This Is Love! pour Lui Zadig & Voltaire 2020

This Is Love! pour Lui by Zadig & Voltaire

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7.2 / 10 177 Ratings

This Is Love! pour Lui is a perfume by Zadig & Voltaire for men and was released in 2020. The scent is sweet-woody. It was last marketed by Shiseido Group / Beauté Prestige International.

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Main accords

Sweet

Woody

Fruity

Synthetic

Spicy

Fragrance Notes

Orange blossom

Sandalwood

Bergamot

Perfumer

Nathalie Lorson

Videos

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Ratings

Scent

7.2177 Ratings

Longevity

7.1151 Ratings

Sillage

6.9149 Ratings

Bottle

7.7165 Ratings

Value for money

7.868 Ratings

Submitted by OPomone, last update on 22.09.2023.

Reviews

8 in-depth fragrance descriptions

01/23/2020

8
Bottle 6
Sillage 6
Longevity 8
Scent

Leimbacher

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Leimbacher

Top Review 15

Pleasant time elapsed

Zadig & Voltaire answers Haddaway's decades-old question clearly and strongly - "This Is Love!" is the latest fragrance from the always somewhat conservative and youthful brand, which this time comes across as much more playful and colourful than usual, and immediately caught my eye on the shelf. And for that I am very grateful.

"This Is Love!" could come straight out of the 90s, is an almost classic fruity sandalwood reveler that combines orange blossom with the creaminess of this special, slightly oriental wood. Loose, fluffy, light. Cute, but reserved. A "Joop Homme Freestyle" could have easily gone in this direction 25 years ago. Young, naive, slim, almost childlike and already bubblegum - but by far not as sugary, chemical, pungent and synthetic as many of today's new releases in the male sector. Simple, easy, effective. A great daytime companion for leisure, for light sports activities, for spring, summer and autumn. Accessible, but not characterless. Slightly trashy (what from the 90s isn't that?!), but loaded with a sympathy and nostalgia and a fun factor, which brings a smile to my face, which itself felt always has a mischievous one on its lips. Crisp, clear, structured. No mud tried and bred to death. Like a hit shaken out of Mrs Lorson's sleeve. Maybe not a bull's-eye. But closer than 90% of the other current releases.

Flacon: attractive, pretty, playful. Excellent color gradient. Stabbed me in the eye and I like it, matching the scent, really good.
Sillage: not discreet, not bombastic, the successful middle. This also matches the scent again.
Durability: with 5-7 hours you can already start something good.

Conclusion: a fragrance - uncomplicated and friendly, colourful and yet stylish enough, delicious but never too sticky - as it is actually no longer made. Pleasing and for me probably the most successful of the series

06/02/2021

8
Pricing 9
Bottle 7
Sillage 7
Longevity 7
Scent

JackRH

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JackRH

The best of the "This is..." pour Lui series

Have now tested all three, This is Him, Rock and Love, and must say quite clearly that this one is the best of the three. Not because he toppt the others by superior durability or sillage - which is namely quite similar good as with the others (H. 7+ hours) - but rather because he is simply the most pleasant.

To that, I have to say that I'm just not a big fan of incense, which is present in all three fragrances, but in This is Love to the slightest extent, leading me to my assessment that it's the "best".

In addition, it comes through the fruity and loosening notes, the basic DNA (we assume here times from This is Him) noticeably loosens up and makes versatiler. In contrast, I find namely the other two very dense and massive appearing, which would make them only in exceptional cases to true everyday fragrances.

Overall, a very nice and pleasant composition - if you like then also incense, because you probably do not get away with the series completely without. But maybe that wants one or the other also not at all...:)

03/19/2020

8
Bottle 8
Sillage 8
Longevity 7.5
Scent

J1ndujun

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J1ndujun

Helpful Review 2

Double-edged sword

With my last order, I had a sample of "This is Love!" deliberately wrapped up, because it made a good first impression on me in the perfumery and I wanted to have it confirmed, because it is definitely cheap. Admittedly, I have almost no experience with fragrances from Zadig & Voltaire, so I'm going to evaluate the fragrance very virgin.

My personal wish is an inexpensive, fresh and masculine fragrance for everyday life. This fragrance here does that for about half of its shelf life, which is why "This is Love!" is a double-edged sword for me.

I think the start is terrific, because the mixture of bergamot and orange blossom makes the fragrance really wonderfully fresh, fruity and a bit tart. The first 2 hours I can't keep my nose away from this scent! Wearing this perfume I feel adult, masculine, mature, in the middle of life. As a self-confident man, especially with a suit, who knows what he wants. He looks attractive and sexy, not too sweet and not too bitter. I'm honest, if this scent would stay like this, I would have gotten the bottle right away.

Regarding sillage and durability I cannot agree with the current rating of about 7. For testing purposes I had spread 4 scents on my arms (Yes I know, sounds crazy, but you know this one...). On the back of my left hand I had the Eau de Toilette by Issey Miyake "L'eau D'Issey Pour Homme", on my right hand "This is Love!", on my right forearm I had the EDP "Sauvage" by Dior and currently I was wearing "Spicebomb" by Viktor&Rolf. So I had a really good comparison between the different scents all day long. To my absolute surprise "This is Love!" apparently projects a gigantic sillage on my skin, which is still clearly perceptible after several hours. Again and again I caught myself thinking about what produces this incredible wood note that overshadows all the other scents.

This is then the second side of the sword, as the fragrance, after a grandiose opening with hourly growth, turns into a mixture of musty-orange horticultural market full of wooden planks. I have read several times that many people find this scent "stinky" after a while and I can guess why. I don't think it stinks, but if you, like me, are excited about the start and have got used to it with your nose, you will be almost disgusted by the course of the drydown, because nothing is fresh anymore. The sandalwood displaces the bergamot and encloses the orange and stands in front of it like a bodyguard, I can't describe it any other way. I think that's a real pity, because the fragrance has enormous potential. Maybe another fragrance from Zadig & Voltaire can get me around the bend. This one is "always trying" but in the end not my cup of tea ;)

04/13/2021

9
Pricing 2
Bottle 6
Sillage 10
Longevity 7.5
Scent

Sunnyvibes

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Sunnyvibes

Outside hm, inside mhhh

My boyfriend has been wearing this scent for a while now and it's perfect for all the uncomplicated daytime activities. He has already received some compliments on the fragrance, most of course from me :D
I love this fragrance. What's the best way to describe it. The scent is fresh and light, it smells like a nice, high quality and fresh men's shower gel. It doesn't smell too overbearing, not too engaging and most importantly it doesn't smell like attention seeking. I don't know if you know what I mean, but when I smell acqua die gio, I immediately think of an obnoxious personality who is slightly egotistical and likes to be the center of attention.
And this is love, to me, is the opposite.
It develops a bit woodier after the very fresh opening, still fresh and still masculine.
To me, at no point does the fragrance smell musty or unpleasant. He is simply composed, but for that you are also surprised by no funny scent. He smells fresh, masculine and slightly woody from start to finish.
Sillage is not outstanding, which I personally find good. You smell the scent just when you are close to the person and hug them, but it does not suffocate the whole room.
The durability is outstanding for the price range I smell the scent unlied still the next day on the skin. The certainly holds 10 hours +.
All in all, an incredible fresh and masculine fragrance. The price is mega and for me therefore definitely a blind purchase candidate.
The only negative for me is the bottle, which I find ugly and cheap but what the hell. The fragrance you smell all day and the bottle you see for 30 sec

04/08/2020

6
Bottle 6
Sillage 7
Longevity 7
Scent

Tommyxxl

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Tommyxxl

Great start, but a musty finish...

The beginning of this fragrance is very pleasant. The top note is slightly sweet, but still reserved and not obtrusive. The heart note becomes slightly smoky (also very pleasant), which then quickly turns into a musty, musty woody note.

I think it's a real pity that the scent has taken such a course on my skin. Because I believe that if the opening had continued as it started, it would have had a lot of potential in the overall picture.

Conclusion:
The start of the fragrance is really very pleasant, but that's all there is to it. The shelf life and the sillage are ok, but also not particularly. Nevertheless it is a pity, because it starts so great.

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