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Dior-Dior 1976

8.3 / 10 38 Ratings
A popular perfume by Dior for women, released in 1976. The scent is floral-green. The production was apparently discontinued.
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Main accords

Floral
Green
Woody
Chypre
Fresh

Fragrance Notes

NarcissusNarcissus WoodsWoods Lily of the valleyLily of the valley

Perfumer

Ratings
Scent
8.338 Ratings
Longevity
7.731 Ratings
Sillage
6.929 Ratings
Bottle
7.732 Ratings
Submitted by Kankuro · last update on 09/14/2025.
Source-backed & verified

Smells similar

What the fragrance is similar to
Diorella (Parfum) by Dior
Diorella Parfum
Diorissimo (Eau de Parfum) by Dior
Diorissimo Eau de Parfum

Reviews

5 in-depth fragrance descriptions
jtd

484 Reviews
jtd
jtd
Top Review 6  
dior dior
The ’70s was the decade of the sequel and the greatest hits album. It’s as if the late ’60s had used up the cultural capacity for new ideas and reiteration became the new innovation. As the name implies, Dior Dior favored repetition over novelty.

All members of Edmond Roudnitska's citrus chypre family trace their roots to the voluptuous stone fruit chypres Femme and Diorama, but Dior Dior is better viewed against the other citrus chypres: Moustache, Eau Fraîche, Eau d'Hermès, le Parfum de Thérèse. Roudnitska was an expert of the genre and became known for manipulating the common ground of overripe fruit and mature flowers to create lusty, almost lewd perfumes.

Dior Dior owes much to the two perfumes that directly preceded it. You can smell whole pieces of Eau Sauvage and Diorella while wearing Dior Dior. The fruit is fresher than Diorella's half-decayed melon and despite a hefty dose of moss, Dior Dior is more straight-laced than Eau Sauvage. The lemon/aldehyde pairing recreates Eau Sauvage’s mouth-watering lemon-drop but overall Dior Dior resembles Diorella. It shares Diorella's general shape, but squeezes it into a girdle to suppress any errant curves.

With a brighter fruit note and cleaner florals Dior Dior comes off as more prim than its siblings. Compared to Diorella's sultriness and easy virtue, and Eau Sauvage's cruisy Playboy After Dark vibe, Dior Dior is a prig. The hint of skank tempers Dior Dior’s coloratura topnotes, but only just. Diorella reflected a chic, offbeat style. Dior Dior suited the mainstreaming of '60s youth culture signifiers like bell-bottoms, blousy shirts and bad folk music. First impressions matter. The lemony shine and choir of aldehydes create a peppy, Anita Bryant/Up-With-People cheerfulness that seems at odds with the turned-fruit styles of chypre that Roudnitska developed over the years.

Cultural tone aside, Dior Dior is an excellent example of Roudnitska’s pursuit of simplicity. In his discussion of the art of perfumery he espoused the belief that richness doesn’t require complexity. His sumptuous perfumes were apparently the result of succinct formulae. Generating plush perfumes from concise composition might appear counterintuitive, but Roudnitska proved his point. His perfumes couldn’t rightly be called minimalist but they all have a feeling of perfect balance. Elements that don’t contribute to a perfume’s central goal have been edited out and the central olfactory ideas are diamond-like. In this respect, Dior Dior is classic Roudnitska.
0 Comments
Littlered

12 Reviews
Littlered
Littlered
Helpful Review 2  
A floral gem
Dior-Dior starts to bloom almost immediately on the skin - the LOTV, jasmine, and narcissus are very soft, plush, and luxurious, and these carry and carry. These initial wafts are like sniffing a bouquet with a perfect balance of each floral note. It's like a bed of flowers was deconstructed, then put back together in perfect harmony in this perfume. That is skill. It starts to take on a soft, creamy feel, not vanillic, but sort of buttery or resinous I suppose - the amber notes? - and this gives some weight to the florals. Hints of oakmoss start to come through, just enough to balance, but it stays fairly subtle.

There is neither too little nor too much of anything here and the blend is seamless. The perfumer has taken a few simple, beautiful notes and made them into a gorgeous, elegant gem of a perfume. It's uplifting, refined, inviting, and profoundly lovely.
0 Comments
HisHydes

1 Review
HisHydes
HisHydes
1  
The Song of Songs for Roudnitska
This is the confluence of ideas that Roudnitska had arranged across his career at Dior prior to venturing into aquatic notes. Like others have said, is has the citrus buzz of Diorella, the lily of Diorissimo, the overripe fruit of Femme (Rochas), the sneaky spices and cumin “stink” notes prevalent in many of his works, and a soft mossy landing.

For me, Dior-Dior is a 4 stage fragrance: citrus, fruit, flower, and resolution. They overlap, play with each other. Some notes become more or less pronounced over time, but this work has this inexplicable joy to it. It is a freedom of expression and the logical endpoint of Roudnitska’s accords (lily, odd fruit, and hedionic wet citrus).

His next invention, Ocean Rain by Valentino, builds on Dior-Dior with an aquatic accord that produces an incredible work of art that has depth, contrast, and a level of complexity beyond many fragrances— it is his final creation and a masterpiece forgotten.

Dior-Dior excels in buttressing the lily of Diorissimo with citrus and fruit at the top, spice across time, and an earthy dry down. It feels more fully realized as an idea than Diorissimo and as if he plucked an soliflore out of his accord collection and dressed it up for an ostentatious night out.

Dior-Dior’s name is curious— it’s meta and self-referential, as is the fragrance itself to Roudnitska’s works. Genius and a stunning beauty. Get a decant of the juice and see for yourself how it, regardless of your tastes, is an achievement in perfumery.

The parfum is out of this world and the EDT is great!
Updated on 06/16/2025
0 Comments
Turandot

841 Reviews
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Turandot
Turandot
Top Review 23  
Noble Restraint
I was very surprised to discover this fragrance again at Perfumecourt. So a mini sample set off on a journey to me.

This is again a scent that brings a smile to my face. It is simply enchanting. This perfume does not shout, it does not tell a story, it whispers. It is fine and delicate, but not because it is weak, rather because that is its personality.

Woody notes as the first impression sound hard and rough, but these are bright woods, sunlit, and to prevent it from becoming too strict, the delicate floral notes reveal themselves immediately. The lily of the valley here is much more subtle and refined than, for example, in Diorissimo. It does not take center stage. In fact, there isn’t really a leading note at all. Even though it is not listed above, I am sure that musk underlies this fragrance. By now I can recognize it, and since this scent has a cool and soapy finish, I will just assume so.

I would mention Dior-Dior in the same breath as L`Air du Temps or the old Caleche. It is a noble, restrained, bright fragrance. A type of scent that is hardly found today.
3 Comments
Serenissima

1234 Reviews
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Serenissima
Serenissima
Top Review 18  
unexpected spring awakening
Even though I only had a few remnants of this creation in a "sample droplet" for testing, I was very pleased when I saw the image of the familiar oval bottle with the houndstooth belly band: Nostalgic feelings awakened!
And of course, I was also annoyed again that I had disposed of the small suitcase with the empty bottles; what was I thinking back then?
Many of these glass vessels belonged to the Dior creations of this decade; some were miniatures with the small belly bands, easily distinguishable by their colors.

The color scheme in the photo reveals which fragrance treasure is hidden within: Spring feelings in Chypre green!
The first, always welcome flowers of the season have been grafted onto a not too dark wooden base and tastefully decorated!

Whether it was Edmond Roudnitska back then or later François Demachy:
There is hardly a Dior women's fragrance without lily of the valley!
Thus, we also find their aroma here, along with that of the cheerful daffodils:
What a cheerful floral homage to spring.
And of course, the Chypre classics aldehydes, jasmine, and oak moss must not be missing:
No worries, they are present, and therefore "Dior-Dior" does not disappoint.
An additional hint of lilac in various "ripeness levels" makes this enchanting spring fragrance float, and amber provides a sensual finish:
"Dior-Dior" delivers what the name promises!
Christian Dior, with his personality, surely had a hand in this and oversaw and approved the creation of this fragrance composition.

Turandot is right with her assessment: "Dior-Dior" is an extremely charming fragrance being.
This is already revealed by the fragrance pattern that I get to test!
A spring-like sillage has been imbued with the well-known Dior longevity.
I do not expect hours of companionship from an Eau de Toilette; however, a fine scent progression develops here that makes one smile!

The double "Dior" in the name raises expectations that are also fulfilled.
I am delighted every time I discover a fragrance creation under the name of the so shy gentleman in mostly dove-blue three-piece suits with matching tie and pocket square that I did not know before.
It is always worth following these, albeit sometimes almost forgotten, scent paths into the world of Monsieur Dior: I really enjoy it there now!
Not only does the couture still honor his name, but he also lives on in his fragrances.
Updated on 07/22/2022
11 Comments

Statements

6 short views on the fragrance
33
40
First: 'Whoa, old moss-aldehyde soap!' Then: 'Ooh, warm and not stinky daffodil! With delicate white flowers and soft musk!' All's well that ends well..
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40 Comments
31
23
Silkwood
Moves so softly
A bit sun-yellow
In between falls
Flowering
So green and gentle
Mist haze
Floated by
Dream inspired
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23 Comments
17
7
Past magic, scent-bearer of memories. Lightly bitter chypre-green and yet Dior-floral: spring of lily of the valley; here charmingly woody.
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7 Comments
13
2
A scent of its time - deep, complex, opulent. Spring flowers reveal their beauty over time. Beautiful, classic, timeless fragrance.
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2 Comments
13
4
Historically certainly an interesting Chypre scent, but it feels a bit too aldehydic-classic-floral for me. Time moves on...
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4 Comments
11
3
Distinguished, herbaceous green flowers combined with dry light wood. Classic with a pleasant strictness.
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3 Comments
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