
Coutureguru
237 Reviews

Coutureguru
Very helpful Review
5
Suspect marketing in Flankerville ...
House Issey Miyake churns out flankers at a rate of knots ... lately with the word 'absolu' tossed in for good measure. Unfortunately, it simply feels as if this marketing strategy is an 'absolu'-te scam to wring yet more life out of L'Eau ... when in actual fact I would be quite happy with an original, un-reformulated bottle.
Now ... by all accounts I should really like this 'Absolu' version. I mean c'mon ... night blooming Jasmine, Honey AND Tuberose?!?!?!? Be still my beating heart. PLUS the allure of 'precious woods' giving my spine a tingle ... brrrrrr.
Dear reader ... my assumption regarding the word 'absolu' when connected to a fragrance conjures up all sorts of wonderful ideas of a liquid so potent that one or two spritzes is going to carry me off on a cloud of fragrant vapor for hours on end. HA!! With a longevity of a measly 3 hours odd on my skin, L'Eau d'Issey Absolu is probably one of the more epic fails in fragrances I have tried lately.
It seems as if the good people at House Miyake have jumped on the nouveau marketing band wagon of 'stuff-the-top-notes-full-and-heavy-to-secure-an-immediate-sale' mentality.
For the first half hour I am truly in love with this concoction ... the Jasmine is rich and creamy, the Tuberose lush and a beautiful woodiness to the whole sends my little heart beating faster. I was nearly taken in ... luckily I was distracted by my 'phone and had to leave the store, saving me from an immediate purchase. When I started snuffling my arm to find where I had sprayed L'Eau d'Issey Absolu an hour later I was rather disappointed.
Back in the day when the first incarnation of L'Eau d'Issey hit the shelves I was in fragrance heaven. Since then, the flankers have all smelled relatively similar, only with less and less sillage and longevity. Why could the original simply not have been left well enough alone? I suppose that's the question that would create an earthquake in Flankerville ...
Now ... by all accounts I should really like this 'Absolu' version. I mean c'mon ... night blooming Jasmine, Honey AND Tuberose?!?!?!? Be still my beating heart. PLUS the allure of 'precious woods' giving my spine a tingle ... brrrrrr.
Dear reader ... my assumption regarding the word 'absolu' when connected to a fragrance conjures up all sorts of wonderful ideas of a liquid so potent that one or two spritzes is going to carry me off on a cloud of fragrant vapor for hours on end. HA!! With a longevity of a measly 3 hours odd on my skin, L'Eau d'Issey Absolu is probably one of the more epic fails in fragrances I have tried lately.
It seems as if the good people at House Miyake have jumped on the nouveau marketing band wagon of 'stuff-the-top-notes-full-and-heavy-to-secure-an-immediate-sale' mentality.
For the first half hour I am truly in love with this concoction ... the Jasmine is rich and creamy, the Tuberose lush and a beautiful woodiness to the whole sends my little heart beating faster. I was nearly taken in ... luckily I was distracted by my 'phone and had to leave the store, saving me from an immediate purchase. When I started snuffling my arm to find where I had sprayed L'Eau d'Issey Absolu an hour later I was rather disappointed.
Back in the day when the first incarnation of L'Eau d'Issey hit the shelves I was in fragrance heaven. Since then, the flankers have all smelled relatively similar, only with less and less sillage and longevity. Why could the original simply not have been left well enough alone? I suppose that's the question that would create an earthquake in Flankerville ...
2 Comments



Top Notes
Lotus
Freesia
Heart Notes
Night-blooming jasmine
Provençal honey
Tuberose
Base Notes
Bourbon vanilla
Precious woods








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