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Freedom Collection

The Body Shop 2010

6.8 / 10 46 Ratings

A perfume by The Body Shop for women and men, released in 2010. The scent is sweet-gourmand. It is still in production.
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Main accords

Sweet

Gourmand

Creamy

Powdery

Green

Fragrance Pyramid

Top Notes

Matcha

Maté

Bergamot

Green apple

Heart Notes

Oat milk

Praliné

Vanilla

Coffee

Obsolete Burlap

Base Notes

Praliné

Vanilla

Musk

Patchouli

Sandalwood

Tonka bean Vetiver

Vetiver

Amber

Vaporized Hinge

Perfumer

Alexis Grugeon

Videos

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Ratings

Scent

6.846 Ratings

Longevity

6.231 Ratings

Sillage

6.031 Ratings

Bottle

7.030 Ratings

Value for money

5.424 Ratings

Submitted by Telekinec · last update on 01/31/2026.

Source-backed & verified

Interesting Facts

The fragrance is part of the Freedom Collection collection.

Smells similar

What the fragrance is similar to

Reviews

5 in-depth fragrance descriptions

11/21/2025

6Scent 5Longevity 3Sillage

Sandalocloud
165 Reviews

Sandalocloud

1

Commercially available matcha

This smells like green milk. The type of matcha you get at an establishment that does not specialize in tea drinks. A bit powdery, but unreasonably sweet and cloying if you overspray. I feel like I would’ve enjoyed this just a bit more if they took down the praline and sweet vanilla combo just a bit. That green powderyness with the fruits from the top notes isn’t too bad, but they went ahead and added all of the other sweet notes to appeal to the Kayali customer.

I’m not the typical Kayali customer but I decided to sample this collection because musky perfumes are in my top 3. However, this perfume is not musky at all, it’s just a creamy soft scent.

11/22/2025

10Scent 8Longevity 6Sillage

Obxn
3 Reviews

Obxn

1

Truly Amazing

Beautiful, light and alluring. The matcha mixed with oat milk on the opening is divine and the dry down is even more stunning. Feels like a warm hug. The praline, vanilla and tonka combo is unbeatable. A creamy, subtle scent that i've never smelled in any other fragrance. Super unique. This is a lighter scent that may require significant sprays but it sticks around quite a while if you do. One or two sprays may not be enough for most to smell it.

11/26/2025

7Scent

Telekinec
526 Reviews

Telekinec

1

Fleeting matcha and then it's very soft and fragile oat milk note

This is the third of the Freedom Collection perfume that I'll be testing out (will be going through them in alphabetical order).

Overall, I'm starting to get pretty disappointed in this collection. The fragrances are okay, but they're missing that extra oomph that older Kayali releases had. This one is really no different. There's a very soft, underrated, green matcha note (which was nice!) that lingers for a few minutes but then it's absorbed by the generous note of oat milk that overtakes everything. Don't be fooled though: even if oat milk is the strongest note of them all, the fragrance is fragile and weak. It's barely a skin scent after 15-20 minutes and that's coming from soneone who's skin chemistry has always vibed very well with Kayali fragrances. The drydown is musky and woody praline with the usual vanilla sweetness from Kayali.

There's not much else to say. Even though Parfumo lists a whole trove of fragrance notes, I'm only getting that: a fleeting green matcha note, creamy oat milk and then it's a musky/powdery/woody sweet vanilla drydown. Pretty linear, a bit generic. The thing that irks me the most with this one is the really weak and fragile aspect of it. Even the two previous ones had slightly better performance on my skin. This one is definitely not worth the money it's barely better than a body spray. It won't be making it into my collection.
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A note on the Freedom Collection set:
I've learned from my Vacay in A Bottle blind purchase mistakes so this time I only bought the sample set and not the mini bottles. Reviews on social media have been lukewarm at best and although I'm always hyped to try out Kayali fragrances, I've become more strict about which fragrances enter my collection to avoid any waste and money ill-spent.

Based only on the fragrance notes of all four Freedom Collection fragrances, I've listed what I think will be my order of preferences : Musk Matcha| 45, Musk Latte | 41, Musk Bouquet | 27, Musk Santal | 34. At the end of the fourth review, I'll be seeing how I rank them after having tested them all.

11/24/2025

7Scent 5Longevity 6Sillage

Mombasa333
87 Reviews

Mombasa333

1

One matcha latte to go, please... and with oat milk, please.

Of the three fragrances in Kayali's Freedom Collection, Musk Matcha interested me the most in terms of its notes. Matcha itself is becoming increasingly popular, and I'm seeing this fragrance note more and more often in new fragrances.

The fragrance opens with mild matcha green and has a sweet accent right from the start. After the initial green impressions, oat milk immediately comes to the fore and remains noticeably dominant for most of the time. The other top and heart notes remain in the background and are barely noticeable, if at all. The interplay of matcha and oat milk is well designed and, of course, very reminiscent of the currently still alternative hot drink. The matcha evaporates quickly, leaving the sweet milk behind.

After 2-3 hours, the scent has almost disappeared. It is rarely noticeable, and when it is, it is only through hints of chocolatey sweetness (traces of praline). In general, the scent usually remains only noticeable to the wearer.

The 10 ml bottle is simple and handy, but with its plastic cap, it doesn't make the most valuable impression. The pricing is also worthy of criticism. Since only 10 ml bottles are available for 3 of the 4 fragrances in the Freedom Collection, the price per ml is 2-3 times higher than that of its larger pendant, Musk Santal. In my opinion, this means that a fragrance that is actually intended as an everyday fragrance is priced in the absolute luxury segment. That's not where it should be. However, if it were to be available in 100 ml bottles one day, it could be of interest to some.

01/31/2026

6Scent 5Longevity 5Sillage

Kerkyra74
844 Reviews

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Kerkyra74

1

The Alternative Perfume

Smells like that matcha powder from Krüger, bland with oat milk.. strangely, I also get slight This Is Her! vibes without the chestnut. Insignificant, doesn't stay in memory. I don't understand the matcha hype anyway. I actually let myself be tempted to try this mint-green drink with oat milk! and strawberries....okay, I thought to myself....You should have just stuck with the Green Gorilla (green smoothie made from pineapple, kiwi, apple, and spinach). What should I say about longevity and sillage... it dissipates like matcha powder in a breeze. You might as well just reach for a body lotion from the brand Alverde or Sante.. no idea if they have already launched a matcha line... oat milk for sure.