7 2010 Eau de Toilette

7 (Eau de Toilette) by Loewe
We may earn a commission when you buy from links on our site, including the eBay Partner Network and Amazon.
7.5 / 10 297 Ratings
A perfume by Loewe for men, released in 2010. The scent is spicy-woody. It is being marketed by LVMH.
We may earn a commission when you buy from links on our site, including the eBay Partner Network and Amazon.

Main accords

Spicy
Woody
Smoky
Fresh
Resinous

Fragrance Pyramid

Top Notes Top Notes
PepperPepper Red appleRed apple
Heart Notes Heart Notes
Frankincense absoluteFrankincense absolute Moroccan neroliMoroccan neroli
Base Notes Base Notes
Atlas cedarAtlas cedar MuskMusk VetiverVetiver

Perfumer

Videos
Ratings
Scent
7.5297 Ratings
Longevity
7.3234 Ratings
Sillage
6.7235 Ratings
Bottle
7.0227 Ratings
Value for money
7.3116 Ratings
Submitted by Zaceel, last update on 06/06/2025.
Interesting Facts
The face of the advertising campaign is Spanish torereo Cayetano Rivera Ordóñez.

Smells similar

What the fragrance is similar to
7 (After Shave) by Loewe
7 After Shave
Él / Him by Mercadona
Él
7 Natural by Loewe
7 Natural
Cacharel pour L'Homme (Eau de Toilette) by Cacharel
Cacharel pour L'Homme Eau de Toilette
Zefiro by Xerjoff
Zefiro
7 Elixir by Loewe
7 Elixir

Reviews

7 in-depth fragrance descriptions
6
Bottle
5
Sillage
7
Longevity
8
Scent
Elysium

888 Reviews
Elysium
Elysium
Very helpful Review 8  
The seven values that man should have
An interesting thing you should know is that the name 7 comes from the seven ingredients of which it is exclusively composed. This fashionable fragrance is marked by higher pepper, incense, flowery notes, and vetiver, forming a modern, sophisticated, and divine scent. It is a truly masculine scent, and 7 Men is as complex as his scent, traditional yet rebellious and brave. Each specially selected ingredient represents the seven values that the 7 men should have: passion, pride, bravery and force, solitude and spirituality, art and tradition, life and death, human and divine.
I would dare to say L7 does not conform to the other design fragrances' ways. I came across it by chance since I was looking for a bottle of SOLO and the clerk kindly asked about trying this instead... I imagine I got blessed that day, and here you are, what I got.

L7 is supposed to be aromatic, woody, and floral, and it opens the same as a clove and pepper bomb, but nothing to do with Marc Jacobs Bang or Viktor & Rolf Spicebomb... The mouillette (paper strips) smells like an ever-new packet of cigars, with that distinctive smell of raisin. Don't get me wrong. I am referring to the fresh tobacco aroma and not the irritating hash. Yeah, I am a non-smoker, man, but I smell raisins when I sniff a packet of cigarettes, and I like how fresh cigs smell. To me, it's quite a beautiful smell. I didn't get too many apple notes; perhaps the spicy notes are too strong for my nostril and cover it. Even though there is no mention of the clove buds, I surmise that aroma comes from the pepper leaves. Pay attention that the excessive clove note you get is intense in the first couple of hours.

Then, I got a bit of graceful rose and beautiful fresh incense and vetiver that started playing the game, together with the cedarwood and a sort of mild musk (not wild, forget about YSL Kouros or Narciso Rodriguez for Him, this is a gentle musk!). That blend makes L7 so damn masculine and modern. In my opinion, the dry down reminds me of something about Cacharel pour L'Homme Eau de Toilette, maybe the use of the very same vetiver and musk ingredients. But I don't mind; CpH used to be my signature fragrance when I was 20!

Oh man, it is so powerfully spicy, though not too harsh, far away from the oriental and bittersweet fragrances I am used to, yet so damn gorgeous. L7 is lovely to wear, just suitable for cooler and colder seasons. Since I bought it last fall, I have no clue how it might work during warmer seasons. Well, I would recommend it for spring, fall, and wintertime. Still, I would refrain from wearing it during summer due to the excessive clove note.
It's suitable for leisure time, maybe day and evening are the correct times to wear it. It's a modern and stylish scent, not overpowering so that you can go safe with it. What I like most is its unpopularity in Italy, meaning that when I wear it, I smell good, distinctive, and not similar to anyone else around me. I hate feeling like 'most men' when I wear one scent. Of course, there's no reason why you can't wear this fragrance for work since it smells clean, crisp, and fresh and stay close to you.

My two cents: L7 is an extraordinary fragrance. Initially, you will detect an overdose of cloves. But after a while, it reveals a lovely and robust incense, which combines perfectly with the cedarwood and vetiver to create a beautiful, exquisite, and very masculine cologne. Although you will get the fresh feel throughout the fragrance's life from intense to moderate, L7 is an energetic melange and very rich in flavors, perhaps almost too influential for the typical nose to appreciate. But if you want aromatic herbs and spices, look no further since no one is better than this jewel.
I am writing this review right after dinner, and I can still smell it out of my chest. That means it is a long-lasting fragrance with a moderate sillage. For all the above reasons, I would rate it 8/10.

-Elysium
0 Comments
9
Pricing
7
Bottle
8
Sillage
8
Longevity
9
Scent
BobbyGee

229 Reviews
BobbyGee
BobbyGee
5  
Loewe / 7
As a fan of, among others incense mesmerized me. It is not a niche, but it has a lot of niches. A fragrance that reminds me of the brilliant Kyoto made by Comme des Garcons (created by the unique nose of perfumery, just like the whole series 3)
And what distinguishes our seven? That it is great in the simplicity of its ingredients. Because in addition to incense-slightly ecclesiastical notes, we have hot pepper, wood, softened with a flower (lilies of the valley and a delicate rose, which, thank God, do not feel too much), and everything in this composition is still fresh and crisp thanks to ... an apple. Revelation.
7, or SIETE, is a unique perfume-perfume where a unique work has been created in the simplicity and appropriate doses of ingredients.
The smell lasts up to 6 hours, the first 2-3 hours are smelling.
And one more note - once smelled, it will be remembered forever and it likes to be addictive. I recommend...
0 Comments
8
Bottle
7
Sillage
7
Longevity
8.5
Scent
Sejano

4 Reviews
Sejano
Sejano
2  
Loewe Pure Incense
I think this is the correct name for this fragrance. If you adore this note, it's your fragance. This scent creates a misteryous aura arround you.
It's a lithurgic incense, That I reminder from the "Botafumeiro" on Santiago de Compostela's Cathedral with a pepper and cedar touch that converts this fragrance in a mix into gothic scent and a perfect scent to wear with a elegant shirt and pant.
Elegant and misteryous Fragrance only for winter and fall nights, i'm not recomended this on the day.
Some people will feel attracted to you, others will look at you badly, but you will not go unnoticed. Can you stand it?
0 Comments
5
Bottle
5
Sillage
7.5
Longevity
7
Scent
Miaw2

339 Reviews
Miaw2
Miaw2
1  
Great fragrance!
I smell lots of ginger, apple and incense.

Reminds me of Montale Full Incense, but sweeter, more spicy and with weaker lasting power.

Great release thats certainly worth it.

Updated January 2014
0 Comments
7.5
Bottle
10
Sillage
10
Longevity
5
Scent
Drseid

821 Reviews
Drseid
Drseid
2  
Clove Overload...
I get an initial blast of clove that is almost cinnamon-like. My first impression was that this was just an overpowering clove spice bomb. Actually that is a bit too simplistic. Loewe 7 blends in cedar to mix with the clove, supported by a very subtle apple undertone that really is not sweet. The main problem I have with Loewe 7 is that the clove just hangs around throughout and is just relentless. If you love clove, then 7 will most likely appeal to you. In my case I like clove, but don't love it... As such, 7 is just not my cup of tea. I *will* say that it is quite strong, and has plenty of lasting power... 2 to 2.5 stars out of 5.
0 Comments
More reviews

Statements

15 short views on the fragrance
HitchslapHitchslap 8 years ago
just got this, another odd one; yes clove but to me it brings to mind a medicinal environment; awkward, will try again
1 Comment
KraemdonKraemdon 3 years ago
10
Bottle
7
Sillage
8
Longevity
9
Scent
Lithurgic incense. Amazing a different masculine scent. Love at first sniff
0 Comments
BertolucciKBertolucciK 4 years ago
7
Bottle
7
Sillage
7
Longevity
7.5
Scent
I get a burst of clove, even if it's not listed. The scent is incensy, there is cumin, pepper, apple. In the base, woody and slightly ambery
0 Comments
ReniferkaReniferka 7 years ago
8
Bottle
7
Sillage
8
Longevity
9
Scent
For me it's a lot of cloves in sour apples compote with the smell of incense floating around - pretty original masculine scent. I like it.
0 Comments
UrsawUrsaw 3 months ago
7
Bottle
4
Sillage
6
Longevity
7.5
Scent
3 hours of delicious baked apples, then a long lingering aftertaste of gooey spicy resins. Sensual little secret clinging to your skin.
0 Comments
DJSaunterDJSaunter 7 months ago
A nice easy to wear fall and winter fragrance IF you like clove and wood. Use for work, use for holiday parties. Cozy. The apple is quite subtle.
0 Comments
BonfirraroBonfirraro 11 months ago
7
Bottle
6
Sillage
6
Longevity
10
Scent
Questo è esattamente olibano di Gedda bruciato sul carboncino, è così realistico. La migliore rappresentazione di olibano bruciato.
0 Comments
MrJrMrJr 2 years ago
8
Bottle
6
Sillage
6
Longevity
9
Scent
Cloves and apples followed by incense.
So radiant and brave.
Use it during spring and fall in love with life with this on.
0 Comments
SnajSNAFUSnajSNAFU 2 months ago
6
Sillage
8
Longevity
1.5
Scent
Not sure what people are smelling in this but I just get hit with a waft of paint stripper. The 7 elixir is much more rounded and balanced.
0 Comments
Lanuit1656Lanuit1656 7 months ago
10
Bottle
8
Sillage
7
Longevity
10
Scent
This was the best Spanish perfume back in the day with the cillindrical bottle and it’s old sexy formulation
0 Comments
More statements

Charts

This is how the community classifies the fragrance.
Pie Chart Radar Chart

Images

9 fragrance photos of the community
More images

Popular by Loewe

Esencia (Eau de Parfum) by Loewe Loewe pour Homme (Eau de Toilette) by Loewe 7 Cobalt by Loewe Esencia (Eau de Toilette) by Loewe 7 Anónimo by Loewe 001 Man (Eau de Parfum) by Loewe Aura White Magnolia by Loewe Paula's Ibiza by Loewe Esencia Elixir by Loewe Solo Cedro by Loewe Solo (Eau de Toilette) by Loewe Un Paseo por Madrid - El cielo sobre la Plaza de Oriente by Loewe Solo Ella (Eau de Parfum) by Loewe 001 Woman (Eau de Parfum) by Loewe Solo Atlas by Loewe 7 Natural by Loewe Aura Pink Magnolia by Loewe 001 Man (Eau de Toilette) by Loewe Aire Sutileza by Loewe Aire by Loewe