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Emporio Armani - Because It's You 2017

6.8 / 10 307 Ratings
A perfume by Giorgio Armani for women, released in 2017. The scent is sweet-fruity. It is being marketed by L'Oréal.
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Main accords

Sweet
Fruity
Floral
Synthetic
Gourmand

Fragrance Pyramid

Top Notes Top Notes
RaspberryRaspberry NeroliNeroli
Heart Notes Heart Notes
Rose absoluteRose absolute
Base Notes Base Notes
VanillaVanilla White muskWhite musk PatchouliPatchouli

Perfumers

Ratings
Scent
6.8307 Ratings
Longevity
7.3251 Ratings
Sillage
7.1253 Ratings
Bottle
7.0265 Ratings
Value for money
7.3101 Ratings
Submitted by Franfan20 · last update on 01/17/2026.
Source-backed & verified
Interesting Facts
Inspired by Giorgio Armani's own personal love story with Sergio Galeotti, the advertising campaign, starring Matilda Lutz and James Jagger, is filmed by French director Fabien Constant.

Smells similar

What the fragrance is similar to
Mon Paris (Eau de Parfum) by Yves Saint Laurent
Mon Paris Eau de Parfum
Your Touch for Woman by Maison Alhambra
Your Touch for Woman
Proud of You for Women by Fragrance World
Proud of You for Women
Coach (2016) (Eau de Parfum) by Coach
Coach (2016) Eau de Parfum
Emporio Armani - Stronger With You by Giorgio Armani
Emporio Armani - Stronger With You
Chantal Thomass (Gold) by Chantal Thomass
Chantal Thomass (Gold)

Reviews

17 in-depth fragrance descriptions
Lockon

34 Reviews
Lockon
Lockon
Helpful Review 1  
Must have.
It's very lovely borderline gourmand candy scent.
I made my girlfriend buy this fragrance for herself.
So I can smell it on her.
Again it's a very lovely scent.
Simple, clean, sweet and long lasting.
If your meeting someone for the first time ladies.
Wear this sexy beast. And spray this on your girlfriend/boyfriends or casual hookups bed.
And they will keep thinking of you.
I used six sprays...both wrist, back & front of my neck, chest, and front of my shirt.

Will I buy this again? Yes.

What's the strength of this? EDP.

Does this fragrance enter BEAST MODE, good, just okay or weak sauce at best? Good.

Can you use it as a unisex scent? Yes.

Am I willing to trade this fragrance? Yes.

Should You Skip It, Sample It First or Blind Buy It? Sample it first. But if you love Raspberries(Candy or fruit), then blind buy this.

Is it the old, new formulation? New.

What's its availability; in production, limited edition or discontinued? In production.

SKU Number: 3605522041967
Batch Number: Unknown (Production Date: Unknown)

Age: 21+
From: Boscovs
Size: 3ML
Scent: 5/5 (Lovely).
Value: 5/5 (free).
Sillage: 5/5 (Five feet).
Longevity: 5/5 (Eight hours plus).
Creativity: 5/5 (Sweet, fruity, musky).
Projection: 5/5 (Two hours & a half).
Versatility: 5/5 (Anytime & Anywhere).
Compliments: 3.25/5 (Okay).

Until next time, I'll catch you on the flipside.
1 Comment
Jazzy76

320 Reviews
Jazzy76
Jazzy76
0  
A Joyous fragrance
"it's you
Nobody has to tell me so
It's you, it's you, you're the angel sent from heaven above"
these are the lyrics of the refrain of "It's you", a lovely song written and performed by Stevie Wonder and contained in the "Woman in red" movie soundtrack. a cult of the Eighties. I love so much this joyous and romantic song and these lyrics came to my mind the moment I sprayed this new scent by Giorgio Armani.
I tested a few hours ago and I loved it immediately: it's young, easy to wear, fruity-fizzy with a gourmand touch. The raspberry notes are noticeable, while the patchouly is only a soft and warm touch at the base and doesn't cover the fruity-floral bouquet.
It's a basic but classy perfume, just like a t-shirt and a pair of skinny jeans signed Emporio Armani.
last but not least, the simple but very refined bottle , squared with blunt edges and with a nice silver cap.
The price is high, but the sillage is quite good as well as the longevity.
Otherwise, if you 're searching for something quite similar but low cost and with a more evanescent sillage, try "Fruity" by Zara.The result won't be the same, of course, but the bouquet is quite similar.
Updated on 11/13/2018
0 Comments
Ladymarie

55 Reviews
Ladymarie
Ladymarie
1  
It’s decent
I don’t love it. This will never be a full size bottle buy for me. However, I don’t hate it. It’s decent. Slightly above Average. It’s sweet, fruity, floral. Overall the scent is pleasant.

The sillage is not too overwhelming or powerful. It doesn’t travel far or take over a room. The longevity seems to be several hours.
0 Comments
Anne2608

7 Reviews
Anne2608
Anne2608
1  
Geht immer!!
Perfekter Sommer oder Frühlings Duft. Süß und Fruchtig aber trotzdem erwachsen. Erinnert mich etwas an einen lychee Hugo und hält auch gut. Habe schon viele Komplimente dafür bekommen! Hat auch etwas sauberes an sich und ist einfach ein super gute Laune Duft den man immer ohne groß zu überlegen verwenden kann.
0 Comments
Gold

726 Reviews
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Gold
Gold
Top Review 48  
Because I wonder... or something. Yes?!
Good morning, you at Armani. Or bonjour at L'Oréal. Or hello, shareholders at Nestlé. After all, you own 25 percent of L'Oréal. And they own Armani.
First of all, what is this?
'Because it's you.'
Why English? Because "Si Numero Due" sounds silly, of course.
Because everyone understands the "because you are it".
'Oh, Chantal, I give you this fruity floral because you are worth it to me...'

Old slogan from L'Oréal: because you are worth it...

Because it's you - and not the redhead next door.
Although... you always want a tall skinny one and then get a short chubby one...
c'est la vie.
And naturally, la vie est belle.
La vie est belle because of you.
Yes - because of you.
Gabrielle, because of you.
Good girl gone bad - because of you.
In love again - because of you.
Shirin David - because of you.
La Rive, in the German drugstores, because of you.
Judith Williams on the TV - because of you.
You are the blueprint of mediocrity. The average in the turquoise shopping bag. Even if they change their logo, because of you, you remain you.
You stay you.
You are assembled in a chemical factory from food aromas and detergent smells.
Because of you.
You are interchangeable, but for many, you have become the epitome of perfume... because of you offending nobody

but old bitches like me.

You are a truly becauseofyou-like You.
I can't even hate you.
But why, pourquoi, perchè... are YOU listed together with your big sis Si in Luca Turin's new bible as a four-star fragrance?
So you are as good as Annette Neuffert and Andy Tauer? You are better than Chambre Noire and Vero Kern?
Nestlé is not accidentally also building wells in Greece, where Turin lives?
Because I understand only railway station and can only curse in Greek.
Des goûts et des couleurs on ne dispute pas.
But one can wonder, after all.
Updated on 11/21/2018
24 Comments
More reviews

Statements

83 short views on the fragrance
1
Traditional rose floral. I don’t get any raspberry or any specific fruit notes. I layer it with vanilla lotion as it’s too “perfumey” on its own
0 Comments
1
Sì's fun little sister, which, on some days, is the better of the pair. A fun, fruity floral with no expectations. Nice bottle.
0 Comments
1
Raspberry and lemon. Very generic and quite bland. Longevity and sillage are not that good... Not bad but not good enough for me.
0 Comments
1
Bright and fruity, vibrant and joyous , it's a very pleasant scent. Average sillage and very refined bottle. High price
0 Comments
Nice floral but nothing crazy and with poor sillage
0 Comments
7 years ago
24
8
Take:
Natreen® liquid sweetener + TRiTOP® raspberry + sugar to taste.
I take: a full bath.
In terms of "sweet," hopefully not increaseable.
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8 Comments
22
4
Because it's fruit syrup.
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4 Comments
20
35
Because it's boring. Floral-fruity, this time with art raspberry and the usual sweet cream mix of contemporary hair care products.
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35 Comments
20
20
Sugary rose coated in vanilla raspberry syrup, plus the typical musk cream. Great for sweet tooths, but it's a bit too much for me.
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20 Comments
8 years ago
19
3
Why do they do this??? Mixing "Si! (Eau de Parfum)" with "Mon Paris." Yuck-yuck...
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3 Comments
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