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Hero Parfum Burberry 2024

7.5 / 10 215 Ratings

A new perfume by Burberry for men, released in 2024. The scent is woody-sweet. It is being marketed by Coty.
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Main accords

Woody

Sweet

Spicy

Creamy

Synthetic

Fragrance Notes

Cedarwood

Amyris

Cypriol

Perfumer

Aurélien Guichard

Videos

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Ratings

Scent

7.5215 Ratings

Longevity

7.7187 Ratings

Sillage

7.3185 Ratings

Bottle

7.3180 Ratings

Value for money

7.2164 Ratings

Submitted by Spl3xx, last update on 10/30/2025.

Interesting Facts

The face of the advertising campaign is American actor Adam Driver.

Smells similar

What the fragrance is similar to

Hero Eau de Parfum

Gris Charnel Extrait

Hero Parfum Intense

K Eau de Parfum Intense

Amyris Homme Extrait de Parfum

Reflection 45

Reviews

8 in-depth fragrance descriptions

08/02/2024

5.5Scent 9Longevity 8Sillage

AdrianPapaki
85 Reviews

AdrianPapaki

2

Ruining the series

The OG was a start of a new dna potential, woody, green generic but pleasing.
The edp was a miss of the dna, but its a nice resinous frag that's wonderful for cold evenings.
THIS? this is fruity?? I get some weird sweetness and I cant pinpoint to what it is, it was such a nice line but Burberry had to jump on the hype train of weirdly sweet "AmBeRwOoDy" fragrances. not my cup of tea at all.

01/10/2025

8Scent 10Longevity 9Sillage

Deadnose
2 Reviews

Deadnose

Clearly designed to be as all-purpose as possible

The opening starts off with an extremely sweet balsamic (amyris) for about five to ten minutes. Try to ignore this part and don't judge the fragrance on the opening. After this time it turns into a sort of cedar-pine amalgam (hints at pine but is not pine, it is drydown of amyris/elemi) for the remainder of the fragrance (which is a very very long time).

In summary a linear balsamic cedar with the cypriol providing a earthy-smoky characteristic (hinting at incense but not incense). Hints at pine, is not pine. Hints at incense, is not incense. Should be totally cedar, but the other stuff mutes the cedar so it's not fully cedar and makes it much sweeter than cedar would normally be. It stays middle-of-the-road so as to not offend the young male testing panel with too sharp a smell of any one thing. Trying to formulate something that pleases most people leads to mediocrity but I do have to say, it smells really good. I don't love it, but I do like it a lot (wearing it right now as I write this review).

The overall vibe is sweet-woody with just a hint of earthiness—admittedly a bit cloying at times

Bottle: Though it looks basic it has a build and finishing touches where in comparison other maisons simply fail: the base is bottom-heavy and trapezoidal-shaped which prevents tipping (yes!), the bottle can be picked up by the cap because the magnet is very strong, the glass is tinted and not just a colour painted over clear glass which chips over time. Sprayer is outstanding. Minimalistic but very functional and gets high marks from me.

I don't apply fragrances as "dumb reach" ever - there's always some thinking that goes into spraying something that resonates with the mood I'm in...but I can totally understand this as such a class of fragrance. You can wear this anywhere and you're practically guaranteed that you'll smell great, though I would stay that it's perhaps a bit loud for the office unless you spray your chest and it's under a closed dress shirt (a male strip dancer could wear this bare chested and that would work—I suppose if you have a job where you stroll around with an unbuttoned shirt bare-chested then essentially any fragrance will do lol).

Very long lasting, absolutely linear after the first ten minutes, I would agree that the smell leans towards basic...but a basic with indisputable quality a notch above. Long lasting parfum that is *actually* a parfum (lasts all day). There's only one gripe: the price.

MSRP $183 USD for a 100ml? $220 for a refill? You're competing with other western houses that I would argue produce more memorable fragrances, and let's not forget the middle eastern houses that make fragrances for under $50 that are very nearly always nuclear in strength (which make both memorable and/or dumb-reach fragrances). You're competing with designer (dumb-reach) and competing with grey-market niche (price). I don't see the market for this at this price...but I've witnessed the younger generation (the ones that say they're always broke, mind you) drop $30 for a coffee and a bagel when the coffee shop also functions as a cool hangout spot...and this is marketed towards them. This is an under-40 fragrance which corresponds to the new street-urban demographic Burberry now tries to reach (look up the music video "FKA twigs papi bones" to get a feel for what I'm talking about)—serving a proper rejoinder to something like Creed Aventus. Someone who wants to smell great but pays extra to say they wear "Burberry," because the brand has cachet within their social circle as it signals you have disposable income to buy something that expensive.

I'm not in that circle and I find it is sweet in a very youthful kind of way and thus out of place for me...but begrudgingly I cannot deny that price aside if a younger person wore this I'd think they'd smell great.

05/31/2024

6.5Scent 8Longevity 7Sillage

Tracershy
121 Reviews

Tracershy

1

Too Generic

I don't know any other fragrances from this series, I was never interested in any Hero from Burberry, but I received a sample of Hero Parfum for purchase. What can you say about this fragrance? It is definitely very masculine, the beginning is a strong kick of cedar, the opening is quite sharp. Then the cedar is mixed with slightly sweet cypriol. The composition smoothes out, becomes woody, resinous, a bit smoky, and sometimes a slightly dill note appears. It's not a bad scent, but it seemed generic and didn't impress me much. Typically mainstream, heavier men's perfumes. Quite boring.

06/30/2025

7.5Scent 6Longevity 7Sillage

Adrijus
11 Reviews

Adrijus

1

Sehr künstlicher Holz/Natur Geruch

Erst fand ich den Duft sehr toll weil er anders als der Rest war, jedoch hab ich das nach hälfte der Flasche wieder verkauft weil es einfach nach sehr künstlichen Zucker gerochen hat. Ich kann es schwer beschreiben aber der ist irgendwann nicht mehr ganz klar bzw man weiss nicht mehr wonach man riecht. Zwar hält der Duft gut aber für mich war es nach einer weile nichts.

11/04/2024

8Scent 8Longevity 7Sillage

MJ1111
10 Reviews

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MJ1111

2

Exactly what you expect... And a little more!

This fragrance offers exactly what you expect from it for a change! A woody, sweet scent more suited for cold days. I received it as a gift from my girlfriend and was convinced. At first, it was almost too "masculine" for me, but over the course of the day, it matures into a very pleasantly sweet, creamy/woody note. It's not a fragrance that requires a lot of courage, but it's also not one that stands for boredom. A special olfactory experience if you enjoy this particular "spice." However, I would also say it's more of a scent that you can't or shouldn't wear every day. The weather and the occasion should match, then it won't disappoint you!

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