Joud Ahmed Al Maghribi

Quality is good. Ahmed have some good quality fragrances ( my opinion)
I found this similiar to Lattafa Khamrah but with a twist I don’t really know how to describe it my thought is Khamrah + nail polish smell kind of although is still unisex. Performance is good more than 8 hours on skin but the interesting part is that after 6 hours this still projects up to 2 meters.
I think that I bought this for 22 euros

That this fragrance hasn't really been hyped is simply questionable to me. I or rather my wife has now emptied the first bottle after about 8 months. This scent takes Khamra as its inspiration and elevates it to the next level in every, truly every aspect. If Lattafa Khamra is the Mercedes of this fragrance DNA, then Joud by Ahmed al Maghribi is the Brabus!

The fragrance starts off with a festive, cinnamon-sweet vibe - but in my opinion, it can be worn from autumn through to spring. This DNA is just cozy and seductive.
The longevity on the skin is a solid 9 hours - on clothing, of course, it lasts for days.

The price-performance ratio is outstanding - right now, you can often find the fragrance for under €30.

For me, it's a hidden gem!

The Khamrah DNA is one of my absolute favorites.
Many find that it resembles Angels' Share, but I see it differently, as I prefer it much more.

With Joud, the similarity to Khamrah is unmistakable from start to finish.
Those hoping for a big twist will likely be disappointed.
The differences are present, but so marginal that they are hardly noticeable in the air for most.

The opening evokes associations with delicious apple strudel, similar to Lattafa.
The big difference, however, is the cinnamon; it is much more present in Joud and feels significantly more authentic.
In general, the quality of Joud is noticeably higher.
While Khamrah carries a certain synthetic undertone, Joud completely lacks this, and the scent feels thoroughly high-quality.

Although dates are not listed in the fragrance pyramid, I still perceive them.
It is likely the skillful interplay of the various notes that creates this warm impression of dates and apple strudel.

Until the end, a beautiful accord of dates, apple strudel, and cinnamon remains.
Other notes are hardly present to my nose.
The vanilla probably contributes to the lovely sweetness but cannot be detected as an authentic single note, as the date-cinnamon-apple strudel combination is simply too dominant.

Overall, a really beautiful but also quite sweet unisex fragrance that both genders can wear equally well (W55%/45%M).
However, those who do not like very sweet scents will likely have issues here.

Finally, regarding performance:
I do not find that the scent has an overly strong projection.
This is on a similar level as Khamrah.
The longevity is somewhat better; on my skin, it lasts a good 10+ hours.

Conclusion:
Joud is the perfect choice for anyone who loves the Khamrah DNA but desires a finer and more high-quality fragrance experience.
It forgoes any synthetics and instead scores with a very authentic, prominent cinnamon note.
While you do not get a completely new fragrance DNA here, you do get an extremely well-crafted gourmand dream of apple strudel and dates.

The scents from AAM are different, more fragrance oil very well blended and simply very luxurious. I was already really impressed by Rose Noir, but Joud blew me away - what a beautiful scent. Playful, elegant, special, just mega! Sweet, extremely seductive, spicy, and incredibly exciting. Definitely wearable all year round, but please not to the office! Joud wants to go on a date, to the opera, feels at home with Hermés and Co, and likes to experience adventures. This scent stands out, is different, and very self-assured; I find it sexy. For women who don’t want to smell like every third person and have had enough of Libre and Paradox.