06/24/2023
Omnipotato
90 Reviews
Omnipotato
6
Great scent, bad marketing
There is a weird disconnect between this fragrance and everything surrounding it, including the choice of collaborator, name, bottle, etc.
Groove Xcape (just typing that makes me feel silly, it sounds like a roller-coaster at Six Flags) is a dark, smoky, resinous-woody patchouli fragrance. It gives the impression of a dingy shop that sells energy crystals and tarot cards whose owners use a patchouli-scented incense stick to cover up the weed smell. It's actually not bad, but nothing about it makes sense.
What is Groove Xcape? Is it a groove-scape? Or Groove Escape? Max Casacci's track/EP that was released around the same time is called Urban Groove Scapes. Why is it not called that? Why does the bottle look like it contains an aquatic freshie? How does the dark resinous peppery patchouli represent the "sacredness of sound" or "explore the power of rhythm and scent, transporting the wearer to new, celestial heights"? It's as if they came up with a nice scent, and wanted to collaborate with Max Casacci, and just threw everything together without any care. The name is what throws me off the most. Imagine someone complimenting your scent and asking you what it's called, and you have to say "Groove Xcape." Really embarrassing.
Regardless, I think the scent is great and the rating for some reason is unfairly low on this site. Maybe it's people like me who were expecting something completely different, and confused by the name, bottle, or marketing.
Groove Xcape (just typing that makes me feel silly, it sounds like a roller-coaster at Six Flags) is a dark, smoky, resinous-woody patchouli fragrance. It gives the impression of a dingy shop that sells energy crystals and tarot cards whose owners use a patchouli-scented incense stick to cover up the weed smell. It's actually not bad, but nothing about it makes sense.
What is Groove Xcape? Is it a groove-scape? Or Groove Escape? Max Casacci's track/EP that was released around the same time is called Urban Groove Scapes. Why is it not called that? Why does the bottle look like it contains an aquatic freshie? How does the dark resinous peppery patchouli represent the "sacredness of sound" or "explore the power of rhythm and scent, transporting the wearer to new, celestial heights"? It's as if they came up with a nice scent, and wanted to collaborate with Max Casacci, and just threw everything together without any care. The name is what throws me off the most. Imagine someone complimenting your scent and asking you what it's called, and you have to say "Groove Xcape." Really embarrassing.
Regardless, I think the scent is great and the rating for some reason is unfairly low on this site. Maybe it's people like me who were expecting something completely different, and confused by the name, bottle, or marketing.