Emporio Armani - Because It's You by Giorgio Armani

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Emporio Armani - Because It's You Giorgio Armani 2017

6.8 / 10 299 Ratings

A perfume by Giorgio Armani for women, released in 2017. The scent is sweet-fruity. It is being marketed by L'Oréal.
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Main accords

Sweet

Fruity

Floral

Synthetic

Gourmand

Fragrance Pyramid

Top Notes

Raspberry

Neroli

Heart Notes

Rose absolute

Base Notes

Vanilla

White musk

Patchouli

Perfumers

Anne Flipo, IFF (International Flavors & Fragrances)

Ratings

Scent

6.8299 Ratings

Longevity

7.3245 Ratings

Sillage

7.1247 Ratings

Bottle

7.0260 Ratings

Value for money

7.397 Ratings

Submitted by Franfan20, last update on 07/29/2025.

Interesting Facts

Inspired by Giorgio Armani's own personal love story with Sergio Galeotti, the advertising campaign, starring Matilda Lutz and James Jagger, is filmed by French director Fabien Constant.

Smells similar

What the fragrance is similar to

Mon Paris Eau de Parfum

Your Touch for Woman

Proud of You for Women

Coach (2016) Eau de Parfum

Emporio Armani - Stronger With You

Chantal Thomass (Gold)

Reviews

16 in-depth fragrance descriptions

07/20/2018

10Scent 8Longevity 8Sillage

Lockon
34 Reviews

Lockon

Helpful Review 1

Must have.

It's very lovely borderline gourmand candy scent.
I made my girlfriend buy this fragrance for herself.
So I can smell it on her.
Again it's a very lovely scent.
Simple, clean, sweet and long lasting.
If your meeting someone for the first time ladies.
Wear this sexy beast. And spray this on your girlfriend/boyfriends or casual hookups bed.
And they will keep thinking of you.
I used six sprays...both wrist, back & front of my neck, chest, and front of my shirt.

Will I buy this again? Yes.

What's the strength of this? EDP.

Does this fragrance enter BEAST MODE, good, just okay or weak sauce at best? Good.

Can you use it as a unisex scent? Yes.

Am I willing to trade this fragrance? Yes.

Should You Skip It, Sample It First or Blind Buy It? Sample it first. But if you love Raspberries(Candy or fruit), then blind buy this.

Is it the old, new formulation? New.

What's its availability; in production, limited edition or discontinued? In production.

SKU Number: 3605522041967
Batch Number: Unknown (Production Date: Unknown)

Age: 21+
From: Boscovs
Size: 3ML
Scent: 5/5 (Lovely).
Value: 5/5 (free).
Sillage: 5/5 (Five feet).
Longevity: 5/5 (Eight hours plus).
Creativity: 5/5 (Sweet, fruity, musky).
Projection: 5/5 (Two hours & a half).
Versatility: 5/5 (Anytime & Anywhere).
Compliments: 3.25/5 (Okay).

Until next time, I'll catch you on the flipside.

04/09/2018

7.5Scent 8Longevity 7Sillage

Jazzy76
320 Reviews

Jazzy76

A Joyous fragrance

"it's you
Nobody has to tell me so
It's you, it's you, you're the angel sent from heaven above"
these are the lyrics of the refrain of "It's you", a lovely song written and performed by Stevie Wonder and contained in the "Woman in red" movie soundtrack. a cult of the Eighties. I love so much this joyous and romantic song and these lyrics came to my mind the moment I sprayed this new scent by Giorgio Armani.
I tested a few hours ago and I loved it immediately: it's young, easy to wear, fruity-fizzy with a gourmand touch. The raspberry notes are noticeable, while the patchouly is only a soft and warm touch at the base and doesn't cover the fruity-floral bouquet.
It's a basic but classy perfume, just like a t-shirt and a pair of skinny jeans signed Emporio Armani.
last but not least, the simple but very refined bottle , squared with blunt edges and with a nice silver cap.
The price is high, but the sillage is quite good as well as the longevity.
Otherwise, if you 're searching for something quite similar but low cost and with a more evanescent sillage, try "Fruity" by Zara.The result won't be the same, of course, but the bouquet is quite similar.

05/08/2025

Anne2608
7 Reviews

Anne2608

1

Geht immer!!

Perfekter Sommer oder Frühlings Duft. Süß und Fruchtig aber trotzdem erwachsen. Erinnert mich etwas an einen lychee Hugo und hält auch gut. Habe schon viele Komplimente dafür bekommen! Hat auch etwas sauberes an sich und ist einfach ein super gute Laune Duft den man immer ohne groß zu überlegen verwenden kann.

11/21/2018

4Scent 6Longevity 5Sillage

Gold
726 Reviews

Translated · Show original

Gold

Top Review 48

Because I wonder... or something. Yes?!

Good morning, you at Armani. Or bonjour at L'Oréal. Or hello, shareholders at Nestlé. After all, you own 25 percent of L'Oréal. And they own Armani.
First of all, what is this?
'Because it's you.'
Why English? Because "Si Numero Due" sounds silly, of course.
Because everyone understands the "because you are it".
'Oh, Chantal, I give you this fruity floral because you are worth it to me...'

Old slogan from L'Oréal: because you are worth it...

Because it's you - and not the redhead next door.
Although... you always want a tall skinny one and then get a short chubby one...
c'est la vie.
And naturally, la vie est belle.
La vie est belle because of you.
Yes - because of you.
Gabrielle, because of you.
Good girl gone bad - because of you.
In love again - because of you.
Shirin David - because of you.
La Rive, in the German drugstores, because of you.
Judith Williams on the TV - because of you.
You are the blueprint of mediocrity. The average in the turquoise shopping bag. Even if they change their logo, because of you, you remain you.
You stay you.
You are assembled in a chemical factory from food aromas and detergent smells.
Because of you.
You are interchangeable, but for many, you have become the epitome of perfume... because of you offending nobody

but old bitches like me.

You are a truly becauseofyou-like You.
I can't even hate you.
But why, pourquoi, perchè... are YOU listed together with your big sis Si in Luca Turin's new bible as a four-star fragrance?
So you are as good as Annette Neuffert and Andy Tauer? You are better than Chambre Noire and Vero Kern?
Nestlé is not accidentally also building wells in Greece, where Turin lives?
Because I understand only railway station and can only curse in Greek.
Des goûts et des couleurs on ne dispute pas.
But one can wonder, after all.

07/24/2017

8Scent 7Longevity 7Sillage

pudelbonzo
2404 Reviews

Translated · Show original

pudelbonzo

Top Review 19

with lingering effect

I had long avoided the Armanis - on one hand because my mom liked to wear them, and I didn't want to intrude - on the other hand because I learned from readings like Gala and Closer that Armani was very popular among the stars.

That immediately triggered my "Bling Bling" alarm - completely unreasonable, as the Armanis always suited my mom well.

Therefore, I couldn't pass by Because it's you.
I remembered my liberal upbringing and sprayed it without prejudice.

The unusual entrance of raspberry and neroli already piqued my interest.
Next comes a softly enveloping rose absolute.
Patchouli presents itself as somewhat enigmatic - and the vanilla is directly heartwarming.

The scent is a charmer - a seducer that I can't get out of my mind.

Maybe the stars aren't wrong after all?
Aside from the unanimous negative opinion in the statements.

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