Electric Cherry (Eau de Parfum) by Tom Ford

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Private Blend

Electric Cherry Tom Ford 2023 Eau de Parfum

6.9 / 10 293 Ratings

A perfume by Tom Ford for women and men, released in 2023. The scent is fruity-sweet. It is being marketed by Estēe Lauder Companies.
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Main accords

Fruity

Sweet

Floral

Spicy

Synthetic

Fragrance Notes

Sour cherry

Ambrettolide

Pink pepper

Indian ginger Orpur®

Indian jasmine sambac absolute Orpur®

Pistachio

Sandalwood

Perfumers

Louise Turner, Givaudan

Ratings

Scent

6.9293 Ratings

Longevity

6.3248 Ratings

Sillage

6.3244 Ratings

Bottle

7.7257 Ratings

Value for money

4.4221 Ratings

Submitted by multiple users · last update on 03/01/2026.

Source-backed & verified

Interesting Facts

The fragrance is part of the Private Blend collection.

Smells similar

What the fragrance is similar to

Cherry Spark

Love Spark

Irida

Electrocuted Cherry

Carmina

Lost Cherry Eau de Parfum

Reviews

11 in-depth fragrance descriptions

06/19/2025

10Scent 6Longevity 5Sillage

Sallskiez
2 Reviews

Sallskiez

3

In love with Cherry

I can’t get enough. It’s become my go-to spring/summer scent. Bright, MUCH sweeter than I’d usually go for, but I love it. Candy-like cherry, but also a bit of cherry blossom? And a zing of ginger. There is definitely a soapy element but that’s why I love it for the summer heat! I don’t really get the pepper and the sandalwood is very much in the background. It’s not the most complex, but it is a beautiful and unique fresh cherry in a world of cherry/almond/vanilla (which I also love, don’t get me wrong). Layers beautifully with Tobacco Vanille for a similar feel to Lost Cherry in the fall. Currently layering with Une Pistache for the summer, which accentuates that soapy/nutty undertone. Would love to try layering with a clean citrus. Reminds me of falling in love, it’s heady yet youthful. Doesn’t last all day, however.

Updated on 06/19/2025

09/12/2025

laurapringle
47 Reviews

laurapringle

1

Not what I expected - incredibly soapy!

I'm into cherry right now, and while I've found a lost cherry dupe that I love, I wanted to see what the buzz was about around Electric Cherry and so I purchased a sample.

I was not expecting such an expensive fragrance to basically smell like fake cherry on top of soapy dishwater. When a previous commenter says it smells like washing up liquid, they're not kidding; this is so evocative of dish soap. It doesn't smell expensive, it smells like something I might have purchased in a sampler set at TJMaxx for $7.99 -- it's like there needed to be something else to round out the cherry. It feels unfinished, rushed.

The soapiness lessened into the drydown, when the scent just became cherry, but I have to be honest, this was weak. I'm not even sure layering can save it due to the soapiness, maybe with a sweet floral to tone down the dishwater scent.

03/03/2025

1Scent 3Longevity 4Sillage

Caroleanne81
208 Reviews

Caroleanne81

1

Smells like washing up liquid to me

I don’t smell any cherry in this at all. I was curious to try this after seeing some people state this was better than Lost Cherry, which I love. Well this has nothing on Lost Cherry whatsoever. My partner instantly said this smelt like washing up liquid, and I have to agree! It absolutely does. It’s soapy as hell. Just awful! It smells like it should be a Maison Margiela scent named “At The Car Wash” because that is this scent.

Updated on 03/23/2025

02/28/2026

10Scent 5Longevity 5Sillage

kritina
8 Reviews

kritina

1

cherry laundry detergent, I want to wash my skin in this

To me, this smells like a cherry laundry detergent, and I love it. Fresh musk, cherry is not cloying at all, nicely sweet, ginger is so comforting, pink pepper gives it some spice that tickles my nose, subtle pistachio ice cream with creamy jasmine. I also find it to be slightly minty. Divine. But I wish the longevity and sillage were better for that high TF price, because I need this all day, every day, 24/7.

04/10/2023

4Scent 7Longevity 6Sillage

loewenherz
920 Reviews

Translated · Show original

loewenherz

Top Review 33

Floribama Shore

This is the name of a relatively popular reality TV show that has been produced by MTV since the late 2010s, serving as a successor to the legendary Jersey Shore at the time. While you could observe Italian-American individuals with a refreshingly simple mindset during their mating rituals there - the New Yorker commented back then, 'one could hardly resist the feeling of being an anthropologist, secretly observing a new indigenous tribe through a gap in the trees' - the spin-off moves the action to the US Gulf Coast, shortening the artful combination of the states Florida and Alabama to 'Floribama'.

The concept is identical. The very different broad Southern accent, compared to the Mid Atlantic idiom, adds a new component to the theme, yet the actions and rituals remain the same as those in the coastal strip known in the USA as the 'Redneck Riviera'. Plenty of alcohol meets zigzagging chicken crap meets large-scale, not always expertly executed tattoos - and there you have it. And even if the principle 'the self-perceived non-underclass observes the underclass and shouts: Hey, look - the trash!' can still withstand many repetitions, one gets the feeling here: 'Seen it before. Boring.'

Seen it before. Boring.

While I secretly acknowledged Tom Ford for his chutzpah with Lost Cherry, confidently placing a perfume with rather 'ordinary' attributes in the Private Blend league - because he can! - I do notice here: even the concept cannot be repeated indefinitely. Once was funny, once was cool. The second and third time, a cheap fragrance is simply just a cheap fragrance. And when, in the early 2010s, one was still reasonably entertained by the confidently displayed lack of refinement in the first Jersey Shore, the little sidekick "Southern Accent" is no longer enough ten years later.

Lost Cherry, which somehow balances between 'classy' and 'trashy', was no longer a risk as a fragrance. At the latest since Guerlain's La Petite Robe Noire and its offshoots, the cherry accord, including all its more or less subtle connotations, has become indispensable in the perfume mainstream. Lost Cherry was thus already a freeloader, albeit a charming one, one that could be allowed for the Tom Ford brand. Another one is simply too much of a new emperor's dress, even for a die-hard disciple of his oeuvre like me, who fundamentally doesn't care about the so-called price-performance ratio in perfumes.

However, Electric Cherry as a fragrance is not even outrageously bad. Those who like light, frivolous girl scents might find it appealing: cherry and sugar and jasmine - sexy and cheeky, all clear? What is outrageous is that here - and one cannot really blame the merchant Tom Ford for this, as it worked with the blue summer scents - a second-rate idea is reproduced in a second-rate manner, which already required a considerable amount of goodwill to pass as somewhat 'classy' the first time around. Electric Cherry does not oscillate between trash and class. Electric Cherry simply smells - sorry - thin and cheap.

Conclusion: my first critique of a Tom Ford Private Blend. I'm really sorry, Tom. And I hope you are too.

Updated on 08/06/2023

More reviews

Statements

60 short views on the fragrance

StarryBaby

1 year ago

3.5Scent 5Longevity 5Sillage

4

Surprisingly cheap smelling for being so expensive. Fruit is tough to make adult and it's like they didn't even try. Lost Cherry is better

Snifkin

2 years ago

6Scent 7Longevity 7Sillage

4

Soapy jasmine and musk with whiffs of bright cherry hinting through. But mostly musk.

OliveAutumn

1 year ago

2

Jasmine, musk, and bright sour cherry. On my skin, the ginger fades to something closer to wintergreen (?), which is a new one.

Ursaw

4 months ago

4Scent 8Longevity 6Sillage

1

Sour cherry flavored bathroom cleaning supplies in the outer cloud. Red fabric softener close to skin. I have nothing kind to say about it.

Gaycatthing

1 year ago

1

This one's an odd one - the opening is this sharp sour cherry but also waxy type of note to it? Sorta like chapstick. May want to layer?

Sweetsmell75

2 years ago

8.5Scent 8Longevity 7Sillage

30

22

Hot cherry flirt ...
Ginger tingles (electric)
Jasmine surrounded by musky fluff
Ambrette
woody powder dust!
I think it's beautiful & sexy ;)

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Smoetn

2 years ago

6.5Scent 6Longevity 6Sillage

21

13

Cherry is only minimally present here. The scent quickly becomes very trivial with a generic shower gel-washing powder note. TF fades away.

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Luwa

2 years ago

6Scent 7Longevity 6Sillage

17

32

Unexciting cherry
punched with ambrette
Golden sparkling ginger is fun for a moment
Slightly fabric softener jasmine base
P/L becomes exhausting again

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Ergreifend

3 years ago

5Scent 6Longevity 5Sillage

16

11

After all the LC & mega hype,
this scent comes off as more than just forced.
It smells like diluted
cherry liqueur to me. Plus, it's outrageously expensive.

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