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Strawberry Letter 2024

6.6 / 10 133 Ratings
A perfume by Phlur for women and men, released in 2024. The scent is fruity-sweet. It is still in production. The perfume is vegan according to the manufacturer.
Pronunciation Compare Vegan
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Main accords

Fruity
Sweet
Synthetic
Fresh
Floral

Fragrance Pyramid

Top Notes Top Notes
French strawberryFrench strawberry Blackcurrant leafBlackcurrant leaf Plum nectarPlum nectar
Heart Notes Heart Notes
Apple blossomApple blossom Red poppyRed poppy Wild lily
Base Notes Base Notes
AmberAmber Tonka beanTonka bean WoodsWoods

Perfumer

Videos
Ratings
Scent
6.6133 Ratings
Longevity
6.884 Ratings
Sillage
6.784 Ratings
Bottle
7.178 Ratings
Value for money
6.464 Ratings
Submitted by Telekinec · last update on 02/10/2026.
Source-backed & verified

Smells similar

What the fragrance is similar to
Strawberry Flirt (Fragrance Mist) by Bath & Body Works
Strawberry Flirt Fragrance Mist
Her Elixir de Parfum by Burberry
Her Elixir de Parfum
Strawberry Spritz (Eau de Parfum Oil) by Sand + Fog
Strawberry Spritz Eau de Parfum Oil
Strawberry Flirt (Eau de Parfum) by Bath & Body Works
Strawberry Flirt Eau de Parfum
No 74 Strawberry Floral (Eau de Parfum) by MIIM.MIIC
No 74 Strawberry Floral Eau de Parfum
Her (Eau de Parfum) by Burberry
Her Eau de Parfum

Reviews

11 in-depth fragrance descriptions
7Scent
DogiCoco

637 Reviews
DogiCoco
DogiCoco
Helpful Review 4  
Sweet strawberry shampoo
To my nose, this is one of those relatively expensive perfumes that smell like a body mist. If I would have tested this blindly, I would have guessed it was by Bath & Body Works or some random drugstore brand.
Which does not mean it's unpleasant, just not really what I'm looking for. The notes make it look more complex and interesting than it really is.

So, what exactly does it smell like? As the name suggests, it's mainly a strawberry scent. Sweet, fresh and fruity with a slightly articial touch. The strawberry note is similar to the one in Burberry Her, but the overall impression is different.
Strawberry Letter is not as dense and heavy, it's more of a shampoo-like scent to me. Beneath the sweetness, it has a clean, almost watery base. The plum note might be the second most dominant besides the strawberry, and it reminds me of that in Britney Spears Midnight Fantasy or VS Pure Seduction - juicy, but too clean to be edible.
I don't smell any of the base notes at all, neither amber nor tonka or woods. I'm surprised there is no white musk listed instead.

As a whole, this scent profile always feels very American to me - I can't really explain it, but European made fruity scents are different. Maybe they try to be more natural and use less of those soapy, musky base notes that make me think of shampoo and bubble bath?

This is a fun scent for those who enjoy fruity fragrances even if they come across a little artificial. It's not a great masterpiece though, and I wouldn't chose it for myself.
0 Comments
AyahPapayah

2 Reviews
AyahPapayah
AyahPapayah
Helpful Review 2  
Pretty and Playful
This one gets a lot of hate in the Fragrantica community and I just don't know why. It's sweet, fruity, playful, sexy yet innocent at the same time. Reminds me of a strawberry flavored lollipop or candy. Despite it being sweet it is not juvenile or cloying. The bottle is basic, but less is more sometimes and I think its an adorable design!
Updated on 03/25/2025
0 Comments
Auraelixir

6 Reviews
Auraelixir
Auraelixir
1  
Nope.
For one millisecond it smells okay. Then it’s hours of headache inducing synthetic smelling strawberry plastic. TikTok hyped this. If you saw a video of someone saying they get stopped on the street for this, DO NOT fall for that. No one asked. I wouldn’t even recommend this to younger perfumer audiences. Children, tweens, teens. Nope, don’t blind buy or believe the hype.
0 Comments
Chrissysmell

37 Reviews
Chrissysmell
Chrissysmell
2  
Addictive deep strawberry
Everytime I go on TikTok, there seems to be so much hype around this fragrance that I thought I wasn't about to fall for. I adore strawberry fragrances, however, most of them are not strawberry enough for me and lean more into generally fruity or floral. In Phlur Strawberry Letter, the strawberry is perfectly showcased and framed by warm base notes. The strawberry note, which is the most important, doesn't get lost or turn generic at all. It's fruity, warm, and addictive; when I spray it on, I can't stop sniffing myself.

Strawberry fragrances can often come off as immature, but Strawberry Letter is sophisticated. It reminds me of Burberry Her Elixir, but richer and more obviously strawberry. It's also less expensive if you're looking for an alternative. It also vaguely reminds me of The Body Shop's Strawberry, but more complex. I think this is a perfect strawberry scent.
0 Comments
Byrehoe

211 Reviews
Byrehoe
Byrehoe
2  
strawberry simulation
High gloss strawberry candy. Juicy sweet plastic, just starting to melt. Dead ringer for the strawberry syrup in a Rita’s Italian ice. Artificial, but not offensive. No strawberries were harmed in the making of this fragrance. I love a good freaky plastic scent and gummy gourmands, but this didn’t really do anything for me. Just a “huh yeah, that smells kinda like strawberry.” As with Mood Ring, it’s the kind of cutie-fruity scent I’d be tickled to get out of flavoured chapstick or a scratch-n-sniff picture book, but nothing I’d yearn to smell like.

Mental Snapshot: After a long day of manning the shaved ice stand, you try to wash all the syrupy residue off. This is what your hands smell like. Don't lick them.

tl;dr: wow babe, you smell like scented marker
0 Comments
More reviews

Statements

43 short views on the fragrance
3 months ago
2
Good sweetness level for me (medium), but very artificial, as I find with many strawberry-forward scents. Longevity is lacking for the cost.
0 Comments
2
Artificial, shrill, squeaky. If you want to smell like a 90s strawberry scented highlighter, you'll find it here. I'm going to wash it off.
0 Comments
2
A grown up strawberry. Fresh fruit at the start, semisweet amber in the dry down. Full bottle worthy.
0 Comments
8 months ago
2
I go back and forth on this one. It smells good, but is extremely synthetic.
0 Comments
9 months ago
2
Expected something earthier, but the strawberry is really sweet and a bit candy-like. Not for me, but it'd be pretty nice on someone else!
0 Comments
1 year ago
2
Was on the hunt for the longest for the perfect Strawberry perfume and finally found it in this bottle.
0 Comments
11 months ago
1
Strawberry, floral, strong. Mature but playful. Slightly sexy even. Like syrup in a champagne glass. Fun for spring.
0 Comments
18 days ago
1
Synthetic strawberry cough medicine.
0 Comments
1
Synthetic. ...I kind of like it? Smells like someone's residual soap / shampoo in the best way.
0 Comments
1 month ago
1
smells like how i felt visiting my grandparents church when i was 10 or so. i lost my grandma last year so the sentiment is comforting.
0 Comments
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