White musk
Grasse rose
Bergamot
Jasmine
Mandarin orange
Cedar
Patchouli
Sandalwood
09/08/2018
StellaDiverF
213 Reviews
StellaDiverF
Helpful Review
4
A Harmless Medley of Popular Hits... yet with a Cynical Title
Wearing Dior Joy feels like listening to a medley of popular hits. But when you check the accompanying notes, it insists that it's a brand new song, yet its name is confusingly that of another entirely different classic hit.
The overall structure of sweet mandarine opening, abstract jasmine heart and subtle woody backbone indeed strongly reminds me of Chanel Allure EDT, although Dior Joy feels brighter and more girly thanks to a slightly more pronounced fruity sweetness. As time progresses, a clean, lean, and faintly powdery patchouli arises. Combined with the mandarine and rose-jasmine sweetness, it's not too hard a leap to connect with new Miss Dior EDP and to a certain extent, Chanel Coco Mademoiselle.
The dry down sees clean white musk wrapping everything up and pushing Dior Joy to flirt dangerously with pleasing yet ubiquitous fruity shampoo, only able to occasionally hold back thanks to a hidden string of synthetic sandalwood. The overall sillage is moderate, while the longevity is around 10 hours on me.
Although they don't share specific similarities like the aforementioned fragrances, I find strong parallels between Dior Joy and last year's Chanel Gabrielle: both boast being a first brand new fragrance in years of a highly visible mainstream house, yet both smell like a meek product excessively tailored to the consumer panel with little personality left. Both are pleasant from the outset, yet hardly memorable afterwards, so much so that the fragrances seem almost like an afterthought compared to the dazzling promotion campaigns.
However, with Dior Joy, I can't help but find its name and its release so close to the Jean Patou acquisition imply a more cynical undertone. Could LVMH acquire Jean Patou only to exploit the name "Joy"? Of course, one can excuse that Joy was one of Jennifer Lawrence's recent characters' name, but there are surely other ways to market a new fragrance if one is mindful of perfumery history. However, with Dior's recent habit of meddling, notably the confusing mess of Miss Dior L'Original, Miss Dior Chérie, new Miss Dior and new new Miss Dior, and claiming Marylin Monroe who's recorded being an ardent fan of Chanel No.5, in one of Dior J'Adore's commercial, maybe it's only natural for Dior's marketing to take it to another level.
Anyway, questionable marketing aside, Dior Joy is an agreeable, modern clean fruity floral quite easy to enjoy. But with its inability to distinguish itself from other similar mainstream fragrances, I struggle to find any substantial reasons to recommend it over its plentiful competitors.
The overall structure of sweet mandarine opening, abstract jasmine heart and subtle woody backbone indeed strongly reminds me of Chanel Allure EDT, although Dior Joy feels brighter and more girly thanks to a slightly more pronounced fruity sweetness. As time progresses, a clean, lean, and faintly powdery patchouli arises. Combined with the mandarine and rose-jasmine sweetness, it's not too hard a leap to connect with new Miss Dior EDP and to a certain extent, Chanel Coco Mademoiselle.
The dry down sees clean white musk wrapping everything up and pushing Dior Joy to flirt dangerously with pleasing yet ubiquitous fruity shampoo, only able to occasionally hold back thanks to a hidden string of synthetic sandalwood. The overall sillage is moderate, while the longevity is around 10 hours on me.
Although they don't share specific similarities like the aforementioned fragrances, I find strong parallels between Dior Joy and last year's Chanel Gabrielle: both boast being a first brand new fragrance in years of a highly visible mainstream house, yet both smell like a meek product excessively tailored to the consumer panel with little personality left. Both are pleasant from the outset, yet hardly memorable afterwards, so much so that the fragrances seem almost like an afterthought compared to the dazzling promotion campaigns.
However, with Dior Joy, I can't help but find its name and its release so close to the Jean Patou acquisition imply a more cynical undertone. Could LVMH acquire Jean Patou only to exploit the name "Joy"? Of course, one can excuse that Joy was one of Jennifer Lawrence's recent characters' name, but there are surely other ways to market a new fragrance if one is mindful of perfumery history. However, with Dior's recent habit of meddling, notably the confusing mess of Miss Dior L'Original, Miss Dior Chérie, new Miss Dior and new new Miss Dior, and claiming Marylin Monroe who's recorded being an ardent fan of Chanel No.5, in one of Dior J'Adore's commercial, maybe it's only natural for Dior's marketing to take it to another level.
Anyway, questionable marketing aside, Dior Joy is an agreeable, modern clean fruity floral quite easy to enjoy. But with its inability to distinguish itself from other similar mainstream fragrances, I struggle to find any substantial reasons to recommend it over its plentiful competitors.
IanFriedrich
Reniferka
Jazzy76
Kchatman
Rosymel
