10/04/2023
Croque
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Croque
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Impulse buying according to textbook
Summer 2013, Amman, Jordan; in the showroom of Zalatimo Brothers, known for the best cookies in the Middle East. The salesman pushes a thing wrapped in green foil on me. I don't particularly like sweets, and cookies are far too dry anyway. And the whole thing in this sweltering heat. So my expectations were at limbo level. After another request accompanied by a beaming smile from the tireless salesman, I unwrap the thing and take a bite - and boom, oh là là M'sieur! - it's sweet, crunchy, juicy, creamy and nutty all at the same time, with pistachios, honey and at least 10 spoonfuls of powdered sugar. Overwhelmed and slightly unsettled, I give the sales clerk a flash of a crumbly row of teeth, which he promptly takes as an opportunity to talk me into buying an XXL tin full of the powdery pralines. Ma'amoul the name, proud the price. Off with it.
Autumn 2023, Otto's beauty store; I spray a generous amount of Honor & Glory onto the test strip, no shaking and waiting, just grab the tine - and boom, oh là là Madame! - it brings my mood up a notch. Immediately, the back of my hand, arms and whole jacket are filled up. The employee asks if she can help, no she can't, I can't be helped on several levels at this inglorious time - she finally realizes that. I soak up the fragrance again and float - it's enchanting, addictive! Ma'amoul to spray on. I neither looked for it nor wanted it, but now it's here and I don't want to give it up.
Autumn 2023, Otto's beauty store; I spray a generous amount of Honor & Glory onto the test strip, no shaking and waiting, just grab the tine - and boom, oh là là Madame! - it brings my mood up a notch. Immediately, the back of my hand, arms and whole jacket are filled up. The employee asks if she can help, no she can't, I can't be helped on several levels at this inglorious time - she finally realizes that. I soak up the fragrance again and float - it's enchanting, addictive! Ma'amoul to spray on. I neither looked for it nor wanted it, but now it's here and I don't want to give it up.
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