of humor.

And the scent also has momentum and spirit.
Its green appearance matches the content, as the fir and cypress are clearly noticeable.
I would love to go for a run in the woods - if only I could.
Orange and rhubarb refresh and are motivating.
The violet gently dusts the fragrance, and the geranium blooms delicately in the background.

The cover reveals:
A sexy scent full of energy for a spontaneous and irresistible man.
I would like to add: and for an equally irresistible woman, as Go is quite unisex for me.

Go has exactly the drive that I love in the song of the same name by "Tones on Tail."

I need to look it up on YouTube - because music plus fragrance makes you move.
3 Comments
Kruemel952

5 Reviews
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Kruemel952
Kruemel952
Top Review 13  
Go! - Attention, it's starting!
For a long time, I was only passively active when it came to comments, always just reading along, gathering experiences, but never throwing myself into the fray.
Today, that will change!

It is no coincidence that I dedicate my first comment to this perfume. It was one of the very first perfumes I wore myself. Back then, the scent was fresh on the market and I was still fresh.
It’s been 6 years - I was 12 then... And I probably would not have guessed that perfume, alongside music, would become one of my greatest hobbies.
But Joop! Go is also partly responsible for that.
So, Go! - Let’s go!

How does Joop! Go smell?
For me, the top note is the most beautiful part of Joop! Go. Right after spraying, you are energized by an intense cloud of blood orange and a sharp chili note. The two notes are filled out by a rhubarb patch, which brings the notes together nicely. Joop! advertises this rhubarb note as "frozen," and I can definitely recognize this characteristic.
Therefore, I find the top note to be so energizing. - The heat of the chili and the cold of the "frozen" rhubarb feel like alternating between a cold and warm shower. This characteristic is bought by Go through a noticeably perceptible synthetic quality. The frozen note restricts the transparency of the scent, but it also makes it appear broader.
The citrus note of the blood orange colors the entire olfactory experience green. Even though blood orange is actually red, it doesn't really appear red for long within this perfume, which is not only due to the frog-green bottle but also to the heart that follows.

Because now it gets floral. The lovely violet underlines the pronounced... Well, "greenness" of this scent. We are about half an hour after application, and the heart presents itself. We have recovered a bit from the green morning alternating shower and are now making our way into the greenery.
There, alongside the violet, which fills the heart well and gives it substance, we encounter the geranium. The latter continues with the cold where the icy synthetic quality of the "frozen rhubarb" has stopped. Anyone who has smelled Geranium pour Monsieur by Frederic Malle knows that geranium is presented here in a distinctly icy, almost toothpaste-like manner. A similar effect can also be recognized here with careful sniffing in the heart. To ensure that it doesn't get too "dark green" at this point and that the frog-green water continues to do justice to its color, the cypress supports the two flowers with its sweet, light scent impression. The cypress picks up on the "olfactory frequency" where the violet stops, while the geranium adds its coldness above the cypress. Thus, violet, cypress, and geranium form a harmonious triad from bottom to top.
The heart is just as beautifully broad and well-filled as the top note.

After a walk in this beautiful olfactorily light green floral world, we slowly come from the meadow into the adjacent coniferous forest. The chili from the top note still comes through occasionally and has condensed the last morning dew from the violet. It is now noon, the sun is high in the sky, and the scent world we are in is becoming increasingly dry. This is not least due to the many balsam firs that surround us now.
It is now indeed getting quite woody, almost needly, and the scent is slowly becoming drier and scratchier.
We notice: a musk deer has been here in the forest, and it seems to be mating season. - The musk that is slowly joining the base is becoming increasingly noticeable, and this is also reflected in the perceived temperature of the scent.
Don't worry, this musk that we perceive here is not "dirty" and "real" like, for example, in Musc Ravageur... It is more the typical designer fragrance base musk, a "white musk." This still fits quite well with the light green theme of the scent. - The scent remains relatively clean.
However, the initial energy and drive have now also escaped the scent after a few hours have passed and we have left our excursion into the greenery behind.
Because slowly, the light green impressions are coming to an end.
The gentle musk veil that remains on our skin at the end of the scent feels a bit powerless and tired.
We could of course counter this fatigue by reapplying the scent. Then the alternating shower and the energy of the top note would wake us up again, and the journey would start all over.

When is Joop! Go best to wear?
For me, the answer is quite clear: In spring. Spring and Go simply fit together exceptionally well. Just as spring announces summer and proclaims the "Go!" of nature, so well does the green water complement this season.
For many, Joop! Go is an absolute summer scent. There are some notes in Go that are simply too hot for summer for me. The chili in the top note is far too hot for some warm summer days; the frozen rhubarb and the geranium note can't compete with that. On warm summer days, I wish for a cold shower! Not an alternating shower!
Furthermore, the base is too heavy and musky for 30 degrees in the shade.
In autumn, it is also wearable, but it doesn't fit the scent mood as well as in spring.
And in winter, it is simply too light. - Too light green. It doesn't have enough power for cold winter days, and its spring day mood doesn't really match bare trees, snow, and icy temperatures.

Who can wear Joop! Go?
Joop! Go is marketed towards the younger male generation. I think that’s right. For old geezers, the top note is too explosive, the scent impression too bright.
However, the scent can be worn by anyone who longs for an olfactory energy kick. I certainly do not want to set an age limit here. The scent is very easy to wear, and anyone who feels young and dynamic enough will be a suitable wearer of this fragrance.
The blood orange, the chili, the violet, and the woody note of the balsam fir convey in my perception a scent impression that is more "masculine" according to current trends.
However, any female wearer who does not shy away from an alternating shower and can find something enjoyable in a walk in the light green can also wear the scent well, in my opinion. The sweet cypress and the musk would, in my opinion, suit a female wearer quite well.
Sophie Labbé has created a fragrance with Go that meets the current zeitgeist of the younger generation. The scent does feel somewhat synthetic at times, especially the transition from heart to base feels quite scratchy, and the violet does not always seem entirely natural.
But elements like frozen rhubarb and chili give the scent a modern kick that does justice to the exclamation mark of the bottle.
The theme of the successful green bottle is implemented very consistently, resulting in a fragrance that, in my nose, has the potential to become a classic and, in my perception, has significantly more imagination and creativity than other creations by Sophie Labbé, such as "Freigeist."
Joop! Go also has a very fair retail price and is definitely worth recommending!
7 Comments
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Statements

73 short views on the fragrance
3
This is not a big deal.Ok,it's fresh,green and bitter(this is not bad),but in my nose is too much synthetic and the performance is weak.
0 Comments
6 years ago
2
This is a blasting bomb! A true freshness and vigorous scent! It blends so many popular scents all in one bottle, yet not a clone of anyone.
0 Comments
1 year ago
2
The smell is superb - every day, sporty elegance but not generic at all. For 20 euro /100 ml this is hidden gem.
0 Comments
2
Drugstore chic: some sweet fruits, woody drydown. Banal and synthetic, but decently made.
You're young? So just spray and Go.
0 Comments
5 months ago
1
An OK versatile fruity/musk. It's just OK
0 Comments
Another addition from the Joop! House. More to follow
0 Comments
12
8
Starts fresh and shower-like - herbal. Develops a slightly sweet and somehow herbal-fruity scent (is that the geranium?). Nice!
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8 Comments
9
5
A journey to the past,
back when you couldn't go wrong with this!
Fruity, green, subtly spicy, and then soft.
Great memories!
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5 Comments
3 years ago
9
7
A little bit shower-like, but still with that certain something. Nice and fresh, suits every man well!
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7 Comments
8
6
Green here is at most a bit of balsam fir - otherwise, Go! is fruity fresh with slightly exaggerated orange-citrus notes.
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6 Comments
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