This Is Him! Burning Love by Zadig & Voltaire

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This Is Him! Burning Love Zadig & Voltaire 2025

7.8 / 10 46 Ratings

A new and limited perfume by Zadig & Voltaire for men, released in 2025. The scent is fruity-sweet. It is being marketed by Shiseido Group / Beauté Prestige International.
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Main accords

Fruity

Sweet

Spicy

Citrus

Woody

Fragrance Pyramid

Top Notes

Rum

Grapefruit Orange

Orange

Heart Notes

Vanilla

Base Notes

Amberwood

Patchouli

Perfumers

Nathalie Lorson, DSM-Firmenich

Ratings

Scent

7.846 Ratings

Longevity

7.537 Ratings

Sillage

7.037 Ratings

Bottle

7.444 Ratings

Value for money

7.634 Ratings

Submitted by Spl3xx, last update on 10/11/2025.

Smells similar

What the fragrance is similar to

This Is Him!

Layton

Reviews

2 in-depth fragrance descriptions

10/11/2025

10Scent 8Longevity 7Sillage

patchouli161
2 Reviews

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patchouli161

1

It's a shame it's only a Limited Edition

I am generally a big fan of Z&V fragrances. However, this one has particularly caught my attention. In the opening, it is mega fruity and sweet. (The first few minutes are almost a bit too sweet) But fortunately, that fades quickly, without losing the orange. It recedes a bit into the background as it develops, but is always present. In the end, you really wear a pleasant, warm, vanilla, woody base with a hint of the initially very prominent orange. In my opinion, it's a really well-executed fragrance. Even though it doesn't look like it, I really hope it has a chance to stay in the lineup.

07/24/2025

8.5Scent 6Longevity 6Sillage

Tbk1998
46 Reviews

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Tbk1998

9

Tested in the perfumery, captivated for hours, and convinced to buy: a strong flanker!

So far, I haven't had any of the This Is Him! flankers in my collection. I know them all from countless tests, but none have ever fully captivated me. When I heard about this one, my curiosity was accordingly limited.

Then I went on vacation, entered a perfumery, and saw it. I picked it up and thought: this bottle has something. I sprayed it on. Ten minutes later, I kept bringing my nose to my arm. That didn't change throughout the day. And it became clear to me: Burning Love is one of the (few) releases this year that really grabs me.

But it's not due to the complexity of this scent. Niche lovers would probably turn up their noses at the DNA. However, it is a refreshing contribution for summer, because anyone can do bitter citrus notes. Since the German summer is often cooler or at least more humid in the evenings, you also need fragrances for this climatic condition. And I think this flanker hits that nail on the head.

It opens sweet-fresh with a blend of citrus and vanilla notes. Especially in the first hour, it has something unexpected about it, as it is not a pure freshie; it is deeper due to the sweetness. After this hour, the sillage diminishes a bit, but then the sweeter notes take over. Citrus is only present in the background, while it becomes creamy sweet, slightly ambered. This is never over the top, always subtle, and - when applied correctly - simply wonderfully light for going out on a not-too-hot summer evening.

The thing is an EdT, and it behaves accordingly. It is perceptible for 6-8 hours and then eventually fades away. But that only makes it even more what I consider it to be: an almost perfect fragrance for (German) summer evenings.