7 months ago 9
My opinion's kind of controversial so I want to preface by saying I'm talking about dupes in particular... not counterfeits or fragrances that are trying to trick people into buying them instead of the original (like Al Haramain's Lovely Cherie or the like). Things that may or may not be open about their inspiration, but they're obviously not trying to pretend they are the original.
I don't seek out dupes (I own a couple Lattafas that are apparently dupes for other fragrances, but I didn't buy them for that reason... I liked them and found out they were dupes later), but I have the sort of cynical view that they have their place in the fragrance ecosystem. A lot of the fragrances that are popularly duped are ones that are a) prohibitively expensive, and b) cheap to make. I think there must be a million
Baccarat Rouge 540 Eau de Parfum dupes out there, and it's a prime example of this. It costs hundreds, it's incredibly popular, and it's made primarily out of a few very cheap aromachemicals. You can see why the dupe market pounced on it.
I ultimately just don't really see it as a problem. I don't think the dupe market is necessarily hurting the sales of the original: people buying "Ana Abiyedh Rouge | Lattafa / لطافة" or "Casino Royale | The Dua Brand / Dua Fragrances" for $30 were probably never going to be splashing $400 or whatever it costs now for
Baccarat Rouge 540 Eau de Parfum . And the kinds of fragrances that get duped are the ones that are already popular, so it's not like anyone is going to forget about the original or who created it. No one's stealing cash out of Francis Kurkdjian's hands, he'll be fine.
But if the dupe market is hurting the sales of the original, if there really are people who are capable of buying either Kurkdjian or Dua and choose the latter, there's two easy ways for the company producing it to avoid that problem: a) price their fragrances lower, or b) create fragrances that are difficult to clone on the cheap with any degree of accuracy. The former might be difficult for companies that want to maintain their exclusive image, but the latter is definitely achievable. It will cost them more to produce it, but most fragrances will still be achieving a profit margin that other industries can only dream of.
So I guess my view on the whole is: I wouldn't buy them myself, except on accident. But I don't think they're doing any harm to the fragrance industry, and they might even be helping it, in a ruthless survival-of-the-fittest kind of way.