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Notes10/25/2018
Konsalik
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Konsalik
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RTL 16:00: "Fraud cases" (A case study)
It's not like I believe advertising. And who says they do? One is hard-boiled and only too gladly presents oneself as narrow-mindedly unimpressible (even if one admits with a wink with increasing maturity and introspection ability that of course this is not the case). Nevertheless, and precisely for this reason, it is certainly good and right to make grossly misleading advertising, the smooth fraud with words as such to identify. If this does not happen regularly, the deception will at some point no longer be seen through as such, the reversal and decoring of the meaning of the word will be tacitly recognized as such ("This is how it is.") with the side effect that even the next generation no longer knows what the content originally underlying the words was, the semantic core.
Fraud is now ubiquitous, not least in the perfume industry. And by this I don't mean the basically ingeniously executed idea of the late eighties to project something odourless or olfactory badly catchable like water or the ocean with clever tricks, so to speak via detours into the user's imagination. This is the origin of creative arts and crafts, such as the thunderbolt in the theatre, which is produced with the help of metal plates. Nothing to complain about. What I mean is the corruption of the primary perception of (younger) buyers.
Diesel writes about Only The Brave on the test box: "A luminous punch of leather warmed up by a blend of amber and woods". That's just a lie. The initial "punch" is punch. Mandarin champagne. "Puff!" The amber note shy and pale, not identifying the wood as such. Only this plastic-like, almost metallic piercing, which is accepted almost without contradiction as a "wood note", is present, which always occupies my palate with furry smells (one knows the substances responsible for it). There are numerous fragrances that in turn prove that things can be much better. At the same time, a peel of pepper enhances the impression of watery, hollowed out and weakness that is present in all penetrance
I am not concerned in this criticism with defending outdated chains of associations with regard to ideas of masculinity (anyone who knows my other reviews knows that I don't care about them). Nevertheless, I'd like to note that the part of Only The Brave that has substance (The "Punch" in the top note) would go better with a ladies', no, girls' perfume - and not even badly. Would one of the famous beauty bloggers launch her own perfume: The top note would have its place there. So it's all about the deception and the confusion in my mind: Nothing smells like leather, amber or wood. Not even in the beginning. And if the idea of mandarin champagne and anaemia can be combined and marketed with "braveness", brass knuckles and street credibility, the cultural pessimist comes up in me despite all the above limitations. I hope they'll forgive me.
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