Aqua

Aqua Media Cologne Forte 2023

Aqua Media Cologne Forte by Maison Francis Kurkdjian
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7.6 / 10 278 Ratings
A new perfume by Maison Francis Kurkdjian for women and men, released in 2023. The scent is fresh-green. It is being marketed by LVMH.
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Main accords

Fresh
Green
Citrus
Aquatic
Fruity

Fragrance Notes

Calabrian bergamotCalabrian bergamot FennelFennel MatchaMatcha VervainVervain MuskMusk HedioneHedione

Perfumer

Videos
Ratings
Scent
7.6278 Ratings
Longevity
6.8244 Ratings
Sillage
6.5242 Ratings
Bottle
8.4243 Ratings
Value for money
6.1194 Ratings
Submitted by Alchimista, last update on 23.04.2024.
Interesting Facts
The fragrance is part of the "Aqua" collection.

Reviews

8 in-depth fragrance descriptions
9
Bottle
4
Sillage
6
Longevity
7.5
Scent
Parma

27 Reviews
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Parma
Parma
Top Review 20  
New Green
A green fragrance by Kurkdjian. It is right on trend. Here citrusy, fresh and thoroughly reinterpreted as part of his cologne-like Aqua series.

First of all: I think it's a pleasant, charming, light-hearted and very uncomplicated fragrance to wear. Fresh, airy, slightly unusual in its citrus and comparable to a modern eau de cologne in terms of feel. I like it, but I also have a few criticisms.

On the positive side, there is the green tone. I find it novel because my perception is that it's a mix of ginger (bitter fruity), tangerine peel (the inner side, i.e. predominantly bitter but with a few shreds of fruit hanging on), sugared wine gum apple rings and a lime room spray. I get a juicy, bitter-citrusy-fruity, sweetly sparkling, minimally watery and at the same time slightly artificial impression. The brand lists bergamot, verbena, sweet fennel, hedione and a "matcha tea-woody musk accord" as ingredients, but I hardly notice any tea-like notes. However, when I smell a fennel tea bag, I recognize its scent profile, but it is much sweeter and not as tart as the original. I also only detect a bitter green tea note to a very limited extent. The moderate but still present, sugary ethyl maltol sweetness masks too many of its characteristic qualities. Almost odorless musk and the slightly jasmine-like hedione work against this with a transparent aeration and balance out a lot.

In its aura, it reminds me somewhat of the unusually citrusy-green-fruity-watery scents of 'Verveine Cactus', 'Cactus Garden' or, to a lesser extent, 'Pacific Chill' (more orangy-peachy there, lemony-bitter here). It remains particularly appealing due to its noticeable sugariness, which quickly makes it a tad too sweet for me. And that brings me to the points of criticism: I would have liked it better if it had consistently maintained its fundamentally tart, fresh focus. I also dislike the noticeably synthetic nature of the fragrance as it develops. Due to a very round and balanced composition, this disadvantage is not too significant, but analogous to the sweetness, it is a little too much for me. As a final point of criticism, I would like to add that despite the quality of the ingredients, the fragrance comes across as a little too polished, too arbitrary. It lacks distinctiveness. In the sense that it quickly feels "pointless". The initially stimulating theme is not underpinned and runs out uninspired. It's like the feeling you get after an interesting movie opening when you're waiting for the story to develop in an exciting way, only to realize at some point that there's no climax. It ripples along in a semi-interesting way. Beautiful landscape shots and beautiful people keep you interested, but the real kick is missing. It might have benefited from the addition of another note, as fennel is a pale, insubstantial component in my nose. However, with its transparent, fresh structure, it fits in well with the Aqua range and I think it's good that it adds a new facet to it.

Finally, the thematic superstructure of the brand: with the reference to the green color as the middle element of the rainbow color palette and the balancing characteristics attributed to it, this seems quite far-fetched to me. However, the fragrance can be said to have a certain balance.

Conclusion:
A nice, well-made summer freshness with its own, thoroughly new DNA, but after an interesting start, it remains too uniform and unexciting for me.
20 Comments
6
Pricing
7
Bottle
7
Sillage
7
Longevity
7.5
Scent
NicheOnly

44 Reviews
NicheOnly
NicheOnly
2  
When there's no need to take risk since you've already made it
An anecdote of the Maison Francis Kurkdjian experience. Imagine you overnight hit it out the park (Baccarat Rouge). Sure - you're not going to retire "just because", but all of a sudden, risk-seeking behavior is increasingly trending towards absolute risk adversity. BR540 was Francis Kurkdjian's lottery ticket and he won. Grand Soir was his high-growth equity portfolio and he won. Now, when the only thing you need to do is buy risk-free assets to maintain what you have, you get product like this - like Aqua Media Cologne Forte. I hope everybody has become accustomed to the idea that whatever Francis Kurkdjian releases will be "nice" or "okay" and nothing more. No more lottery tickets, no more high-growth equity.

When you first spray on Aqua Media, the lively matcha base note shines. Much like the citruses in some of our favorite fragrances, the experience is short-lived. Up-close, the scent smells of fresh citruses with a mild green verbena note.

From the perspective of synthetic tonalities, the scent's DNA is good - Francis Kurkdjian's fresher fragrances don't smell like the synthetic sludge you get from Kilian (see: Blue Moon Ginger Dash, Vodka on the Rocks). But the problem ties back to the main criticism highlighted in the first paragraph - the DNA is transferred scent-to-scent which is why you can instantly tell it's MFK.

We've smelled this before, just without the verbena & matcha. The difference between this and Aqua Celestia Cologne Forte is the 15-20% of notes swapped from fruitiness to green. The difference between this and any of his white floral product (see: "Gentle fluidity (Silver) | Maison Francis Kurkdjian", 724 Eau de Parfum ) is similarly, 20-25% of notes swapped from clean to green.

Performance on the scent is fine, typical 7-8 hour longevity spring-summer scent with mostly intimate-moderate sillage that trends towards moderate in the high heat.

For anybody trying this with the thought that Aqua Media could mirror any of the well-recognized tea scents in the market today, e.g. Wūlóng Chá Extrait de Parfum , Thé Matcha 26 and even underground product like Aesthetic Turbulence, you were expecting a risk-seeking product from somebody that has been in the risk-free business for 5 years now. In the words of DJ Khaled: "Congratulations, you played yourself."
2 Comments
8
Pricing
9
Bottle
7
Sillage
5
Longevity
9
Scent
DoN3Licious

4 Reviews
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DoN3Licious
DoN3Licious
2  
Great freshness, which unfortunately doesn't last long
I tested the fragrance a few days ago and was completely thrilled. When you spray it on for the first time, it has such a great freshness and it smells as if you have a freshly squeezed lime in your nose - wonderful! Nice fresh and clean fragrance, but still has something special about it and stands out from the crowd.
Fortunately, I didn't buy it straight away, but applied it to my skin first to try it out. Unfortunately, after 2-3 hours the fragrance was only very faint and after 4 hours it was no longer noticeable at all. For me, the fragrance is therefore out of the question, although the scent would have been exactly what I was looking for. A fresh fragrance that doesn't smell like any other.
0 Comments
5
Pricing
8
Bottle
6
Sillage
6
Longevity
9
Scent
Protho

1 Review
Protho
Protho
1  
Mfk blue green cilantro
I understand why people reflect poorly on Aqua Media Cologne Forte, but I love it. It’s a blue fresh aquatic scent with a heavy cilantro note. I cant taste cilantro, just taste copper, but with this fragrance I can enjoy the scent of fresh cilantro in an airy Aquatic. Yeah it doesn’t last into it’s 5th hour, and yeah it’s straightforward, so what?
0 Comments
0
Pricing
3
Bottle
3
Sillage
4
Longevity
1
Scent
Shemsmeller

175 Reviews
Shemsmeller
Shemsmeller
1  
Coriandre and nothing else
tested today in the spring store in Lyon bellecour.

this perfume is a disaster, overpriced, we have the impression that it is just to respect a release schedule of the brand which simply plays on its notoriety to promote it at this ultra excessive price for the poverty of the juice

Regarding the smell, it just smells of coriander, nothing interesting, who wants to smell coriander? We are not in the kitchen, we are trying to perfume ourselves.

the sillage is weak, the hold just as much for 1 hour, light and for the summer, luckily it didn't last given the smell.

I advise you not to buy it blind unless you are a cilantro fetishist
0 Comments
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Statements

4 short views on the fragrance
EinfinkenEinfinken 6 days ago
5
Sillage
6
Longevity
5
Scent
Had a sample of this as I was looking for a good summer freshie. This is not for me. Smells like lemon cleaner and it's quite overwhelming.
0 Comments
HoneyBeeGoodHoneyBeeGood 3 months ago
9
Sillage
8
Longevity
10
Scent
Strong lime zest opening. Dries down a lovely bright green tea scent. Nice and refreshing. Perfect for summer.
0 Comments
Ch03npCh03np 7 months ago
Unique-smelling strong opening that is both astringent, sweet, and green. Not my cup of tea, but it works for others. Try it, maybe?
0 Comments
NicheOnlyNicheOnly 11 months ago
7
Sillage
7
Longevity
7.5
Scent
Opens w/ a lively tea note. Strong overlap with MFK's Aqua line, mainly Celestia, w/ added greenness. Spring-summer, full unisex dry-down.
0 Comments

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