I Am Juicy Couture by Juicy Couture
Bottle Design:
Paul McLaughlin
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I Am Juicy Couture 2015

6.7 / 10 49 Ratings
A perfume by Juicy Couture for women, released in 2015. The scent is sweet-fruity. It is being marketed by Revlon Inc..
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Main accords

Sweet
Fruity
Floral
Powdery
Synthetic

Fragrance Pyramid

Top Notes Top Notes
Passion fruitPassion fruit Honey pomeloHoney pomelo RaspberryRaspberry
Heart Notes Heart Notes
HeliotropeHeliotrope GardeniaGardenia Sweet peaSweet pea May roseMay rose
Base Notes Base Notes
AmberAmber WoodsWoods MuskMusk

Perfumers

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Ratings
Scent
6.749 Ratings
Longevity
6.635 Ratings
Sillage
6.433 Ratings
Bottle
7.351 Ratings
Value for money
7.219 Ratings
Submitted by Michael, last update on 04/25/2025.
Interesting Facts
The face of the advertising campaign is the namibian model Behati Prinsloo, put in stage by Sølve Sundsbø.

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What the fragrance is similar to

Reviews

3 in-depth fragrance descriptions
Gourmandgrl

305 Reviews
Gourmandgrl
Gourmandgrl
1  
Too much heliotrope for my taste
For me it opened with a warmer amber/gourmand blend, which smelled incredible!

The dry down/takeover was a mix of the rose, heliotrope, and raspberry. A very cool floral with a hint of fruit, and it wasn't my favorite (possibly because of the heliotrope, as this felt overpowering).

I wish it had stayed with more of the opening notes of amber, musk, and cashmere wood, but the heliotrope was too much for my personal taste.
0 Comments
Anonymous

19 Reviews
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Anonymous
Anonymous
Helpful Review 5  
Please don't underestimate it, it's an elegant evening scent :)
and once again very explicitly: inexpensive is not always the same as cheap. :) This scent is simply amazing: fruity, sweet, and also elegant... I can't pick out all the components individually, but Pomelo is definitely not in there, at least I don't perceive any. Unfortunately, I have the feeling that it has been reformulated. I am blind and can't judge it myself, but according to my mother's information, her first bottle was a bit darker in color than her second. The sillage has also become a bit weaker, and I somehow feel that the first version smelled a bit better in terms of quality. I have been tracking the price over several years, and I've noticed that it has dropped significantly over time... Even though I still miss the first version, I find the current one beautiful as well. Fortunately, the perfume has not been completely ruined, as is often the case with reformulations. The new Juicy has become a bit sweeter. I can well imagine that I will get a bottle for myself despite the reformulation. By the way, the scent is suitable for all age groups.
1 Comment
6Scent
Hashi

65 Reviews
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Hashi
Hashi
Helpful Review 2  
A Burst of Sweet Fruits
Then I'll write the first comment.

I am a gourmand fan. This fragrance definitely has it all! Right after spraying, you are hit with a burst of fruits covered in a thick layer of sugar. Very dense, though delicious. A few woods quietly linger in the background, but unfortunately, they don't come through at all due to the sugary, overripe fruit. What a shame! It's actually a nice scent, but for me, it's too flat and one-dimensional. If it were available at DM, I would definitely grab it, but not at this price.
1 Comment

Statements

11 short views on the fragrance
2 years ago
1
Synthetic, sweet, warm, nutty, woody, ambery, floral, fruity w/a bit of musk. Gen: Millennials. Any occasion. Not beach. Cooler weather.
0 Comments
6 months ago
1
Starts with a warmer gourmand-musky-amber, but the cooler heliotrope dry-down felt overpowering for me. Wish it kept the opening.
0 Comments
1
Was very disappointed: it's STRONG but the scent is very old lady. I give it a 3 overall.
0 Comments
5 years ago
7
1
Actually fruit tea. In the sillage, it’s overly sweet. In the base, the tea is diluted with water, making it softer. :)
H+S extreme!
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1 Comment
3
Smells like lipstick at first, then develops into something sweet and warm, the woodiness fades away. I know nothing comparable, like
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0 Comments
3
The sticky fruity scent lasts only 2 hours on me. After that, a powdery hint remains. It's okay, but nothing that sticks in my memory.
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0 Comments
2 years ago
2
More gourmand sweet than fruity for me
For cooler weather and summer evenings
Slightly earthy, seductive, sexy, delicious but not edible
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0 Comments
2
Chewing gum! Super fruity sweet!
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0 Comments
9 years ago
1
Way too sweet or not - it has this rotten fruit note that makes it the ultimate gag-inducer for me.
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0 Comments
9 years ago
1
Sweet fruit tea.
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