This Is Love! pour Lui by Zadig & Voltaire

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This Is Love! pour Lui Zadig & Voltaire 2020

7.2 / 10 219 Ratings

A perfume by Zadig & Voltaire for men, released in 2020. The scent is sweet-woody. It was last marketed by Shiseido Group / Beauté Prestige International.
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Main accords

Sweet

Woody

Fruity

Synthetic

Spicy

Fragrance Notes

Orange blossom

Sandalwood

Bergamot

Perfumer

Nathalie Lorson

Videos

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Ratings

Scent

7.2219 Ratings

Longevity

7.1190 Ratings

Sillage

6.9187 Ratings

Bottle

7.7203 Ratings

Value for money

7.6104 Ratings

Submitted by OPomone, last update on 04/13/2025.

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What the fragrance is similar to

This Is Him!

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Just Rock! pour Lui

This Is Us!

Reviews

9 in-depth fragrance descriptions

01/23/2020

8Scent 6Longevity 6Sillage

Leimbacher
511 Reviews

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Leimbacher

Top Review 15

Pleasant Time Flows By

Zadig & Voltaire answers the decades-old question from Haddaway clearly and strongly - “This Is Love!” is the latest fragrance from the always somewhat conservative-youthful brand, which this time comes across as distinctly more playful and colorful than usual, immediately catching my eye on the shelf. And for that, I am quite grateful.

“This Is Love!” could have come straight out of the 90s, it is an almost classic fruity sandalwood casual scent that combines orange blossom with the creaminess of this particular, slightly oriental wood. Casual, fluffy, light. Sweet, but with restraint. A “Joop Homme Freestyle” could have easily gone in this direction 25 years ago. Young, naive, slim, almost childlike and already bubblegum - but by no means as sugary, chemical, piercing, and synthetic as many other current releases in the men’s sector. Simple, straightforward, effective. A great daytime companion for leisure, for light sports activities, for spring, summer, and autumn. Accessible, but not characterless. Slightly trashy (what from the 90s isn’t?!), but packed with a sympathy and nostalgia and a fun factor that brings a smile to my face, which always seems to have a mischievous grin. Crisp, clear, structured. Not a dead-on tried and cultivated mush. Like a hit shaken out of the sleeve of Mrs. Lorson. Perhaps not a bullseye. But closer than 90% of the other current releases.

Bottle: appealing, pretty, playful. Fabulous color gradient. It caught my eye wonderfully and I really like it, fitting the fragrance very well.
Sillage: not subtle, not overwhelming, the successful middle ground. This also fits the fragrance.
Longevity: with 5-7 hours, you can definitely get a good amount of wear.

Conclusion: a fragrance - uncomplicated and friendly, colorful yet stylish enough, delicious but never too sticky - like they really don’t make anymore. Delightful and probably the most successful of the line for me.

06/02/2021

7Scent 7Longevity 7Sillage

JackRH
11 Reviews

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JackRH

6

The best of the "This is..." pour Lui series

Have now tested all three, This is Him, Rock and Love, and must say quite clearly that this one is the best of the three. Not because he toppt the others by superior durability or sillage - which is namely quite similar good as with the others (H. 7+ hours) - but rather because he is simply the most pleasant.

To that, I have to say that I'm just not a big fan of incense, which is present in all three fragrances, but in This is Love to the slightest extent, leading me to my assessment that it's the "best".

In addition, it comes through the fruity and loosening notes, the basic DNA (we assume here times from This is Him) noticeably loosens up and makes versatiler. In contrast, I find namely the other two very dense and massive appearing, which would make them only in exceptional cases to true everyday fragrances.

Overall, a very nice and pleasant composition - if you like then also incense, because you probably do not get away with the series completely without. But maybe that wants one or the other also not at all...:)

03/19/2020

7.5Scent 8Longevity 8Sillage

J1ndujun
19 Reviews

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J1ndujun

Helpful Review 2

Double-Edged Sword

With my last order, I intentionally included a sample of "This is Love!" because it made a good first impression on me at the perfume shop, and I wanted to confirm that, as it is definitely affordable. Admittedly, I have almost no experience with fragrances from Zadig & Voltaire, so I approach the evaluation of this scent very naively.

My personal wish is for an affordable, fresh, and masculine scent for everyday use. This fragrance achieves that for about half of its longevity, which is why "This is Love!" is a double-edged sword for me.

I find the opening magnificent, as the blend of bergamot and orange blossom makes the scent truly wonderfully fresh, fruity, and slightly bitter. For the first 2 hours, I can't keep my nose away from this fragrance! Wearing this perfume makes me feel grown-up, masculine, mature, and in the midst of life. Like a confident man, perhaps in a suit, who knows what he wants. It comes across as attractive and sexy, not too sweet and not too bitter. Honestly, if this scent could stay as it is, I would have bought the bottle immediately.

Regarding sillage and longevity, I cannot agree with the current rating of about 7. For testing purposes, I had 4 fragrances distributed on my arms (Yes, I know, sounds crazy, but you know how it is...). On my left wrist, I had the Eau de Toilette from Issey Miyake "L'eau D'Issey Pour Homme," on my right wrist "This is Love!", on my right forearm the EDP "Sauvage" by Dior, and I was currently wearing "Spicebomb" by Viktor&Rolf. So, I had a really good comparison between the individual fragrances throughout the day. To my absolute surprise, "This is Love!" seems to project a gigantic sillage on my skin, which is still noticeably present after several hours. I kept catching myself wondering what this incredible woody note was that overshadowed all the other fragrances.

That is then the second side of the sword, as the scent, after a magnificent opening with hourly growth, transitions into a mix of musty-orange garden center full of wooden planks. I have read several times that many find this scent "stinky" after a while, and I can guess why. I don't think it stinks, but if you, like me, are excited about the opening and have gotten used to it, then you might be almost disgusted by the progression of the drydown, as nothing fresh remains. The sandalwood overpowers the bergamot and envelops the orange, standing in front of it like a bodyguard; I can’t describe it any other way. I find that really unfortunate because the scent has huge potential. Maybe another fragrance from Zadig & Voltaire can win me over. This one is "always trying" but ultimately not my cup of tea after the drydown. Still, I am torn because the opening excites me so much!

04/13/2021

7.5Scent 10Longevity 6Sillage

Sunnyvibes
3 Reviews

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Sunnyvibes

3

Outside hm, inside mhhh

My boyfriend has been wearing this scent for a while now and it's perfect for all the uncomplicated daytime activities. He has already received some compliments on the fragrance, most of course from me :D
I love this fragrance. What's the best way to describe it. The scent is fresh and light, it smells like a nice, high quality and fresh men's shower gel. It doesn't smell too overbearing, not too engaging and most importantly it doesn't smell like attention seeking. I don't know if you know what I mean, but when I smell acqua die gio, I immediately think of an obnoxious personality who is slightly egotistical and likes to be the center of attention.
And this is love, to me, is the opposite.
It develops a bit woodier after the very fresh opening, still fresh and still masculine.
To me, at no point does the fragrance smell musty or unpleasant. He is simply composed, but for that you are also surprised by no funny scent. He smells fresh, masculine and slightly woody from start to finish.
Sillage is not outstanding, which I personally find good. You smell the scent just when you are close to the person and hug them, but it does not suffocate the whole room.
The durability is outstanding for the price range I smell the scent unlied still the next day on the skin. The certainly holds 10 hours +.
All in all, an incredible fresh and masculine fragrance. The price is mega and for me therefore definitely a blind purchase candidate.
The only negative for me is the bottle, which I find ugly and cheap but what the hell. The fragrance you smell all day and the bottle you see for 30 sec

04/22/2021

8.5Scent 9Longevity 8Sillage

Yankee
9 Reviews

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Yankee

3

Fresh, smoky and very pleasant - clear favorite

Smells in my opinion like "This is Him!" with a fresh fruity note - totally pleasant, soothing and definitely a fragrance with character. Also the flacon stands out clearly, is an eye-catcher and is in my collection always pretty far in front. Am only thereby also become aware of the fragrance to be honest :D

Due to the sweet incense note, I would recommend the fragrance but rather as an autumn / winter fragrance. Wear it nevertheless from time to time in everyday life and in the home office, simply because I find the scent really pleasant. Sillage and durability top, similar to many other Z&V fragrances.

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