L'Heure Bleue 1912 Eau de Toilette

L'Heure Bleue (Eau de Toilette) by Guerlain
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8.6 / 10 286 Ratings
A popular perfume by Guerlain for women, released in 1912. The scent is floral-powdery. It is being marketed by LVMH.
Pronunciation
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Main accords

Floral
Powdery
Spicy
Sweet
Creamy

Fragrance Pyramid

Top Notes Top Notes
AniseedAniseed BergamotBergamot
Heart Notes Heart Notes
CarnationCarnation NeroliNeroli
Base Notes Base Notes
IrisIris BenzoinBenzoin VanillaVanilla Tonka beanTonka bean VioletViolet

Perfumer

Ratings
Scent
8.6286 Ratings
Longevity
7.9257 Ratings
Sillage
7.4251 Ratings
Bottle
8.6251 Ratings
Value for money
7.992 Ratings
Submitted by Nibelung, last update on 08/01/2025.
Interesting Facts
The fragrance is part of the Les Légendaires collection.
Variant of the fragrance concentration
This is a variant of the perfume L'Heure Bleue (Extrait) by Guerlain, which differs in concentration.

Smells similar

What the fragrance is similar to
L'Heure Bleue (Eau de Parfum) by Guerlain
L'Heure Bleue Eau de Parfum
L'Heure Bleue (Extrait) by Guerlain
L'Heure Bleue Extrait
Shem-el-Nessim (Eau de Parfum) by Grossmith
Shem-el-Nessim Eau de Parfum
****** d'Oscar (Eau de Toilette) by Oscar de la Renta
****** d'Oscar Eau de Toilette
L'Heure Bleue (Eau de Cologne) by Guerlain
L'Heure Bleue Eau de Cologne
Krasnaya Moskva / Красная Москва by Nóvaya Zaryá / Новая Заря
Krasnaya Moskva

Reviews

15 in-depth fragrance descriptions
10
Bottle
8
Sillage
8
Longevity
9
Scent
MasterLi

375 Reviews
MasterLi
MasterLi
Helpful Review 3  
A thing of beauty... is a joy forever.
L'Heure Bleue is really a perfume unlike any other. You sometimes have to ask yourself if a perfume is still being made over a century after it was first launched then it really must be quite something, in order to still be able to captivate hearts & minds.

The story is that the master perfumer Jacques Guerlain was one day walking along the banks of the river Seine in Paris during the "blue hour", the very last hour of daylight before evening sets it. In film & photography, this is known as "magic hour", when dusk is approaching twilight, and it is arguably the most beautiful time of day. He was overcome by emotion at that point and felt something so strong that he could only express it in a perfume, and so created L'Heure Bleue, or the blue hour.

This perfume is significant for many reasons... and it's symbolism runs deep. It was created in 1912, the year in which the Titanic sank (at that time the world's biggest ship). It was also released two years before the First World War, which would claim the lives of millions across Europe and elsewhere, and which would leave an entire generation devastated. To some, this perfume represents the last breath of an old world, a world which would later disappear and vanish forever.

The perfume itself follows a very elegant, masterful blend of gentle, sweet, evocative, refined powdery notes (most of which are so well blended that it's hard to pick out). It's very much like an impressionist painting, the painting itself is made up of a host of tiny dots with the paintbrush but which comes together to blend into a masterpiece of art and expression. To me it is a waxy, subdued, sweet, rich, slightly-gourmandish oriental floral perfume. The notes which stand out are iris, heliotrope and carnation, mixed with a deep, almost gourmand oriental vanilla (a typical hallmark of Guerlain). The iris provides the soft, powdery "waxy" note, whilst the strong heliotrope mixed with the vanilla gives a feeling of soft yet ever present sweetness in an almond desert kind of way. The carnation is a dusty floral feel in the background which contributes to this old and otherworldly feel.

For me L'Heure Bleue is a very special kind of perfume. In fact it's less of a perfume and more like an "experience". I have the Eau de Toilette, and I find it very easy to wear. There is nothing shocking about it, it just smells very different to anything you will find today. I really cannot explain the smell more than that, but the last thing I would say is that even if you never own this, at some point you should try it. If you have any serious interest in the appreciation of what perfume is, as a creation, then you should try this. If only to "experience" what it is all about. It doesn't smell modern, for sure, although it's still totally wearable in my opinion. Like some other complex perfumes, you may also need to have a lot of experience with smelling different types of fragrances, in order to really understand this. Try it, and you'll see what I mean. Incredible!
0 Comments
Thewrongbeth

81 Reviews
Thewrongbeth
Thewrongbeth
1  
Newest iteration
is a bit more one-dimensional than the older EDT, which just had more overall depth. But, it's still lovely and I think is a great modern update. Let's be real, L'Heure Bleue is over 100 years old. It's scent profile: heavy, spicy carnation and anise over a bed of dense, purple floral sueded powder is "dated," so-to-speak. Even the copy-cat Esprit d'Oscar is 15-years-old at this point and popular among those with more "mature" tastes. Full disclosure: I am a woman in her mid-life decade, so that could explain why I have such a soft spot for L'HB.

I love that the newest version (a reissue in the updated/classic "Bouchon Coeur" bottle) retains the classic accords, but presents them without the dense intensity of prior iterations. L'Heure Bleue EDT (can't speak to the EDP) is now semi-sheer, a slightly spiced purple floral powdery veil that projects about as much as an expensive lotion or dusting powder. So, instead of laying like a brick and surrounding me in a purple cloud, the modern EDT is transparent, slept-in.

I'd say that overall, Guerlain has retained L'Heure Bleue's romantic mood, but ditched the brooding melancholy of days gone by. Still has decent performance/projection, but only about 75% of older formulas.
0 Comments
5
Pricing
7
Bottle
5
Sillage
5
Longevity
5.5
Scent
Akira1005

198 Reviews
Akira1005
Akira1005
2  
Some days I feel good, some days I feel bad. It's more like a white night than a blue night.
I've tried it a total of 5 times.
The last time I tried it, I definitely detected a note that made my nose irritated,( Yes, it was definitely there.) but not today. Room temperature 24 degrees, humidity 35%, sunny.
Maybe, as the statement says, hormone balance makes it uncomfortable or comfortable?It's a mysterious feeling, like the first day I came to Holga Village.
Room temperature 22 degrees, humidity 69%, rain. I don't feel irritated today either. This is a vague review, butthere are days when I think it's good or when it's a change in my physical condition.
Room temperature 22 degrees, humidity 64%, sunny.
I did smell a bit like rubber for a moment. I wonder what it is...Actually, I have a cold right now and I'm not feeling great. Perhaps the "carnation-like bitterness" is just right on days when I'm feeling well, but when I'm not feeling so well, it bothers me.
In conclusion, I didn't really want it.

--Thoughts from a few days ago--
At first, it smells really good. It's like vintage soap.
It has a French scent, and it's soothing. "Very Guerlain."It's a blend of a lot of things, so I can't pick out any particular notes.It could definitely be called "Madame Baby Wipes." It definitely stimulates nostalgia.
I like this Guerlain, which is on the edge of being "a good perfume, but gourmand-like, but not gourmand-like." On the other hand, for those who don't have a particular fondness for the long-established Guerlain brand, it's a "grandma," "rich," or "old" scent. Or "boring."
But there are some scents that make your nose say, "Ah, I don't like this."
I like Jicky and L'Instant Magic. There's no unpleasant scent to my nose at all.
But there was one thing about this that left a lingering feeling on my nose, like when you pass someone on the street and don't like their perfume. It's annoying, like the itchy tag on underwear. I like the rest of it, but I won't buy this. In the first place, I'm not "mature" enough to wear the Legendary Series. I feel uncomfortable wearing the same scent as a great actress from the past.
0 Comments
10
Bottle
8
Sillage
9
Longevity
9.5
Scent
Chanelle

119 Reviews
Translated Show original Show translation
Chanelle
Chanelle
Top Review 41  
Immortal
L'heure bleue is one of Guerlain's undisputed masterpieces. As a young woman I admired him from afar, found him cold-sensual, but much too ladylike for young, wild and single me. Again and again I met him over the years, I read about him, smelled him at others and tested him now and then. At some point (more than 20 years ago) I bought a bottle and almost never used it, because it was too daring for the job or shopping, too noble to celebrate and too strong for more intimate things. So I felt my first eau de toilette L'heure bleue, and the bottle was never empty.
Then I smelled the Extrait, which brought me new knowledge concerning LHB: It goes even more powdery, at the same time also sweeter, going into the nutty and above all also more erotic! What a fragrance! But as with the incredible Liu Extrait - when to wear? Both fragrances demand an appropriate situation, environment and society. Otherwise I would feel as if I had committed a sacrilege, because - I do not exaggerate! - both have something almost sacred inne.
(Now back on the carpet, girl...)
Already in perfume times I bought a vintage EdT from LHB. This built the bridge between sacred and portable. It was powdery and wonderful and you could tell the proper dose of neroli I needed to put on the scent during the day. I never wanted to miss him again. Again I used it sparingly, but this time not for lack of opportunity, but for fear of never meeting LHB again in this perfect form for me. A piece of advice from another perfume group came to my aid: Aging!
I tried it. In spring 2017 I bought a freshly filled bee flacon with LHB EdT. I subjected the scent to a quick test and found it too weak, soulless and meaningless. The bottle was repacked and it went off to the basement.
Yesterday she was allowed to come up again. I filled a pocket bottle of it and sprayed myself generously. I was already where I wanted to be. Surrounded by a sea of heavy flower scents, a shaken amount of neroli and a delicate but not chaste powderiness. The fragrance had won, in two ways. He has indeed attained a maturity with which he now corresponds to what I had wished for from him. Besides, he won my heart. Now we can age together, but it makes me feel immortal.
11 Comments
8
Bottle
7
Sillage
8
Longevity
8
Scent
Aventurin

6 Reviews
Translated Show original Show translation
Aventurin
Aventurin
Top Review 41  
The beautiful and the damned
I read some books at irregular intervals, including the wonderful autobiographical novel "Die Schönen und Verdammten" by Francis Scott Fitzgerald.

Gloria Gilbert and Anthony Patch are at the centre of this moving story. Two iridescent figures, idiosyncratic and gifted, wanderers between suffering and lust, emptiness and thirst for life, crashes and hope. They love the stormy heartbeat of the metropolis and the magnificent palette of beauty, sink into the dream of wealth and freedom and the wild, never-ending nights of the glamorous twenties. They are the shining star couple of every party, they live and celebrate decadently and freely.
Since both have little to gain from everyday life and conventional employment and have little pleasure at all in working, but all the more in consuming, the flow of big money stagnates; instead, plenty of tears and plenty of alcohol flow.

L'Heure Bleue is a fragrance that fits into this extravagant world - not because it captures the noisy flickering of untamed dance steps on shiny black parquet flooring, but because it swirls with all the ecstasy of escapism and reality, light and shadow.
He reveals violet-blue dream landscapes, underscores bitter tragedy,
glows pale coppery and white gold, is bitter and dry, flowery and powdery, complex and tenderly mysteriously interwoven.
It is a special, memorable scent, whose opulent carnation nostalgia certainly does not please everyone, it is not a scent for sober asceticism, it is one to be patiently fathomed to grasp its magic.
It heralds the end of one day and the beginning of the next, warm summer night magic and autumnal morning melancholy, when the hours of repentance and reflection dawn, when the glasses are emptied and the feet are sore danced.
When the pale sun unveils shine broken by grey stripes of cloud and wounded hearts, but the twilight leads back into the blue expanse, hand in hand, every day anew, illuminated by chandeliers, candlelight and hungry lurking souls.
A fragrance as special and fascinating as Gloria and Anthony and their whole colorful-abysmal cosmos.

And if Gloria Guerlain were to direct Guerlain's fate, perhaps this great classic would no longer exist, because when Anthony asks her "Don't you want to preserve the old? Everything beautiful grows only up to a certain height, then it begins to care, fades away and evaporates memories as it fades away. And just as every period of history passes in our minds, so also the things belonging to that period of time should pass away; in this way they will be preserved for a while in the few hearts that are receptive to it - in mine, for example."

L'Heure Bleue does not pass away, it preserves its beauty and continues to grow, like all that is good and precious, destined to stay and grow, and will reach some hearts in all times.
21 Comments
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Statements

4 short views on the fragrance
Akira1005Akira1005 3 months ago
7
Bottle
5
Sillage
5
Longevity
5.5
Scent
It feels great for a while after wearing it, but it has a slight nasal note to it, which is disappointing. it's probably a carnation...
0 Comments
NordicskyeNordicskye 4 months ago
It's amazing that it's affected by my hormones throughout the year, not just by temp and humidity. Love and hate it at the same time.
0 Comments
IrinaSpalkoIrinaSpalko 2 years ago
8
Bottle
6
Sillage
6
Longevity
9
Scent
L'Heure Bleue EDT ranked in at #8 for me conducting a 23-card scent test. An OG. Meet the Final Boss form of the Baby Wipe/Hand Cream genre.
0 Comments
BertolucciKBertolucciK 5 years ago
9
Bottle
7
Sillage
8
Longevity
9
Scent
Floral (carnation, violet), powdery (iris, tonka), spicy. Perfect for Spring and Fall. Unisex, elegant, with a great performance.
0 Comments

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