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Inspired Expression / Dua Designer Line

#Fierce The Dua Brand 2023

7.9 / 10 159 Ratings

A popular perfume by The Dua Brand for men, released in 2023. The scent is fresh-citrusy. Projection and longevity are above-average. It is still in production. The perfume is vegan according to the manufacturer.
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Main accords

Fresh

Citrus

Spicy

Woody

Synthetic

Fragrance Notes

Lemon

Aquatic notes

Brazilian rosewood Fir

Fir

Musk

Oakmoss

Cardamom

Lily of the valley Orange

Orange

Rose

Rosemary

Sage

Sandalwood Jasmine

Jasmine

Petitgrain Vetiver

Vetiver

Ratings

Scent

7.9159 Ratings

Longevity

8.5160 Ratings

Sillage

8.2159 Ratings

Bottle

5.5169 Ratings

Value for money

7.3115 Ratings

Submitted by EvilCat · last update on 12/11/2025.

Source-backed & verified

Interesting Facts

The fragrance is part of the Inspired Expression / Dua Designer Line collection.

Smells similar

What the fragrance is similar to

Fierce Cologne

Legend Eau de Toilette

Percival

Curve for Men Cologne

Incipient

Legend Eau de Parfum

Reviews

19 in-depth fragrance descriptions

07/04/2020

7Scent 8Longevity 8Sillage

Smellavision
205 Reviews

Smellavision

1

A fierce yet lovely inspiration...

So, this is DUAs take on the original version of A&Fs Fierce.

I vividly recall the first times I visited american malls around the millenium and especially the Abercrombe & Fitch stores, which all smelled magnificently. That smell was Fierce and - even if it's a rather simple musky "clean laundry" scent on the surface - it was something rather special, youthful and very fitting for that time. Bruno Jovanovic was one of the perfumers and I think that Carlos Benaim may have been one of them too, and together they composed a great scent with top notes of lemon, fir and petitgrain, heart notes including sage on a base of rosewood with huge amount of white musk.

I was so lucky to receive a sample of this from a fellow Parfumo member, and being the first DUA Fragrance that I've tried I must say that together with Milton Lloyds America Legend this is definitely the closest to the original which I have smelled. Projection is excellent and, if anything, it seems like the base has been slightly amped with a hint of ambergris mixed with the musk - I suspect this could be the same base as used for DUAs Creed inspirations?

Now the question remains - do we need to invoke a special role or place for this inspiration?
I believe it is fairly simple to say that if you enjoyed the original Fierce, you will most likely be more than happy with this. Maybe, just maybe you will have a trip down memory lane and if not you'll surely smell clean and nice.

05/19/2022

10Scent 9Longevity 9Sillage

Dan93
70 Reviews

Dan93

2

BACK INTO 2010!

How long have I been searching for an alternative or reformulated Fierce by A&F. It's not like, that I am having a six pack, being the quarterback of my local High School and having the skinny girlfriend in the whole town, but there was so much more memories I am remembering when smelling this beautiful composition!

The ORIGINAL Fierce by A&F was just great! The Aventus of it's time! Head turning and impression making! Sure all their shops smelled like that and this manipulated all of us, but I am seperating the brand A&F with all their problems (!) and the scent Fierce!

The scent is like a instant and durable refresher! Perfect for any summer occasion. It's nothing I would wear below 16°c, but above 23° it developes best!

This review is not about the original Fierce, but Dua achieved it, to bring back the perfect composition, after A&F destroyed it during the last years. Sure Cologne and Extrait are very different, but the vintage cologne stayed very long. Today's version is way to light (max. 2-3h)!

Dua's Fierce delivers the full experience and brings back so many good vibes and memories from my time being a teenager. Hanging out at summer nights and parties.

Big thanks to Dua for brining back the emotion and vibe!

04/18/2021

10Scent 10Longevity 10Sillage

Mando1412
1 Review

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Mando1412

Helpful Review 14

Finally arrived --> back to Vintage

Thank you DUA, in the last few months, Fierce has cost me a lot of nerves. As some reviewers before me have already described, I was also a proud owner of a vintage A&F Fierce, which was simply a powerhouse in terms of performance. A holiday souvenir from California, and what can I say, with every wear, you feel a little closer to the American Dream and those unforgettable beautiful vacation memories.

Unfortunately, my supply dwindled last year, and so a new bottle was ordered. But already with the first spray came the sad reality check, the scent is a shadow of its former self. Slowly, despair set in, as alongside the holiday deprivation during a pandemic, now the fragrance head cinema was going into lockdown as well.

I had this bitter experience for the second time after Gucci discontinued my first signature scent “Rush for Men.” Fate is a cruel betrayer… buying overpriced stale clearance stock out of desperation from dubious portals?

This time, I wanted to fight for my scent. I searched for alternatives, Googled fragrances “Smells like Fierce” (perfumes / lamp oil / room scent / shower gel… whatever exists) bought dupes, but with each new attempt, I realized how my hope for a Fierce vintage feeling was slowly approaching zero, until I became aware of DUA last autumn. YouTube videos from influencers and reviews from #Fierce convinced me, the holy grail comes, how could it be otherwise, from… California. Like probably everyone, I overcame the last hurdle “Sorry currently out of Stock” and placed the hopeful order on Black Friday.

Two weeks later, on my birthday (this must be a good omen), the package arrived from the land of unlimited possibilities. The discussions about the bottle are a luxury problem for me… I have other worries… but what can I say, the time and effort were worth it, even with the first spray it was clear I had arrived --> back to Vintage Formulation.

12/18/2020

10Scent 10Longevity 10Sillage

Kaiser06
1 Review

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Kaiser06

Very helpful Review 10

I love it

To be honest, I have only been to an A&F store once in my life... and that was in Hamburg.
Before that, I had only been to Hollister. There, I always thought, wow, it smells great in here.
When I was in the A&F store, I thought, it smells AMAZING in here. They have a fantastic room spray. oO

That it’s not a room spray, but their own "fragrance," I would have never guessed. And even when I was browsing for clothes in the store and walked past their scents... no, I didn’t smell them.
In 2016, I went back into the A&F store in NYC... and then... I tried their testers with my nose.
BAM, THAT’s it! THAT’s the scent that still clung to the clothes I bought when I got home.
I still didn’t buy Fierce, though. Because my customs budget was already maxed out.
Only in 2019 did I finally buy it. Since then, I have been thrilled with the scent and it’s hard for me to reach for something else because it somehow always fits!
But wait, I do reach for something else...

Because after I bought the old vintage version (silver cap with red writing) from the famous "bay"... I also came across the variant from DUA! #Fierce... THAT is perfect for me!
The whole room gets flooded with it when you wear it. But in a positive way. There’s no "Wow, that’s too much" from friends or colleagues. On the contrary, compliments pour in.

I love it.
#Fierce you awesome mile...

01/29/2022

8.5Scent 9Longevity 9Sillage

Mrczrb
9 Reviews

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Mrczrb

Very helpful Review 8

Flashback :)

How the rekindled love came about…
I stand in the shower and lather up: Rituals - Samurai. The scent is so familiar. I wonder where I know this fragrance DNA from.
Just as the steam from the hot shower rises, so does it rise in my mind: FIERCE.
Immediately, I have flashbacks to summer days with friends. It was during my high school years when I discovered and fell in love with the original A&F Fierce. This freshness, clean note - I wore the scent for a long time. Until over time, due to reformulations, it became unwearable for me.

And now - several years later, I stand wet in the bathroom and research this scent.
It quickly becomes clear that the original A&F still doesn't come close to its old-school days. Instead, DUA #Fierce is often mentioned as the best alternative. And one thing upfront: For me, it’s not an alternative, but the benchmark against which other Fierce must now be measured.

Ordered it right away and waited for the DHL delivery person like a 16-year-old with fidgety feet.

The first time I applied it, I was torn between:
WOW, this is my vintage Fierce
And
UFF, piercing on top.
But the piercing note fades within the first 20 seconds, and in the drydown, a classic, beautiful, fresh, citrusy, slightly woody Fierce develops, as good as it could be.

Longevity: On my skin, at least 8 hours noticeable! I am more than thrilled. Beyond being brutally long-lasting, it’s on my clothes. I can't even say how long it lasts on them. Feels like forever! I’ve taken T-shirts out of the washing machine that still smelled of Fierce.

Sillage: The sillage is very pronounced and noticeable for people around me in the first 2 hours. Accordingly: Less is more. Personally, I prefer a scent that is closer to the body. Therefore, I dose carefully.

Typical DUA bottle, which doesn’t appeal to my taste in this model either.

Conclusion: Anyone who enjoys shower gel DNA scents and/or knows and misses the old Fierce can test the DUA and will be satisfied.
I am happy to own this scent again and often look forward to the flashbacks to my youth that the scent brings me. :)

More reviews

Statements

61 short views on the fragrance

BertolucciK

5 years ago

8Scent 7Longevity 7Sillage

2

Fresh, citrusy, aquatic, spicy, slightly woody and musky. A safe scent that is not overwhelming but still quite pleasant. Performance is ok.

Calicoowoo

4 years ago

7Scent 8Longevity 8Sillage

1

Harsher metallic and a weird tomato soup note on the opening. Not as good as the og

VinScent

4 years ago

9Scent 7Longevity 7Sillage

1

The best clone of vintage red-label Fierce (I've tested 10+). Worthy 2nd-hand acquisition. Go for Fierce Attar if you buy new (better perf).

Babylon84

5 years ago

8Scent 9Longevity 9Sillage

10

Thank you Dua for reviving the original! Powerful performance...and that with the scent DNA!!! Strong...

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Rieke2021

2 years ago

1Scent 9Longevity 9Sillage

10

Power-freshie like 10th grade - boys' locker room. AXE shower gel + deodorant. Pungent, overwhelming, synthetic, too much. Was that how Vintage AF Fierce was?

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Sirbennyone

3 years ago

8Scent 10Longevity 9Sillage

9

2

Highly potent original version
of an absolute classic
from the 2000s with so
many memories.
H/S Dua typical top-notch.
Great FRESHIE!

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TimsGym

4 years ago

7.5Scent 9Longevity 9Sillage

9

2

Back then as a 16-year-old in the sports locker room...
Shower gel and deodorant scents...
H/S was brutal...
Today I still work out...
But I'm no longer 16.

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