The Juice House of Heartistry 2025

I was able to grab bottle number 4 out of 25 of the updated The Juice V2 and since it’s not listed on parfumo I am writing on the original. V2 opens with a Smokey lemony resinous vibe that immediately makes you think of an old school fougere mixed with a chypre. It has a beautiful shaving cream aspect that is the backbone of the scent for the first few minutes. Bold smooth pine begins to emerge a little while in mixed with a slight but noticeable spicy aspect. I’ve seen others label V1 as an easy reach but this one has a good bit of complexity that keeps you sniffing and trying to see what’s going on. It settles into a Oud heavy, resinous pine with just the right amount of sweetness. It sits thick on my skin, so thick in fact that I’m sure I can use this as an attar if I wanted to. Very much so pleased with this and I am curious to see how this will age overtime.

Lemon pie, honey, and candied orange with a blast of airy spruce. The opening is super diffusive then settles down into tart woods with a touch of warm spice.

This wears like a natural version of an old-fashioned men's cologne, with great projection and a lighter base compared to the house's more oud-centric works. This is a classic chypre through and through, and it shares some DNA with other Heartistry greats like Citrus Prizm and Merciful Heart.

All in all a good easy reach fragrance that won't carry into the next day. Great value for the price.