Hero Parfum 2024

Hero Parfum by Burberry
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7.5 / 10 194 Ratings
A new perfume by Burberry for men, released in 2024. The scent is woody-sweet. It is being marketed by Coty.
Pronunciation
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Main accords

Woody
Sweet
Spicy
Creamy
Synthetic

Fragrance Notes

CedarwoodCedarwood AmyrisAmyris CypriolCypriol

Perfumer

Videos
Ratings
Scent
7.5194 Ratings
Longevity
7.8168 Ratings
Sillage
7.3167 Ratings
Bottle
7.3165 Ratings
Value for money
7.2148 Ratings
Submitted by Spl3xx, last update on 07/15/2025.
Interesting Facts
The face of the advertising campaign is American actor Adam Driver.

Smells similar

What the fragrance is similar to
Hero (Eau de Parfum) by Burberry
Hero Eau de Parfum
Amyris Homme (Extrait de Parfum) by Maison Francis Kurkdjian
Amyris Homme Extrait de Parfum
K (Eau de Parfum Intense) by Dolce & Gabbana
K Eau de Parfum Intense
Hero Parfum Intense by Burberry
Hero Parfum Intense
Reflection 45 by Amouage
Reflection 45

Reviews

9 in-depth fragrance descriptions
6
Pricing
5
Bottle
8
Sillage
9
Longevity
5.5
Scent
AdrianPapaki

72 Reviews
AdrianPapaki
AdrianPapaki
2  
Ruining the series
The OG was a start of a new dna potential, woody, green generic but pleasing.
The edp was a miss of the dna, but its a nice resinous frag that's wonderful for cold evenings.
THIS? this is fruity?? I get some weird sweetness and I cant pinpoint to what it is, it was such a nice line but Burberry had to jump on the hype train of weirdly sweet "AmBeRwOoDy" fragrances. not my cup of tea at all.
0 Comments
7
Bottle
7
Sillage
8
Longevity
6.5
Scent
Tracershy

121 Reviews
Tracershy
Tracershy
1  
Too Generic
I don't know any other fragrances from this series, I was never interested in any Hero from Burberry, but I received a sample of Hero Parfum for purchase. What can you say about this fragrance? It is definitely very masculine, the beginning is a strong kick of cedar, the opening is quite sharp. Then the cedar is mixed with slightly sweet cypriol. The composition smoothes out, becomes woody, resinous, a bit smoky, and sometimes a slightly dill note appears. It's not a bad scent, but it seemed generic and didn't impress me much. Typically mainstream, heavier men's perfumes. Quite boring.
0 Comments
4
Pricing
7
Bottle
9
Sillage
10
Longevity
8
Scent
Deadnose

2 Reviews
Deadnose
Deadnose
1  
Clearly designed to be as all-purpose as possible
The opening starts off with an extremely sweet balsamic (amyris) for about five to ten minutes. Try to ignore this part and don't judge the fragrance on the opening. After this time it turns into a sort of cedar-pine amalgam (hints at pine but is not pine, it is drydown of amyris/elemi) for the remainder of the fragrance (which is a very very long time).

In summary a linear balsamic cedar with the cypriol providing a earthy-smoky characteristic (hinting at incense but not incense). Hints at pine, is not pine. Hints at incense, is not incense. Should be totally cedar, but the other stuff mutes the cedar so it's not fully cedar and makes it much sweeter than cedar would normally be. It stays middle-of-the-road so as to not offend the young male testing panel with too sharp a smell of any one thing. Trying to formulate something that pleases most people leads to mediocrity but I do have to say, it smells really good. I don't love it, but I do like it a lot (wearing it right now as I write this review).

The overall vibe is sweet-woody with just a hint of earthiness—admittedly a bit cloying at times

Bottle: Though it looks basic it has a build and finishing touches where in comparison other maisons simply fail: the base is bottom-heavy and trapezoidal-shaped which prevents tipping (yes!), the bottle can be picked up by the cap because the magnet is very strong, the glass is tinted and not just a colour painted over clear glass which chips over time. Sprayer is outstanding. Minimalistic but very functional and gets high marks from me.

I don't apply fragrances as "dumb reach" ever - there's always some thinking that goes into spraying something that resonates with the mood I'm in...but I can totally understand this as such a class of fragrance. You can wear this anywhere and you're practically guaranteed that you'll smell great, though I would stay that it's perhaps a bit loud for the office unless you spray your chest and it's under a closed dress shirt (a male strip dancer could wear this bare chested and that would work—I suppose if you have a job where you stroll around with an unbuttoned shirt bare-chested then essentially any fragrance will do lol).

Very long lasting, absolutely linear after the first ten minutes, I would agree that the smell leans towards basic...but a basic with indisputable quality a notch above. Long lasting parfum that is *actually* a parfum (lasts all day). There's only one gripe: the price.

MSRP $183 USD for a 100ml? $220 for a refill? You're competing with other western houses that I would argue produce more memorable fragrances, and let's not forget the middle eastern houses that make fragrances for under $50 that are very nearly always nuclear in strength (which make both memorable and/or dumb-reach fragrances). You're competing with designer (dumb-reach) and competing with grey-market niche (price). I don't see the market for this at this price...but I've witnessed the younger generation (the ones that say they're always broke, mind you) drop $30 for a coffee and a bagel when the coffee shop also functions as a cool hangout spot...and this is marketed towards them. This is an under-40 fragrance which corresponds to the new street-urban demographic Burberry now tries to reach (look up the music video "FKA twigs papi bones" to get a feel for what I'm talking about)—serving a proper rejoinder to something like Creed Aventus. Someone who wants to smell great but pays extra to say they wear "Burberry," because the brand has cachet within their social circle as it signals you have disposable income to buy something that expensive.

I'm not in that circle and I find it is sweet in a very youthful kind of way and thus out of place for me...but begrudgingly I cannot deny that price aside if a younger person wore this I'd think they'd smell great.
0 Comments
9
Pricing
6
Bottle
7
Sillage
6
Longevity
7.5
Scent
Adrijus

12 Reviews
Adrijus
Adrijus
1  
Sehr künstlicher Holz/Natur Geruch
Erst fand ich den Duft sehr toll weil er anders als der Rest war, jedoch hab ich das nach hälfte der Flasche wieder verkauft weil es einfach nach sehr künstlichen Zucker gerochen hat. Ich kann es schwer beschreiben aber der ist irgendwann nicht mehr ganz klar bzw man weiss nicht mehr wonach man riecht. Zwar hält der Duft gut aber für mich war es nach einer weile nichts.
0 Comments
8
Pricing
7
Bottle
7
Sillage
8
Longevity
8
Scent
MJ1111

7 Reviews
Translated Show original Show translation
MJ1111
MJ1111
2  
Exactly what you expect... And a little more!
For a change, this fragrance offers exactly what you would expect from it! A woody, sweet fragrance more for cold days. I received it as a gift from my girlfriend and was won over. It's almost too "masculine" for me at the beginning, but it matures over the course of the day into a very pleasantly sweet, creamy/woody note. Not a fragrance that requires a lot of courage, but also not one that stands for boredom. A special fragrance experience if you like this particular "spice". But I would also say it's a fragrance that you can't or shouldn't wear every day. The weather and the occasion should be right, then it won't disappoint you!
0 Comments
More reviews

Statements

3 short views on the fragrance
DPArtistDPArtist 6 months ago
8
Bottle
7
Sillage
9
Longevity
9
Scent
A rich woody scent which has different facets, sweet (ish), fresh, dark, leathery, spicy, sharp, smooth, modern but not juvenile. Superb.
0 Comments
DeadnoseDeadnose 7 months ago
7
Bottle
9
Sillage
10
Longevity
8
Scent
▲/M5 Youthful everyday all-purpose dumb-reach, sweet in a non-vanillic way. Extraordinary performance/quality but the epitome of overpriced.
0 Comments
AdrianPapakiAdrianPapaki 11 months ago
5
Bottle
8
Sillage
9
Longevity
5.5
Scent
It's a very designer-y sweet almost too sweet scent, I don't get any of the notes. Just sugar, not worth the retail price.
0 Comments

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